HND Business - Fraser Foods: Managing People and Organisation

This assignment presents a case study analysis of Fraser Foods, a family-owned ready-meal business in Bishopton. It addresses key aspects of the company's goals, objectives, and organizational structure. The analysis covers the official and operative goals of Fraser Foods, highlighting the importance of providing high-quality meals and services while fostering a skilled workforce. The assignment also delves into the differences between goals and objectives, emphasizing the need for specific objectives to achieve broader goals. Furthermore, the organizational structure of Fraser Foods is examined, identifying the roles and responsibilities of directors and senior managers. The case study also incorporates an open system perspective, analyzing the inputs, processes, outputs, and outcomes of the company. Finally, a SWOT and PESTLE analysis are conducted to assess the internal and external environmental factors influencing Fraser Foods' operations, providing insights into its strengths, weaknesses, opportunities, and threats within the competitive market.

Managing People and Organisation
Name: Michal Rojek
Course Name: HND Business
For: Linda Livingston
Date:11.12.2018

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Table of Contents
Answer to Question No- 1...............................................................................................................3
Answer to Question No- 2...............................................................................................................3
Answer to Question No-3................................................................................................................5
Answer to question No- 4................................................................................................................7
Answer to Question No-5................................................................................................................8
Bibliography..................................................................................................................................10

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Answer to Question No- 1
Fraser food is one of the popular family firms in Bishopton and this firm mainly provides the customer
ready meal. The demand for this private limited company is very high due to customers who are working
in a factory near this firm. This Organisation has grown by raising the Greenfield production facility
purpose. Due to a busy lifestyle in UK majority of people prefers the tasty and well prepared ready
meals.
 The major goal of this Organization is to provide the customers high quality ready meals and
ensure the commitment of innovation and services to maintain proper relationship with the
Customers.
 This Organisation also wants to achieve dignity, respect and effective business culture make by
making long term partnership with its potential suppliers.
 Another Goal of Fraser Food is to develop the staffs y providing proper training and skill
development for increasing the opportunities as well as overall Organisational performance.
Every business Organisation has their specific goals and to achieve this goal successfully Organisation
uses various objectives so those objective are more specific1. The Organisation has two major goals such
as Official goal and operative goal and these are urgent to manage the day to day workforce in an efficient
manner. The official goal of Fraser food is to achieve success by providing high-quality meals and service
to the customers. Another hand operative goal of this Organisation is to increase the number of
experienced and skilled employees to manage operation proficiently. This company will target all the
publics as a customer and the secondary goal of this organization is to satisfy each and every customer by
providing finest quality food and service.
There are some differences between objectives and goals. Objective refers to the specific result and that
mainly helps an Organisation or individual to achieve the final goal. On the other hand Goal is the final
outcome so that selection of objective is important for all the business Organisation in achieving the goal2.
The objectives are more specific than goals. Goal has the broad scope but the objective has narrow scope.
The goals are intangible but objectives are tangible. The company can change its objective on the basis of
market environment and Organisational requirement. Organizational goals are long term but the
objectives are short term. Fulfillment of objective provides the Organisation specific advantages and
opportunities that help to achieve the goals effectively.
The objective of Fraser food is to provide training and skill development program to the employee to
improve the working excellence. Management will measure the performance of each and individual
employees. The target of this training program is easily achievable for this organization. The experienced
HR executives and other staffs have the ability to update their knowledge and skills effectively3. Fraser
food needs 6 month of time to complete the training program perfectly. Another objective of the
1 Alexander L, George. "Case studies and theory development: The method of structured, focused comparison." In Alexander L. George: A
Pioneer in Political and Social Sciences, pp. 191-214. Springer, Cham, 2019
2 Allison M, Auchter; Margie Hernandez Mejia, Charles J. Heyser, Paul D. Shilling, Terry L. Jernigan, Sandra A. Brown, Susan F. Tapert, and
Gayathri J. Dowling. "A description of the ABCD Organisational structure and communication framework." Developmental cognitive
neuroscience (2018).
3 Toyin, Tofade, Anand Khandoobhai, and Kim Leadon. "Use of SMART learning objectives to introduce continuing professional development
into the pharmacy curriculum." American journal of pharmaceutical education 76, no. 4 (2012): 68

4
Organisation is to make an effective relationship with its supplier that helps to achieve dignity and
respect. In this regard, all the business firms use various corporate strategies to fulfill its goal proficiently.
Answer to Question No- 2
Every business Organisation has a specific Organisational structure and all the employees and
management has their specific responsibility to continue business operation perfectly4. The Fraser food
has three directors such as Managing Director, Finance Director and Operational Director. The main
responsibility of managing director is to manage the business process and employees by ensuring quality
and Hygiene. The managing director manages the local suppliers and maintains food quality. The
operation director has the responsibility to manage the workforce and fulfill the Organisational
requirements to continue the operation in a successful manner5. Robin Fraser is the operation director of
this company and he manages the overall production process and maintains Organisational sundered. The
finance director manly gathers financial data from the senior managers and evaluates the financial
performance of the Organisation. The main responsibility of Laura Bolton is to manage Human resource
managers and purchasing process of the company. The directors of this firm also take the decision to
improve profit margin as well as Organisational brand image.
4 Justin K, Benzer; Martin P. Charns, Sami Hamdan, and Melissa Afable. "The role of Organisational structure in readiness for change: A
conceptual integration." Health services management research 30, no. 1 (2017): 40.
5 Ibid 2
Managing Director
David Fraser
(j
Finance Director
Laura Bolton
Operational
Director Robin
Fraser
Senior Purchasing
Manager
Senior Production
Manager
Senior Product
Development Manager
Hazim Khan
Senior HR
Manager Laura
Bolton
Product
Development
Team
Production
Team
Purchasing
Team
Human resource
team Kathryn
Hannah
Marketing
Director Sidra
Akhtar

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Figure: 1 Organisational Chart of Fraser Food
Apart from that, Fraser food has four senior managers such as Human Resource Manager, Production
Manager, Product Development manager and purchasing manager. All the managers have a specific
responsibility. The Human resource manager mainly focused on recruitment processes. At the same time,
the HR manager also evaluates the performance of each and individual employees and provides training
and skill development program based on requirements6. The Production Manager manages the production
and food quality and Product development manager helps worker in improving food quality by
maintaining the hygienic factors. Product development manager also produces new food items on the
basis of customer requirements. The purchasing manager mainly buys raw materials and other products
that are essential for food production7. The Purchasing manager also provides the transaction reports to
financial directors for evaluation. The entire senior manager has a working team with administrative
support and the working team mainly manage the regular operation such as food production, manage the
customers etc. effectively leads to achieve the Organisational goal.
A formal organization mainly works to fulfill its ultimate objectives but in in formal organization the
staffs mainly fulfill their social and psychological needs. In formal organization the workers and members
are specifically defined and also have fixed responsibly and accountability. The informal organization
mainly formed with the help of interpersonal relationship8. In formal organization, the top managements
are involved in creations other hand the members are involved. The nature of formal organization is stable
or long time but the informal organizations are not stable. Fraser food is a formal organization so senior
management will make various innovative strategies to fulfill the ultimate goals as well as make the
business sustainable. Proper communication between the staffs, senior managers and directors are very
essential to manage the overall Organisation in an effective manner. Corporate meeting also helps to
generate new ideas that will provide various upcoming opportunities leads to sustainable Organisational
development.
Answer to Question No-3
An open system is vital for Fraser food because it mainly exchanges the feedbacks within external
environments of the Organisation. The basic components of the Open system are inputs, Process, Outputs
and Outcomes. The working team, time, liquid cash, technologies, Organisation location are the major
inputs of Fraser foods and firm use these to manage the business process perfectly9. The process mainly
uses the inputs and generates outputs for the Organisation. The working process, production management,
products and services are the main processes. Output refers to the tangible results such as Trained
customer, improved taste and quality etc. the outcomes usually refer to the benefits of customers and that
is vital for an Organisation to improve its brand image. Customer satisfaction, financial profitability,
Organisational growth etc. are the major outcomes of a company.
6 Gabriele, Santoro; Demetris Vrontis, Alkis Thrassou, and Luca Dezi. "The internet of things: building a knowledge management system for
open innovation and knowledge management capacity." Technological Forecasting and Social Change 136 (2018): 350.
7 Ibid 3
8 Georgia T, Chao., Patm Walz, and Philip D. Gardner. "Formal and informal mentorships: A comparison on mentoring functions and contrast
with nonmentored counterparts." Personnel psychology 45, no. 3 (1992): 625
9 Nicolai J, Foss; and Tina Saebi. "Fifteen years of research on business model innovation: How far have we come, and where should we
go?." Journal of Management 43, no. 1 (2017): 217.

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Figure: 2. Component of Open system
Identification of internal and external environment is essential for all the business Organisation and that
generally helps to recognize upcoming strength and opportunities perfectly10. There are different external
factors that can influence the Organisational operation so that identification of these factors will provide
the Organisation huge competitive advantages in operating market11. At the same time environment
analysis will reduce the chances of upcoming threats leads to ensure the firm’s growth.
SWOT Analysis
Strength Weakness
10 Aylin, Adem.; Ali Çolak, and Metin Dağdeviren. "An integrated model using SWOT analysis and Hesitant fuzzy linguistic term set for
evaluation occupational safety risks in life cycle of wind turbine." Safety science 106 (2018): 188.
11 Beyzanur Cayir, Ervural. Selim Zaim, Omer F. Demirel, Zeynep Aydin, and Dursun Delen. "An ANP and fuzzy TOPSIS-based SWOT
analysis for Turkey’s energy planning." Renewable and Sustainable Energy Reviews 82 (2018): 1542.
Inputs
Concept and
materials used by
the firm.
Human Resource
Time
Money
Technology
Processes
It is the system
that generates
outputs from
inputs
Business
processes
Production
Services
Outputs
Tangible result
of a firm
Trained Customer
Improved Taste
Improved
Production
Outcomes
Benefits of
customers
Customer
Satisfaction
Organisational
growth
Increased
Profitability
Goals Goals Goals Goals
External Environment for Learning, Evaluation and Adaptation

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 A good and hierarchical Organisational
structure
 Efficient employees and workers
 Good relationship with all the suppliers and
customers
 Lack of proper management and
coordination
 Lack of effective decision making
 Poor technology and traditional production
process.
 Over reliance on one key customer
Opportunities
 Increase Organisational financial
profitability
 Expansion of business in other potential
market
 Improved Organisational position to get
big orders
Threats
 Entrance of new or similar Organisation
 Reduce number of customers
 Lack of good quality resources or raw
materials
PESTLE Analysis
Political The current political condition of Scotland is stable
and the government wants to encourage the
entrepreneurs to operate the business perfectly. But
the government needs to aware people with a view
to various diseases like foot and mouth outbreak,
BSE crisis. At the same time, food labeling
regulations also reduced organizational sales.
Economic The economic condition of that country is stable so
that economic factor will not affect the
Organizational operation12. But the change in
currency rate increase labor price, updated fiscal
policies and tax rate can hamper the overall
organizational position.
Social The lifestyle of people in Scotland is very busy so
that trends of ready meal are increasing day by day
leads to increase the chances of Organisational
growth.
Technological Fraser food mainly uses traditional methods in their
production and Availability of advance technology
in this place can improve the overall performance
of this firm.
competitive Different factors such as product or food quality,
price of products, profit margins can influence the
overall business so that higher management needs
to provide proper strategies to get more competitive
advantages.
Environmental This Organisation already reduced the use of
nonrenewable resources of energy and plastic
products13. Use of recycling and follows all the
12 Daniel, Fozer; Flora Zita Sziraky, Laszlo Racz, Tibor Nagy, Ariella Janka Tarjani, Andras Jozsef Toth, Eniko Haaz, Tamas Benko, and Peter
Mizsey. "Life cycle, PESTLE and multi-criteria decision analysis of CCS process alternatives." Journal of Cleaner Production 147 (2017): 82
13 D, Fozer; Sziraky, F.Z., Racz, L., Nagy, T., Tarjani, A.J., Toth, A.J., Haaz, E., Benko, T. and Mizsey, P., 2017. Life cycle, PESTLE and multi-
criteria decision analysis of CCS process alternatives. Journal of Cleaner Production, 147, pp.82.

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environmental laws will provide the Organisation
competitive advantages in operating market.
The management of Fraser food generally gathers feedback from the entire customer through
questionnaire and it also helps management to understand the each and every requirements of the
customer14. The customer generally provides both positive and negative feedback and if the feedback is
negative then management take instant steps to recover the organizational position through strategic
implementations.
Answer to question No- 4
This company has huge stake holders and the employees, workers and management staffs are the internal
stakeholder of this Organisation. The senior management and managing directors of this Organisation
wants to grow the business further to increase Organisational financial position and brand image15. At the
same time, the owner wants to expand the business in another potential market to increase the profit
percentage. The employees are of Fraser foods wants to achieve their target or goals to get more reward
and incentives from the company. Organisational success usually provides the Organisation
psychological satisfaction. Apart from that, the internal stakeholders such as the customer want high-
quality food products at an affordable rate. The lenders invested for this Organisation so that high-profit
percentage will provide the lenders high return so they also want to increase the Organisational
profitability.
At the same time, the internal and external stakeholder can influence the business both positively and
negatively. Building proper relation between the stakeholders will provide the Organisation higher
advantages. The internal stakeholders such as the managers, employees and workers are responsible to
manage the day to day operations and production of the business16. The internal stakeholder tries to
improve the Organisational position further through the effective business operation. On the other hand,
external stakeholders buy the products or foods and generate revenues for the Organisation. Without
external stakeholder, it is not possible for a business Organisation to fulfil its objectives efficiently.
Answer to Question No-5
Measuring of Organisational performance is vital for all the company and it helps management to
improve the Organisational position further. The senior management and managing directors mainly take
a vital decision by evaluating the firms performance17. According to the case study it has been recorded
that the Marketing of Fraser food was not effective in comparison to other Organisation and lack of
proper technology also increased the overall operation cost. Organisational development is necessary to
make the change process successful. The managing directors need to implement different strategies to
14 Ibid 11
15 Ibid 8
16 Cailee E, Bacon; Welch, Melissa C. Kay, and Tamara C. Valovich McLeod. "Athletic trainers' roles and responsibilities regarding academic
adjustments as part of the concussion-management process in the secondary school setting." Journal of athletic training 52, no. 10 (2017): 940.
17 James E, Nickum; "Organisational Management and Management of Facilities." In Revival: Water Management Organisation in the People's
Republic of China (1982), pp. 68. Routledge, 2017.

9
improve the Organisational position rapidly leads to increase profit percentage as well as firms brand
image.
Fraser food follows different methods of control such as improved teamwork; conduct training and skill
development program mainly helps this firm to improve its position. Maintain product quality, hygiene
increased the number of customers18. Provide good salary packages, rewards, medical facility, pension
also grabbed the attention of many talents. This company needs to implement automation technology in
the Organisation and that will help to reduce the overall labor cost of the Organisation. At the same time,
the firm needs to change the management position and need to use proper advertising or marketing
strategy to grab the attention of more customers. Use of this particular strategy will help Fraser food to
improve its performance further.
The methods that are using in the case study are less effective for the Organisation and to improve the
position further company needs to take various strategies such as effective marketing and promotional
strategies19. That means the company needs to use social media or digital promotions to grab the attention
of more customers. Apart from that, use word of mouth promotional strategy will also increase the
number of customers. Implementation of advance technology will help this Organisation to reduce
operational cost as well as increase productivity.
18 Charles, Tilly; "From mobilization to revolution." In Collective Violence, Contentious Politics, and Social Change, pp. 80. Routledge, 2017.
19 Ibid 13

10
Bibliography
Adem, Aylin, Ali Çolak, and Metin Dağdeviren. "An integrated model using SWOT analysis and
Hesitant fuzzy linguistic term set for evaluation occupational safety risks in life cycle of wind
turbine." Safety science 106 (2018): 184-190.
Auchter, Allison M., Margie Hernandez Mejia, Charles J. Heyser, Paul D. Shilling, Terry L.
Jernigan, Sandra A. Brown, Susan F. Tapert, and Gayathri J. Dowling. "A description of the
ABCD Organisational structure and communication framework." Developmental cognitive
neuroscience (2018).
Bacon, Cailee E. Welch, Melissa C. Kay, and Tamara C. Valovich McLeod. "Athletic trainers'
roles and responsibilities regarding academic adjustments as part of the concussion-management
process in the secondary school setting." Journal of athletic training 52, no. 10 (2017): 937-945.
Benzer, Justin K., Martin P. Charns, Sami Hamdan, and Melissa Afable. "The role of
Organisational structure in readiness for change: A conceptual integration." Health services
management research 30, no. 1 (2017): 34-46.
Ervural, Beyzanur Cayir, Selim Zaim, Omer F. Demirel, Zeynep Aydin, and Dursun Delen. "An
ANP and fuzzy TOPSIS-based SWOT analysis for Turkey’s energy planning." Renewable and
Sustainable Energy Reviews 82 (2018): 1538-1550.
Foss, Nicolai J., and Tina Saebi. "Fifteen years of research on business model innovation: How
far have we come, and where should we go?." Journal of Management 43, no. 1 (2017): 200-
227.
Fozer, D., Sziraky, F.Z., Racz, L., Nagy, T., Tarjani, A.J., Toth, A.J., Haaz, E., Benko, T. and
Mizsey, P., 2017. Life cycle, PESTLE and multi-criteria decision analysis of CCS process
alternatives. Journal of Cleaner Production, 147, pp.75-85.
Fozer, Daniel, Flora Zita Sziraky, Laszlo Racz, Tibor Nagy, Ariella Janka Tarjani, Andras Jozsef
Toth, Eniko Haaz, Tamas Benko, and Peter Mizsey. "Life cycle, PESTLE and multi-criteria
decision analysis of CCS process alternatives." Journal of Cleaner Production 147 (2017): 75-
85.
George, Alexander L. "Case studies and theory development: The method of structured, focused
comparison." In Alexander L. George: A Pioneer in Political and Social Sciences, pp. 191-214.
Springer, Cham, 2019.
Nickum, James E. "Organisational Management and Management of Facilities." In Revival:
Water Management Organisation in the People's Republic of China (1982), pp. 63-74.
Routledge, 2017.

11
Santoro, Gabriele, Demetris Vrontis, Alkis Thrassou, and Luca Dezi. "The internet of things:
building a knowledge management system for open innovation and knowledge management
capacity." Technological Forecasting and Social Change 136 (2018): 347-354.
Tilly, Charles. "From mobilization to revolution." In Collective Violence, Contentious Politics,
and Social Change, pp. 71-91. Routledge, 2017.
Chao, Georgia T., Patm Walz, and Philip D. Gardner. "Formal and informal mentorships: A
comparison on mentoring functions and contrast with nonmentored counterparts." Personnel
psychology 45, no. 3 (1992): 619-636.
Georgia T, Chao., Patm Walz, and Philip D. Gardner. "Formal and informal mentorships: A comparison on mentoring functions and contrast
with nonmentored counterparts." Personnel psychology 45, no. 3 (1992): 625
Tofade, Toyin, Anand Khandoobhai, and Kim Leadon. "Use of SMART learning objectives to
introduce continuing professional development into the pharmacy curriculum." American journal
of pharmaceutical education 76, no. 4 (2012): 68.
Toyin, Tofade, Anand Khandoobhai, and Kim Leadon. "Use of SMART learning objectives to introduce continuing professional development
into the pharmacy curriculum." American journal of pharmaceutical education 76, no. 4 (2012): 68.