HND Business: Marriott's International Marketing Approaches

This report provides an overview of international marketing approaches, focusing on a case study of Marriott. It explains various international marketing strategies such as internet marketing, relationship marketing, and word-of-mouth promotion, and evaluates each approach's effectiveness. The report also compares home and international orientations, highlighting the differences in conducting marketing activities within national boundaries versus internationally. Furthermore, it discusses methods to assess competitors and the implications of each approach on organizational performance and profitability. The study concludes that international marketing strategies are crucial for enhancing organizational performance and achieving competitive advantages, particularly through analyzing competitors' strategies.

INTERNATIONAL MARKETING

Table of Content
 INTRODUCTION
 LO 4
 P 7- Explaining various international marketing approaches companies can adopt and evaluation of each
approach
 P8- Comparing home & international orientation and ways to assess rivals outlining implications of each
approach
 CONCLUSION
 REFERENCES

INTRODUCTION
 International marketing contributes to grow ventures in
competitive manner.
 The current presentations will be based Marriott, and
explain various international advertising approaches.
 Furthermore, the study will justify comparison between
international & home orientation as well as ways to
assess competitors.

Explaining various international marketing approaches
companies can adopt and evaluation of each approach
 Internet marketing-
 Relationship marketing-
 Word of mouth promotion-

Comparing home & international orientation and ways
to assess rivals outlining implications of each approach
 International orientation is quite different from
home or domestic one, as it refers to process of
conducting and carrying out effective
advertising activities outside the national limits,
while local marketing drive the attention of
Marriott toward marketing locally.

CONCLUSION
 From above discussion, it has been summarized that international marketing strategies
enhanced organizational performance and profitability level.
 By analyzing competitor’s hotel has taken pleasure of gaining competitive benefits.

REFERENCES
 Bagheri Kani, M. H. and Azar, A., 2021. New approach to internet marketing mix.
Management research in Iran. 9(2). pp.1-27.
 Hagen, D and et.al., 2022. Digital marketing activities by Dutch place management
partnerships: A resource-based view. Cities. 123. p.103548.
 Wursan, W., Rinandiyana, L. R. and Badriatin, T., 2021. Social media promotion effect on
product purchase decisions through word of mouth marketing. Linguistics and Culture
Review. 5(S1). pp.821-831.