HND Business (RQF) Unit 44: Coffee House Proposal for Major Bank UK

This report presents a comprehensive business proposal for 'The Coffee House' to establish a coffee shop within Major Bank UK's new facility. The proposal outlines the services offered, including various coffee beverages, food options (Indian, Chinese, Italian), and event-related services. The marketing strategy focuses on digital platforms and innovative coffee products, aiming to attract customers and build brand loyalty through word-of-mouth. The proposal highlights the company's experience, suppliers (Limini Coffee, Kluman & Balter), and competitive advantages, such as innovative products and reasonable prices. It also addresses the bank's requirements, emphasizing the company's commitment to quality, innovation, and alignment with the bank's mission. The proposal includes details on offers (daily low prices, membership discounts), menu options, and customer reviews, aiming to convince Major Bank to accept the contract. The report is designed to fulfill the requirements of HND Business Unit 44, focusing on pitching and negotiation skills.

Rejuvenating People
The Coffee House
Coffee
Beverages
Food
Deserts
Snacks

Rejuvenating People
We are providing services such as:
 Delivering Coffee of different
taste.
 Events related services.
 Food of various types served in
innovative manner .
Services we provide
PROMOTIONS
They promote their products with the help of Digital mar-
keting mediums such as Social media and other websites
such as tourism and travelling websites. They also pro-
mote with the help of innovative coffee products. It will
attract people and will help in word of mouth marketing.
They are also using traditional marketing medium such as
Newspaper and Magazine.
OFFERS
They provide offers such as daily low prices where on every day ba-
sis some or the other products are kept at lowest prices.
MEMBERSHIP
Who we had worked before
They provide membership to the people regularly visit
bank and also to the consumers that regularly visits their w
place. In this membership card they get a discount of
This membership card is renewed every year with a p
$500
We had worked in the past with the firms in the fiel
IT. In this we have worked with the Google UK at on
their offices, we are working with Stemcore and Vo
fone.

SUPPLIERS
We have suppliers from different parts
of UK. The major supplier for Coffee is
Limini Coffee. The major supplier for
Pastry is Kluman & Balter.
Experience
We have an experience of working in
this industry for past 5 years. In this
industry they have been leaders in the
locality from the past 2 Years. They
have experience of working with many
bigger firms
Your Customers Review
Most of our customers have positive
review about us and many of them
have become loyal customers of the
company which can be seen by mem-
bership cards. Customers say that the
coffee has a taste that is most innova-
tive.
What is differentiating you
We are differentiated in terms of the innovative products
we serve and the way we serve. All these things comes
with quality and at reasonable prices when compared
with other coffee shops in UK.
Why bank should accept the contract
The River Bank should accept our proposal because in the
time when the quality matters, it is critical for the firms
like Riverbank to ensure that this bank should invest in
the company that is growing and has a unique taste. More
than anything, this company follows all the missions that
is put in front within the proposal. This is also critical for
the image of the firm.
Bank should also accept our proposal because we bring
innovation in taste especially in terms of the variety of
foods we offer. We are ready on most of the points pro-
posed by the company and by negotiating all the points
can be addressed.
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We are offering different types of menu
for Breakfast, Lunch and Dinner.
The food we serve are Indian, Chinese,
Italian, as well as many beverages.
Coffee remains to be our trademark espe-
cially in terms of the numbers of flavors
we offer.
Menu
The Coffee House
69 Great Titchfield St, Fitzrovia,
London W1W 7QJ, UK
Tel: [phone]
Fax: [phone]
Email: [e-mail]
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