HND Business Level 5: Strategic Planning for Yellow Chilly Restaurant

This report assesses the business strategy of Yellow Chilly Restaurant, focusing on its mission, vision, objectives, goals, and core competencies. It analyzes factors considered during strategic planning, including communication, innovation, and culture, and evaluates the effectiveness of techniques like BCG and SPACE matrices. The report also touches upon strategic positioning through organizational and environmental audits, along with stakeholder analysis. Ultimately, the report concludes that setting clear missions, visions, and goals is essential for a company's success, highlighting the importance of considering various factors that influence strategic planning.

Business Strategy
TASK 1

Covered Content
 Introduction
 Business missions, visions, objectives, goals and core competencies
 Factors considered while formulating strategic plans
 Effectiveness of techniques businesses need when developing their
plans
 Conclusion
 References

Introduction
The presentation is going to discuss about goals, mission
and vision of Yellow chilly restaurant. This is located at
the prime location in London and providing best food
items to people. Environment of organisation is much
effective which attract numerous people towards it.

Business missions, visions, objectives, goals and
core competencies
Mission: They want to develop best dining place for people so that
they can fulfil expectations of clients.
Vision: Company wants to provide best and quality food items to
individuals and in addition want to acquire 30% share of
market.

Continued...
Goals and Objectives:  Organisation wants to earn maximum revenues.
 Want to provide best food items to customers.
 They want to improve their market share.
 Fundamental target of company is to accomplish
requirement of clients timely.
 They want to become top dining restaurant in UK.
Core Competencies:  This will define additional knowledge as well as skills of
an individual to fulfil the task.
 In case of a restaurant, it will be depend of their service
quality, ambience etc.

Factors considered while formulating strategic
plans
There are some factors which has to be taken into under
consideration, such as:
 Communication
 Innovation
 Culture

Effectiveness of techniques businesses need
when developing their plans
BCG matrix: This can be stated as beneath:
 Stars
 Cash Cows
 Dog
 Question mark

Continued...
SPACE matrix:
 Conservative
 Aggressive
 Defensive
 Competitive

Conclusion
From above mentioned presentation it has been concluded
that it is must for company to set their mission, vision and
goals to attain it. There is a discussion about some factors
which will affect their planning.

References
 Aitken, H. G., 2016. Continuous Wave. pp. 512-13.
Princeton University Pres.
 Matt, C., Hess, T. and Benlian, A., 2015. Digital
transformation strategies. Business & Information
Systems Engineering. 57(5). pp.339-343.

Thank You!!