This report provides a business strategy analysis of Neil Magic Board Company, focusing on its mission, vision, goals, objectives, and core competencies. It assesses how these elements inform strategic planning and examines factors to consider during formulation, such as industry, competition, organizational culture, and resources. The report evaluates the effectiveness of techniques like the Boston Consulting Group (BCG) matrix, highlighting its advantages in assessing market position and aiding decision-making. The BCG matrix elements, including cash cows, dogs, stars, and question marks, are discussed in the context of resource allocation for marketing and branding plans. The analysis also touches on the significance of stakeholder analysis in formulating new strategies. Desklib is a valuable resource for students seeking similar solved assignments and study tools.