Regent College: Research Project on Wilkinson's Management - HND

This research project investigates the management practices of Wilkinson, focusing on its business model and the integration of digital technology. The research employs survey data to analyze various themes, including the business model used (brick and mortar, click and mortar, or both), its effectiveness in generating profits, the operational process based on technology, the impact of digital technology on internal communication, its role in attracting and retaining customers, and its contribution to improving overall business performance. The findings are presented through frequency tables and charts, offering insights into the company's strategies and their perceived effectiveness. The project concludes with a list of references used in the research. Desklib provides access to similar research projects and study resources for students.

Research on Management
of Wilkinson
Task 4

Table of Content
 Introduction
 Theme 1
 Theme 2
 Theme 3
 Theme 4
 Theme 5
 Theme 6
 References

Theme 1: Business model is used by the
Wilkinson
1. Which of the business model is used by the
Wilkinson?
Frequency
Brick and mortar 2
Click and mortar 4
Both 14
Brick and mortar Click and mortar Both
0
2
4
6
8
10
12
14
2
4
14
Column B

Theme 2: Effectiveness of business model
for the Wilkinson.
2. Is this used business
model effective for the
company to generate
effective profits by it's
targeted market?
Frequenc
y
Yes 16
No 4
Yes No
0
2
4
6
8
10
12
14
16
16
4
Column B

Theme 3: Operational process based on the
technology.
3. Are you agree that company's operational process
based on the technology?
Frequency
Agreed 4
Fully agreed 10
Neutral 2
Disagreed 4
Agreed Fully agreed Neutral Disagreed
0
1
2
3
4
5
6
7
8
9
10
4
10
2
4 Column B

Theme 4: Effectiveness of digital
technology in communication process.
4. Is internal
communication affected
by the use of digital
technology in the
Wilkinson?
Frequency
Yes 14
No 6
yes No
0
2
4
6
8
10
12
14
14
6 Column B

Theme 5: Digital technology use in
attracting more customers.
5. Is use of technology
helps to attract new
customers and retain
the interest of retaining
customers?
Frequency
Yes 15
No 5
yes No
0
2
4
6
8
10
12
14
16 15
5
Column B

Theme 6: Use of digital technology in
improving business performance.
6. Is digital technology
helps to company to
improve their business
performance ?
Frequency
By making new
customers
2
By entertaining retaining
customers in a better
manner
3
Both 15
By making new customers
By entertaining retaining customers in a better manner
both
0
2
4
6
8
10
12
14
16
2 3
15
Column B

References
Bell, J., 2014. Doing Your Research Project: A guide for
first-time researchers. McGraw-Hill Education (UK).
Carroll, A. and Buchholtz, A., 2014. Business and society:
Ethics, sustainability, and stakeholder management.
Nelson Education.
Edson, M.C., Henning, P.B. and Sankaran, S. eds., 2016. A
guide to systems research: Philosophy, processes and
practice (Vol. 10). Springer.

Thank-You