Event Planning and Management Report for Dream Sales Machine Ltd

This report focuses on event planning and management, addressing the requirements of a Higher National Diploma (HND) in Hospitality Management. The assignment, set within the context of Dream Sales Machine Ltd, covers various aspects of event organization, including different management models for private, corporate, and charity events. It explores resource allocation, such as venues, teams, and marketing, and highlights essential management skills like flexibility and team management. The report also delves into approaches for monitoring and evaluating event success, emphasizing the importance of social media analysis and implementing current industry trends. The conclusion stresses the significance of effective management models, essential manager qualities, and continuous monitoring for improving future events. The report includes references to academic sources supporting the discussed concepts.

Managing and
Planning an event

Content
 Introduction
 Topic1
 Topic2
• Conclusions
• References

Event planning and management is related with organising,
planning and coordinating all the activities related with an event like
meetings, conferences, conventions, parties etc. so that the event can
be successfully conducted and the objectives of event can be achieved.
Event planning includes budgeting, establishing timelines, selecting
and reserving the event sites etc. so that all the facilities required for
event can be arranged while managing risks.
.
Introduction

Topic1
Different management models used in a range of
events
There are mainly three types of events which are private, corporate
and charity events which require different types of management
models to be applied so that the events can be managed efficiently.
Depending on the size, type and objective of the event various
types of management strategies can be applied so that the team
members can be managed efficiently which can help; in directing
their efforts in achieving event objectives.

Approaches of managing different types of
events
Event management requires planning, organising and execution of different
events with the application of 5 Cs which are concept, coordination,
control, culmination and closeout so that the events can be effectively
executed. There are three types of events which require different
approaches in managing them so that the objectives of each event can be
achieved. The event managers need to determine the goals which are to be
achieved through the events which is being organised so that the
arrangements can be made in accordance with the type and size of the
event.

Resources required during an event
Depending on the size, type and purpose of events various types of
resources are required so that the objectives of event can be achieved.
Teams, event venue, facilities, tools, furniture, supplies, instruments,
marketing etc. are the various resources which are required in making an
event successful depending on the number of people who will be
involved and their expectations from the event. Like during a private
event like wedding the decorations, music, catering, event venue etc. will
be selected based on the number of people who will gather for the event.

Management skills required during event
management
For effectively managing an event following skills are required by the
managers of company:
• Flexibility: This skill can help the managers in adopting new policies
based on the changing demands in the industry so that the needs of
customers can be met.
• Team management: It is the most important skill which can help in
efficiently managing team members so that they can use the resources
effectively and achieve event objectives.

Topic2
Approaches to monitoring and evaluating event
success
It is important that the success of the event is measured by using
various techniques so that the effectiveness of approaches can be
analysed so that improvements can be made. Following are some
ways which can help in monitoring and evaluating event success:
• Monitor social media activity: The social media activity can help
the event in being highly popular among people which can help in
evaluating the success of event.

Recommendations on improving future events
In order to make events highly successful it is important that following
recommendations are implemented by Dream Sales Machine Ltd:
• Implementing current trends and features which influence the events
industry so as to remain competitive.
• Using human centred technology like augmented reality,
automation, AI etc. so that better experiences can be generated for
customers.

Conclusion
From this presentation it can be said that in order to make event
successful it is important that effective management models and
approaches are applied so that the event can be efficiently executed
as planned. Also it is important that the managers have certain
qualities which can help in making event successful. It is also
essential that the event is monitored and evaluated so that
improvements can be made and events can be made successful.

References
Barron, P. and Ali-Knight, J., 2017. Aspirations and progression
of event management graduates: A study of career
development. Journal of Hospitality and Tourism
Management, 30, pp.29-38.
Mallen, C. and Adams, L.J. eds., 2017. Event management in
sport, recreation and tourism: theoretical and practical
dimensions. Taylor & Francis.
Parent, M.M. and Chappelet, J.L. eds., 2017. Routledge
handbook of sports event management. Routledge.

Thank You