Analyzing Consumer Behavior in Hospitality: A Rosewood Case Study

This report provides an analysis of consumer behavior within the hospitality industry, focusing on cultural, social, and psychological factors that influence customer choices. It uses Rosewood Hotel as a case study, examining how the hotel addresses these factors to attract and retain customers. The report also explores the impact of technology on consumer behavior in the hospitality sector and how Rosewood Hotel is adapting to these changes. The study concludes that Rosewood Hotel's attention to customer service, cultural sensitivity, and technological advancements contributes to its success in meeting customer needs and wants. Desklib provides similar solved assignments and study tools for students.

HOSPITALITY
CONSUMER BEHAVIOR
AND INSIGHT

Table of Content
■ Introduction
■ LO1
■ Conclusion
■ References

INTRODUCTION
■ Consumer behavior is analyzing the customers and
there needs and wants from the organization,
companies or hospitality industry.
■ There is a pattern which can be studied by the
companies so that the industries can work better
and get more customers in the company.
■ Hospitality is one of the industry which depends on
the customers and understanding the behavior of
the customers towards the company is really
essential so that the hotel industry can do well

CULTURAL, SOCIAL AND
PSYCHOLOGICAL FACTORS
■ Cultural factor
■ There are a set of belief and culture that the customers have
faith in and that will influence the customers in selecting the
property for their stay. There is a particular ideology of the
culture the customers believe in and that will affect the
behavior of the customer (Xiang, Magnini and Fesenmaier,
2015).
■ Rosewood is one of those hotel chains which respects all the
individuals beliefs and culture in the hotel, and they market
the products of the hotel after understanding the culture they
believe in.

Social factor
■ All the customers are related to one another so
the company can make the customers get a good
stay in their hotel so that they can spread a word
of mouth for the company.
■ Rosewood is a company which keeps their
customers satisfied with the services they are
providing and that will make the company get
more customers for the future reference (Altinay
and Taheri, 2019).

Psychological factor
■ There are a few factors of the customers
psychologically which are the income, occupation,
social class and etc are the factors which affect the
hotel for getting the customers in the hotel.
■ Rosewood hotel makes sure that they are not
making the customers think about there status in the
society and provide discounts so that the customers
who are not being able to afford a comfortable and
pleasant stay in the city they can come and stay, and
they all will be given the equal services, and they
will be treated good by the employees of the hotel.

INFLUENCE OF TECHNOLOGY ON
CONSUMER BEHAVIOR
■ There are some major changes which are taking place in the
hotel industry and that is influencing the consumer behavior
(Ustrov, Valverde and Ryan, 2016).
■ There has been a lot of surveys which show that the customers
are getting attracted to hotels which are providing the customers
with the latest technologies and the hotels which are not
providing the customers with the latest technologies they are not
getting a good number of customers coming in the hotel.
■ Rosewood has promised to provide the customers which the
latest technologies so that the company will be able to grow
rapidly and will be able to make a huge profit as soon as
possible. The hotel of this company is promising and living up to
their promises they are making to the customers.

CONCLUSION
■ Rosewood hotel, London is a very good choice
of the guests to stay in and the customers have
to pay a high price but it is completely worth it
because the services and the products the hotel
is giving is also very nice.
■ There is a provision of the services all the time
which is a very good idea of the hotel and the
atmosphere of the hotel is very much
appropriated by the guests because it makes
them comfortable and friendly with the staff so
that they do not feel that they have come away
from their house.

REFERENCES
■ Altinay, L. and Taheri, B., 2019. Emerging themes and theories in the sharing economy:
a critical note for hospitality and tourism. International Journal of Contemporary
Hospitality Management. 31(1). pp.180-193.
■ Björk, P. and Kauppinen-Räisänen, H., 2015. Contemporary insights to the dynamic
pre-trip information sourcing behaviour. Tourism and Hospitality Research. 15(1).
pp.39-53.
■ Chathoth, P.K and et.al., 2016. Co-creation and higher order customer engagement in
hospitality and tourism services: A critical review. International Journal of
Contemporary Hospitality Management. 28(2). pp.222-245.