HND Hospitality: Digital Tech Integration in Crisis Management

This research project investigates the integration of new digital technologies into crisis management operations at the St. Pancras Renaissance Hotel London. It reviews crisis management concepts in the hospitality industry, examines the technologies used, and explores their impact. The study uses a qualitative research approach, employing interpretivism philosophy and inductive reasoning. Data collection involves questionnaires to gather insights from target audiences and regular clients. The project aims to provide recommendations for optimizing the integration of digital technologies into crisis management, enhancing operational efficacy in the face of challenges such as the Covid-19 pandemic. The research also includes a literature review, methodology, timeline, and budget, culminating in recommendations for improved crisis management strategies. Desklib provides students access to this project and other solved assignments.

HND Hospitality Management Research Proposal Form (RPF)
Research Proposal Form
Student Name Student ID
25332
Section One
Research Title(this must have two variable which are referred to as cause and effect)
Integrating new digital technologies into crisis management operations at St. Pancras Renaissance
Hotel London
Research Background (this is a clear explanation of the most important studies that have been
conducted in your chosen field, it should consider a brief discussion of the key theories and models
related to the research problem)
Hospitalities industry faces many issues from pandemic and environmental unconditional situation. This
study will develop information about which operation activities like application of technological tools,
expansion of resources requires for solution of St. Pancras Renaissance Hotel London crises
management. Company faces challenges because they provide room, food and many more, but in the
lockdown situation organization employee, revenues, growth, engagement of customer etc. things highly
affected. Also, company consider to engage different research methodologies for identification of best
solution for crises management. Application of research methodologies is useful because it provides exact
idea and information why risks are happen and how to resolve them.
Research Problem (this is a brief discussion of the problem that exist in the research area, or a
troubling question that exist in scholarly literature or practice that you research is attempting to
solve)
Organization face multiple problem but Covid-19 is majorly influenced performance of overall business
and business has to analyse factors which impacts on business operations as well as it controls new
opportunities and profit generates as well (Yusof,Supie and Ismail, 2021). Business operations problems
include employee’s performance, customer attraction toward with hospitality industry facilities, employee
behaviour, analysis of other organization and many more. Solution of these crises in management
requires application of technological tools and audience when they provide information they provide

HND Hospitality Management Research Project
answer truly. Different research methodologies suitable concept but it requires research experts and
proper idea about uses of technology for research development.
Research Aim (e.g., what do you wish to achieve? What do you want to learn to do? What do you want
to find out?)
The aim of this research is to evaluate the integration of the new digital technologies into the crisis
management operations at St. Pancras Renaissance Hotel London
Research Objectives(a number of steps that address HOW the research aim will be achieved)
1. Reviewing the concept of crisis management in the hospitality industry.
2. Examine the new crisis management technologies used to run hotel operations at St. Pancras
Renaissance Hotel London.
3. Explore the impact of the new digital technologies on the management of crisis at St. Pancras
Renaissance Hotel London.
4. Evaluate the integration of new digital technologies into crisis management operations at St.
Pancras Renaissance Hotel London.
5. Provide recommendations on the best options of integrating new technologies into the crisis
management operations at St. Pancras Renaissance Hotel London.
Research Questions(questions should be focused, researchable, feasible to answer, specific to find
results, complex, and relevant to the objective and your field of study)
1. Which new crisis management technologies are used to run the hotel operations at St. Pancras
Renaissance Hotel London?
2. What is the impact of the new digital technologies on the crisis management at St. Pancras
Renaissance Hotel London?
3. How the new digital technologies are integrated into St. Pancras Renaissance Hotel London?
4. What are the best positive recommendations of integrating the new digital technologies into
crisis management at St. Pancras Renaissance Hotel London?
Research Rationale/Significance (valid literature arguments/reason for choosing the research topic)
The main reason of selecting this topic is to increase knowledge and knowing about effectiveness of
digital technologies. Digital technologies have changed businesses to the great extent and businesses
got affected from Covid-19 crisis. It has affected business operations so, by conducting research on
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HND Hospitality Management Research Project
the topic of knowing effectiveness of digital technologies in crisis management operations, businesses
can be made able to improve their operational efficacy.
It is one of my interesting topic and digital technology has changed the world. So, knowing the extent to
which integration of digital technologies can change business operations or into crisis management
operations, this topic has been chosen.
Section Two
Brief Literature Review on the chosen topic (critical review of the relevant literature that showcase
understanding, interpretation, analysis, clarity of thought, synthesis, and development of argument on the
research topic; and identifies a gap that the research will attempt to address – should be addressed to the
hospitality industry, not the chosen hotel. )
A concept of crisis management in the hospitality industry
According to Farmaki, (2021) unconsidered events influence organization performance like from
performance of customer, environmental, economic and many more crises. Mainly hospitality industry
influences by other organization services, environmental forces so it’s essential that company experts
understand and implement digital technology in their business for analysis of risk before they impact on
organization and risk management exerts develop plan for their solution.
Muşetescu and Shayb,(2019) argued and said that as per them, crisis management is strategy by which
companies anticipate crisis that are caused by external environmental factors at corporate level. An
effective planning plays a vital role in managing crises and it can help hospitality sector in improving
their operational efficacy.
New crisis management technologies used to run the hotel operations in the hospitality industry
As per the view of Kaushal and Srivastava, (2021) application of technological tools is beneficial for
safety security development in organization. It develops knowledge about clients that they have any
problem or not. Then they allow employee into their hotel. But engagement of people in pandemic
situations requires legal authority which means from the legal factors also impacts performance and
progress of organization.
Sechser, Narangand Talmadge,(2019) stated in this regard that with rises in crisis, technology and data
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HND Hospitality Management Research Project
are playing an increasingly important role in managing crisis and improving emergency management
departments.Crisis management training with mobile apps and using social media for quick alerts are
some technologies that can be used in managing crisis in an effective manner.
The impact of the new digital technologies on the crisis managementwithin the hospitality industry
Mayer and et.al., (2021) stated engagement of smart technological tools requires experts’ knowledge and
practical knowledge as well they have to develop potential for analysis risk and manage crisis in
management with the proper application of innovation. According to Crespí-Cladera, Martín-Oliver and
Pascual-Fuster, (2021) engagement of technological tools are not effective approach because it's not
provides solution to hospitality industry and consideration of individual research is effective approach.
Ivanov and et.al., (2020) stated that digital technologies has made companies able in managing crisis and
improving operational efficacy. Digital technologies such as: uses of social media platforms for
promoting products and internet using has made able to companies in managing crisis like Covid-19. At
the time of covid-19, companies allowed work from home and it happened because of technologies and it
makes them able in improving operational efficacy.
New technologies integrated into the hospitality industry
According to Aghaei, GhasemianSahebi and Kordheydari, (2021) Global information system, satellite
communication, internet and many more software has potential to solution of crises in management with
proper utilization and identification of multiple aspects. Its essential term hotel industry implement and
engage global information system software and satellite communication because they provide information
before crises influence. This software useful analysis of crises and solutions development as well. In
addition, it can be said that artificial intelligence can also help in managing crisis as it helps in solving
critical algorithm and taking better decision.
Section Three
Research Methodology (this should focus on the methods you will employ to carry out the
research. If you use Quantitative method write as follows…)
Research Paradigm:Research paradigm is an approach by which research has been conducted.
qualitative and quantitative are 2 main research paradigms that refers a form in which data can be
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HND Hospitality Management Research Project
collected. For this study, qualitative research will be conducted and according to this, data will be
collected in the form of text or non-numerical.
Research Philosophy:
Interpretivism and positivism are 2 research philosophies that are different believes about ways in
which researcher should collect and interpret data. Interpretivism believes that individuals shape
societies’ behavior and positivism believes that society change individuals’ behavior. For this study,
interpretivism will be selected as per its suitability with qualitative
Research Approach:
Inductive and deductive are 2 main approaches that are plans consists of steps by which data can be
gathered and analyzed. Inductive and deductive are 2 approaches. In inductive research approach,
researcher generates a brand new theory for accomplishing goals and it increases knowledge of
researcher. It is the reason as researcher will conduct interpretivism approach.
Research Design:
Quantitative research methods is one of the best approach it includes interview, questions, individual
reviews (Hammerschmidt and et.al., 2021). This method is useful because it collects information
very soon and different reviews and perceptions about different things which impact on performance
of organization.
Population and sample:
Collection of research with proper identification of people number that this group of people provide
information and researcher can easily determine and collect data from particular age of people,
regular customers.
Data gathering and analysis:
Collection of data easily profound by questionnaires because it’s easier methods and experts can
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HND Hospitality Management Research Project
build require question and ask to target audience and regular clients those have idea and information
about which services influence performance of business (Turnbull, Chugh and Luck, 2021).
Section Four
Activities and timescale (Gantt Chart) (please, do some changes in the table if you have to)
Tasks 1 2 3 4 5 6 7 8 9 10
Choice of the topic and basic research
Completing the research proposal form
Approval of the research proposal form
Preparation of the questionnaire
Data collection
Data analysis
Data presentation
Making recommendations
Meeting with supervisor
Necessary changes and improvements
Completion of research project
Presentation of finished research project
Section Five
Cost (Budget)
Cost Description Amount
Stationery £450
Transport £150
Internet and telephone £50
Technical software £160
Other resources £80
Section Six – To be completed by Lecturer/Supervisor
Supervisor Approval and Comment
Milestone one:
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HND Hospitality Management Research Project
Target date (set by tutor):
Milestone two:
Target date (set by Tutor):
Comments:
I confirm that the project is not work that has been or will be submitted for another
qualification and is appropriate
Approved
Not Approved
Name: Date:
References
Aghaei, M., GhasemianSahebi, A. and Kordheydari, R., 2021. The effect of COVID-19 on marketing
innovations and corporate social responsibility (case study: active companies in food
industry). International Journal on Customer Relations. 8(2). pp.15-26.
Crespí-Cladera, R., Martín-Oliver, A. and Pascual-Fuster, B., 2021. Financial distress in the hospitality
industry during the Covid-19 disaster. Tourism Management. 85. p.104301.
Crespí-Cladera, R., Martín-Oliver, A. and Pascual-Fuster, B., 2021. Financial distress in the hospitality
industry during the Covid-19 disaster. Tourism Management. 85. p.104301.
Dwiedienawati, D., and et.al., 2021. Determinants of perceived effectiveness in crisis management and
company reputation during the COVID-19 pandemic. Cogent Business & Management. 8(1).
p.1912523.
Farmaki, A., 2021. Memory and forgetfulness in tourism crisis research. Tourism management. 83.
p.104210.
Hammerschmidt, J., and et.al., 2021. Professional football clubs and empirical evidence from the COVID-19
crisis: Time for sport entrepreneurship?. Technological Forecasting and Social Change. 165.
p.120572.
Ivanov, S.H. and et.al., 2020. Biosecurity, crisis management, automation technologies and economic
performance of travel, tourism and hospitality companies–A conceptual framework. Tourism
Economics. p.1354816620946541.
Kaushal, V. and Srivastava, S., 2021. Hospitality and tourism industry amid COVID-19 pandemic:
Perspectives on challenges and learnings from India. International Journal of Hospitality
Management. 92. p.102707.
Madeira, A., Palrão, T. and Mendes, A. S., 2021. The Impact of Pandemic Crisis on the Restaurant
Business. Sustainability. 13(1). p.40.
Mayer, M., and et.al., 2021. Media discourses about a superspreader destination: How mismanagement of
Covid-19 triggers debates about sustainability and geopolitics. Annals of Tourism Research. 91.
p.103278.
Muşetescu, R.C. and Shayb, H.A., 2019. Exploring the concept of crisis in businesses: a critical step in the
formulation and implementation of crisis management. In Proceedings of the International Conference
on Business Excellence (Vol. 13, No. 1, pp. 962-968).
Sechser, T.S., Narang, N. and Talmadge, C., 2019. Emerging technologies and strategic stability in
peacetime, crisis, and war. Journal of strategic studies, 42(6), pp.727-735.
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HND Hospitality Management Research Project
Turnbull, D., Chugh, R. and Luck, J., 2021. Learning management systems: a review of the research
methodology literature in Australia and China. International Journal of Research & Method in
Education. 44(2). pp.164-178.
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