Marketing Essentials for Travel and Tourism: Trailfinders Case Study

This assignment analyzes the marketing essentials for Trailfinders, a British travel company. It explores the role and responsibilities of the marketing function within the organization, its interrelations with other functional areas, and the application of the 7Ps of marketing. The report examines how Trailfinders implements the marketing mix (product, price, place, promotion, physical evidence, people, and process) compared to a competitor (TUI), focusing on product offerings, pricing strategies, distribution channels, and promotional activities. The assignment also discusses the importance of customer support, branding, and the integration of marketing with other departments like HR and finance. Finally, it addresses the importance of research and development in understanding consumer needs, thus, designing effective tour packages. The report concludes by emphasizing the importance of marketing in achieving competitive advantages and sustainable profitability in the travel and tourism industry.