Menu Planning & Product Development: HND Hospitality Management Unit
VerifiedAdded on 2023/02/02
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AI Summary
This report discusses menu planning and product development within the context of Prezzo Restaurant's initiative to introduce a fusion menu blending Italian and British cuisine. It justifies the menu design, emphasizing nutritional value, reasonable pricing, and adherence to food safety regulations. The report also explores the development of a supportive food service environment, highlighting hand service, cultural decor enhancements, and improved customer service. It presents research findings on customer preferences, lifestyle changes, and acceptance of the new food concept, justifying the choice of the fusion menu based on customer demand and competitive advantage. Recommendations are made for improving services, including integrated management information systems and employee training. A review of the menu launch reveals positive customer feedback but also identifies areas for improvement in order taking and billing efficiency. The report concludes that effective menu planning and product development, driven by market research, are crucial for meeting customer demands and achieving business objectives.
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