HND Hospitality - Tour Operation Management Task 2 Report Analysis

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This report, prepared for a Tour Coordinator role at LCB Tours, analyzes key aspects of tour operation management, including holiday development stages, market research, and contracting methods. It assesses the process of creating effective holiday plans, emphasizing the importance of market research to understand consumer preferences and competitor analysis. The report details various stages involved in holiday development, such as market research, brochure creation, advertising, and operational execution. It also explores different contracting methods like fixed contracts, allocations, and ad-hoc arrangements. Furthermore, the report provides a calculation of the selling price of a holiday package, considering accommodation, conveyance, and visitor attraction expenses, along with profit margins. The conclusion underscores the significance of these stages and contracting methods for effective holiday planning and management. The report references relevant academic sources to support its analysis.
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Tour operation Management
TASK 2
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Covered content
Introduction
Assess the stages and timescales involved in developing
holidays
Different methods of contracting for different components
Calculate the selling price of a holiday
Conclusion
References 11/04/1
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INTRODUCTION
For tour and travel operator it is necessary to develops effective holiday plan on
the basis of market research. Different methods of contracting can help LCB
Tours to decide cost effective price. As a result it can develop better holiday plan
for its customers. It follows the rules and regulation of Association of British
Travel Agents and UK Civil Aviation Authority.
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Assess the stages and timescales involved in
developing holidays
To develop an effective holiday plan it is essential to do proper planning and
market research so that it can be more convenient. There are various stages of
developing holidays which are describe below:
Market research: It is helpful to know the current market trend so that
organisation can take decisions according to it. LCB Tours can do analyse
market so that it can understand consumers preference, demand and
competitors. As a result it can develop effective holiday plan which can satisfy
the desires of customers.
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Creating the brochure: Brochure is a kind of document which is
used by organisation to aware the people about its product or
service.
Advertising: It is tool which is used which is used by organisation
for the promotion so that reach of company can maximize.
Operation and execution: LCB Tours develops the plan for its
operations which is related to holiday trip. As per planning it can
executive the things so that problems in tour can be minimize.11/04/1
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Different methods of contracting for different
components
Contract is an agreement which is created by law and it binds the persons to
fulfil their obligation. It is created between two or more parties. For a tour
and travel industry it is necessary to make contract with its vendors and
consumers. It makes relation between two parties and they have to perform
according to rules and regulations of contract.
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Continue..
Fixed contract: In this type of contract organisation have to fulfil
the desires and wants of consumers and try to satisfy them.
Allocation: It is tool in which task is allocated to the persons and
according to it they gave to perform their duties.
Ad-hoc: It is made or happening only for a particular purpose or
need , not planned before it happens.
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Calculate the selling price of a holiday
Selling price for the tour and travel package and price per person has been calculated from given
information such as:
Accommodation cost: (£)106.04*21= 2163.84 (for one night)
(£)1932*5 = 10812.2 (for 5 days)
Price of selling the tour and travel packages can be approximately 28829.18 Pound.
Per candidate:
= 28122.5/42= 679.26 Pound
By considering all the factors people can make their judgement related to buying and can choose a
tour and travel package as per the reputation of company, cost and several other factors.
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Continue..
Details Price(in
Pound)
Accommodation expenses 10512.2
Conveyance expenses 7350
Visitor Attraction charges 2446.08
Expenditure related to tour guide 1142.4
Total cost 21450.68
Add: Profit margin @ 33% 7078.5
Selling price 28829.18
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CONCLUSION
As from the above presentation, it has been concluded that stages and
timescales are the important for an effective holiday plan. By different
contracting methods LCB Tours can make better arrangements for its
consumers.
11/04/1
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Buckley, R., 2012. Sustainable tourism: Research and reality. Annals of
Tourism Research. 39(2). pp.528-546.
Dhiman, M .C., 2012. Employers' perceptions about tourism
management employability skills. Anatolia. 23(3). pp.359-372.
References
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Thank You
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