BTEC HND Travel and Tourism: Tourist Destinations Report and Analysis

This report provides a comprehensive analysis of tourist destinations, focusing on the UK and worldwide locations. The content explores various aspects, including visitor numbers, income generation, and the cultural, social, and physical features of destinations like the British Museum, Victoria and Albert Museum, and others. The report examines current trends and future projections, using statistical data to assess the popularity and financial performance of these attractions. It also delves into the features of destinations in London and Glasgow, analyzing their cultural, social, and physical aspects. The report includes a comparison of tourist destinations, issues affecting their popularity, and the potential for responsible tourism to enhance host communities, providing valuable insights into the tourism industry and its evolving dynamics.

TOURIST DESTINATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Tourist destinations of the world...........................................................................................1
1.2 Tourism destinations and future trends.................................................................................5
TASK 2..........................................................................................................................................11
2.1 Tourism destination features...............................................................................................11
2.2 Developing and leading tourist destinations.......................................................................13
TASK 3..........................................................................................................................................15
3.1 Comparison of Virgin Holidays Limited with current tourist destinations.........................15
3.2 Significance of tourist destination.......................................................................................15
TASK 4..........................................................................................................................................15
4.1 Issues affect popularity of tourist destinations....................................................................15
4.2 Potential for responsible tourism to enhance host community...........................................16
CONCLUSION..............................................................................................................................17
REFERENCE.................................................................................................................................18

ILLUSTRATION INDEX
Illustration 1: Visitors' statistical data in British Museum...............................................................3
Illustration 2: Financial position of Victoria and Albert Museum...................................................5
Illustration 3: Number of visitors of National Meritime Museum..................................................6
Illustration 4: Number of visitors of UK..........................................................................................7
Illustration 5: Visitors' number (In million).....................................................................................8
Illustration 6: Train travel prices per mile.....................................................................................11

INTRODUCTION
Tourism industry plays crucial role to increase effectiveness of any country. It provides
attraction and fulfil requirements of different tourists come for various purposes as education,
research to a million people of the world who come for different purposes like; education,
research, entertainment and so on. The present report is based on getting suggestions for
improving tourism services of Trip Advisor of UK. Including this, knowledge regarding of
different tourism entities can be gained in terms of visitor numbers and income generations as
well tourism destination trends and future are to be described. However, cultural, social and
physical features of tourism destinations are to be expressed affect further implementations and
tourists' satisfaction with its services. Including this, tourists destination's characteristic of
Virgin Holidays Ltd will be introduced for effective tourism services. Likewise, issues occurred
in tourists destinations for fulfilling requirements of tourists as well recommendations to reduce
them can be identified. Therefore, all aspects for improving tourism destinations through this
report.
TASK 1
1.1 Tourist destinations of the world
There are different tourist destinations in UK provide tourist attraction and
accommodation services to tourists at maximum level. However, all of these are different in
visitors' number, income level and profitability. Different destinations are as; British Museum,
Victoria and Albert Museum, National Meritime Museum, Museum of London and Trip Advisor
are attract tourists for attractions towards their services (Pandža, 2015). In this regard,
descriptions of these tourist destinations can be understood as;
 Victoria and Albert Museum: There is 4.5 million objects of collections also known for
its attraction to increase in demand on large scale. It is world's largest museum of
decorative arts and design, housing. These includes the natural history museum, the
science museum and royal Albert hall. It is established in 1852 and still sustain its
reputation in global market where around 3432325 visitors has visited the place in 2015.
Likewise, it has 6th rank nationally in tourist destinations of UK. Including this, it is
spread in 12.5 acres and has 145 galleries which attract tourists at most (Oliveira and
Panyik, 2015). Thus, it is forecasted that high level of demand for its attraction can be
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sustained and improved in wide range for the further years. Since 2001, this museum has
embarked on major £150m renovation program.
 National Meritime Museum: It is located in Greenwhich of London one of the largest
museum of the world demand at high level for its attraction. It is established in 1937 and
has collection of 2 million as well other objects attract tourists on large scale. It is spread
over 200 acres and demanded at most for its destination (Hultman and et.al., 2015). Thus,
this museum is highly demanded and known for its tourism services also able to increase
its efficiency and contribution in country's effectiveness at maximum level.
 Museum of London: It is located on London wall and set up in 1976 which is public
sector tourism and attracts tourists at high level with its services. It has almost 7000
objects to attract visitors and contributes in country's effectiveness. However, number of
visitors for this attraction is getting increased on larger scale since its establishment.
Hence, it is forecast that this museum can sustain its goodwill in international market for
longer time period (Martinez and Nicolás, 2014).
 Tate Modern: It is situated in London has national gallery of international modern art.
Similarly, it is one of the largest and tourist destination of UK where around 4712581
visitors visited the place in the last year. It shows its efficiency and market position which
can be maintained and sustained in the future as well. Moreover, it is established in 2000
and located in Bankside of London in UK. Along with this, it is 4th ranked nationally for
attraction and tourism destinations. Therefore, this tourist destination position can be
maintained as well demand for its tourism services can be enhanced in wide range
(Wiedemann, 2014).
 Bangkok: It is the capital of Thailand and is the most visited city in Asia at 10.2 million
tourists per year. Big tourist attractions in Bangkok include the Grand Palace, Wat Pho
and Wat Arun.
 London: It located in England, has 14 million visitors per year. People come here for
especially for its attractive parks and gardens, museums, architecture. Main attractions
are Trafalgar Square, Covent Garden, London Eye, London Zoo, the Natural History
Museum, the Globe Theatre, the Charles Dickens Museum and Madame Tussauds. Big
Ben is the great bell of the clock tower and is very famous in the entire world.
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 Paris: It is the capital of France, and, also a romantic city. The museums and the
interesting constructions with an extraordinary architecture offer you an amazing scenery
where you can enjoy your holiday, of course. The most representative monuments in
Paris are Eiffel Tower, Notre Dame Cathedral, Les Invalides, Louvre Museum and a lot
more. Paris has 14.8 million international visitors per annum.
 Singapore is a world financial centre and popular city with tourists. The city of
Singapore is very visited and loved by the tourists due to its two casino resorts which
attract a lot of people year after year. This city has 9.7 million visitors annually.
 New York ranks only in sixth place, but has 8.7 million visitors per year. The major
destinations here are Empire State Building, Statue of Liberty, Ellis Island, Broadway
theater productions, museums such as the Metropolitan Museum of Art, green spaces
such as Central Park and Washington Square Park, Rockefeller Center, Times Square, the
Natural History Museum etc.
1.2 Tourism destinations and future trends
Tourism destinations' position and its current value can be analysed through number of
visitors and its profit earning for providing its services. However, its recent trends can be
analysed on which forecasting is created on number of visitors and estimating its financial
position. This sector can easily get success by providing the bes and high quality of services. For
decades most tourism destinations have tried to pull as many traveller as possible, without any
thought that there could be limits beyond which local people’s lives and tourists experiences start
to suffer.
The industry felt it was better to hide these issues from traveller, as they might reduce from a
sale, rather than existing them as something that is real and spring tourists some ideas on how
they can enjoy their holiday more and ensure its helps address these problems
In this regard, tourism destinations' current trends in terms of statistics can be understood as:l.
 Grand Canyon National Park:
It is tourist destination of USA located in Arizona which environment is quite attractive and
around 5 million visitors of the world come for this attraction. However, there are some
entertainment activities like skydiving, rafting, hiking and others which attracts tourists at most.
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Including this, its floor elevation is approximate 800 metres in which long axis is of 277 miles
and its width is 4 to 18 miles. It is formed by Colorado River and comes under UNESCO world
heritage site also known as one the Seven Wonders of the world (Johnson and et.al., 2015).
Moreover, it has spent 509 million in 2014 and get benefit of 711 million which is effective and
shows good financial position.
Difference between British Museum of London and Grand Canyon National Park of
Arizona is to be evaluated. However, British Museum is developed and the other one is in
developing status for destination in respect of economy. It is interpreted that social and cultural
environment of London in quite better than of Arizona impacts on its economy, number of
visitors for visiting the destination, environment and physical as well natural beauty of them
(Segall and Trofanenko, 2016). For education, research and entertainment purposes, different
people from different countries come for British Museum to gain knowledge towards its culture,
historical places and so on. While, on the other hand national park of Arizona is for
entertainment purpose more than provide hiking, riding and other adventures to its visitors.
Therefore, on the basis of social and cultural factors, British museum has more quality features
in comparison to Grand Canyon National Park of Arizona. Similarly, destination of USA is
known for physical features as of park and for entertainment at most has natural beauty and
attracted visitors at most for destination. Victoria and Albert Museum:
Current position: As per statistical data, its net income of the Victoria and Albert
Museum is recognised for attracting tourists affect its profitability. However, its income can be
identified as:
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Future trend: Through analysing income generated of V&A, it can be forecast that by
attracting tourists with tourism objects and fulfilling their purposes will be helpful to increase its
monetary position. It can increase its income earning efficiently through Museum and its tourism
destination services (Brubaker and et.al., 2016). National Meritime Museum:
Current trend: Number of visitors of this Museum can be identified as below:
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Illustration 1: Financial position of Victoria and Albert Museum
(Source: Total income of V&A in 2016 and 2015).

Future trend: On the basis of this current data, it is essential for NMM to maintain and
increase impacts on profitability and further implementation. Therefore, by increasing objects of
attraction, this number of visitors can be increased (Johnson and et.al., 2015).
 Museum of London:
Current trend: Number of visitors for different Museums of UK can be understood as:
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Illustration 2: Number of visitors of National Meritime Museum
(Visitors' statistical data in 2016-15, 2016).

Future trend: It is interpreted that British Museum of UK is at second position in number
of visitors in 2015. Similarly, National Galelry Museum is on 5th number affect its position in the
world as well. Therefore, this position can be maintained and increased at maximum level in the
future time effectively.
 Tate Modern:
Current trend: Through analysing number of visitors visit the museum, its demand and
market goodwill be analysed (Menz, 2015). However, number of visitors of Tate Museum can be
identified as follows:
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Illustration 3: Number of visitors of UK
(Sources: Visitors' number in UK, 2016).

Future trend: It is interpreted that in 2016 there is number of visitors is 5.84 million who
visit the place for different purposes. However, it is quite better than performance of 2015 due to
increasing tourists and profitability of the tourism (Segall and Trofanenko, 2016). Therefore, this
number of visitors can be increased on large scale for further years.
TASK 2
2.1 Tourism destination features
Tourist destination is a place where visitors come for different purposes and taking
advantage of country's effectiveness. It includes various resources for which tourists get attracted
and visit the place at most to fulfil their requirements. In the given case scenario, Trip Advisor is
looking for new global products for providing tourism services (Pandža, 2015). However, being
Global Product Analyst, I would like to different resources of tourism destinations of London
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Illustration 4: Visitors' number (In million)
(Source: Visitors' number of Tate Museum, 2016).

and Glasgow. Therefore, their tourism services and information regarding attractions can be
analysed in terms of social, culture and physical features. It can be understood as follows:
London:
It is capital of England has different tourist destinations for providing tourism services to
a million of the world. It is spread over 1572 kilometre square area also known for its
destinations (Chen, Shang and Li, 2014). However, around 1500 million people of the world visit
city for attraction and different purposes. In this regard, its several resources and aspects can be
identified as follows: Cultural features: It includes museum, monuments, churches, festival, food and cultural
factors of the people under tourist destination. However, it is recognised that there are
various number of museums of unique and attractive objects. For Example; British
Museum, Victoria and Albert Museum etc. It influences effectiveness and efficiency of
the country which is quite effective and attractive for tourists of the world (Oliveira and
Panyik, 2015). Thus, cultural resources of London are good which can be maintained and
improved at maximum level in the future as well. Social features: Different factors involve in social resources like; national, religious,
customer group requirements, local community and national government policies and so
on. However, living style, social system and rules provided by country's government
affect its environment and different factors. It is identified that sociology and its factors
are attractive can be maintained and improved effectively (Hultman and et.al., 2015).
 Physical features: Under physical resources, different factors involved such as;
mountains, beaches, urban infrastructure, water supply and sanitation etc. In this regard,
positive views on these resources are observed in London affect its tourist destination
position. However, it is recognised that tourists who visit the place for different purposes
get attracted towards destinations at maximum level. Therefore, its urban infrastructure
and all resources are fascinating attract tourists of the world efficiently (Wiedemann,
2014).
Glasgow:
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