HND Travel & Tourism: Analyzing Contemporary Issues & Trends

This essay examines contemporary issues in the travel and tourism sector, emphasizing the importance of analyzing current trends to understand market dynamics. It discusses the application of qualitative, quantitative, primary, and secondary techniques to determine customer needs and market trends. Specific tourism products like cruises, adventure tourism, ecotourism, and medical tourism are highlighted as key areas to monitor. The analysis indicates a growth in tourist numbers and emphasizes the significance of environmental-friendly tour packages and adventurous tourism. The essay concludes by stressing the need for firms like Thomas Cook to improve the quality of their offerings and focus on popular destinations like the UK to maximize returns. Desklib provides similar solved assignments for students.

Contemporary issues in travel and tourism
(Analyse current trends using appropriate methods)
It is essential for all business entities to examine all
current trends that are taking place according to the
present world. Thus, higher authorities have to use
effective stages which helps them to deal adverse
situations. By demonstrating all appropriate steps
and methods managers of Thomas cook will easily
recognise current market and deliver something
good to customers.
These products are – cruise, Adventure, eco-
tourism, medical, transportation services,
accommodation, Golf, polo, religious tourism
film tourism, wellness.
As per the above graph it has been analysed
that the number of tourists was high 7.4 in
2014 whereas in 2016 it was increased by
8.4%. along with this, the main aim of country
to reach this rate to 15.3 by 2025. But in
recent years, several changes have been taken
places.
There are certain appropriate tools and techniques
that can used by firms in order to determine needs
and wants of customers, such as- Qualitative,
Quantitative, Primary, Secondary
Following are the tourism products that must
monitor by Thomas Cook. Firm also have to focuses
on improving the quality of its offerings in order to
get high returns in a certain time period.
Apart from this, there are several important
measures which aids in gathering data and
information about customers needs and other
market trends. This consideration is taken into
account so as to make a valid conclusion or
decisions. With this assistance, management can
easily invest in travelling sector. Environmental
friendly tour packages provides more growth
rather than other holiday packages. But
adventurous tour is highly famous among
customers, it ensures a firm to take the advantage
of different places. Out of all this, many people are
generally visit UK in order to spent their holidays.
Adventurous tourism is one of the most significant
market which helps in increasing profits and sales
of Thomas Cook.
Introduction
Conclusion
Techniques