Comparative Analysis of Tourist Destinations: UK and Cuba (HND)

This report provides a comprehensive analysis of tourist destinations, focusing on the United Kingdom and Cuba. It begins by analyzing key tourist destinations and generators worldwide, examining visitor numbers, income generation, and statistical trends. The report then delves into the cultural, social, and physical features of these destinations, comparing the characteristics of developing and leading tourist locations. Furthermore, it explores the economic and political characteristics of the selected destinations, evaluating how these factors influence their appeal. The analysis extends to issues affecting the popularity of tourist destinations and strategies for sustaining appeal, with a particular emphasis on responsible tourism practices. The report incorporates statistical data, comparative analyses, and evaluations of various factors to provide a detailed understanding of the tourism landscape and its dynamics.

TOURIST
DESTINATION

INTRODUCTION.....................................................................................................................................3
TASK 1....................................................................................................................................................3
1.2 Analyse the statistics which determine tourist destination and future trends............................4
TASK 2....................................................................................................................................................5
2.1 Analyse cultural, social and physical features of tourist destinations.....................................5
2.2 Compare features of developing and leading tourist destinations..............................................6
TASK 3....................................................................................................................................................7
3.1 Economic and political characteristic of selected destinations....................................................7
3.2 Evaluate how characteristics of a tourist destination affect its appeal........................................7
TASK 4....................................................................................................................................................8
4.1 Analyse issues that affect the popularity of tourist destinations.................................................8
4.2 How designated destination could sustain its appeal with an emphasis on, “Responsible
tourism”...........................................................................................................................................10
CONCLUSION.......................................................................................................................................11
REFERENCES.........................................................................................................................................12

INTRODUCTION
In present scenario, travel and tourism industry is rapidly growing over the world.
Every year several number of people visit to come UK for personal and professional purpose.
In addition, British government has also pay attention as well as recognition to tourism
industry for economic development. Along with this, organisations which are associated with
travelling business are also acquired various tools and techniques for promoting all of the
integrated activities to get high competitive edge in a certain time period (Baker, 2014). The
report is going to be described different tourists destinations of UK in order to assess the
trends in tourist destinations. Readers will also come to know about variety of factors which
has a vast impact on popularity of tourist destination. Comparison has been made over the
features of a developing and a leading tourist destination and over the appeal made by a
developing tourist destination and by a leading tourist destination.
TASK 1
1.1 Analyse main tourist destinations and generators of the world in terms of visitor numbers
and income generation
Due to variations in environmental conditions and nature or patterns of the market a
change has been seen within travel and tourism industry as well. These progressions are
happening because of different components or qualities or highlights of an effective tourist
destination. The number of visitors has expanded because of changes in nature and patterns
of the market. In this world, there are various tourist destinations which are well known and
attract visitors towards them by making a compelling interest (Becker, 2016). Diverse nations
of the world have distinctive highlights which pull in the visitors.
TUI group is a multinational travel and tourism provider company which owns has
tour agencies, airlines, hotels, cruise ships, retail stores etc. In this modern era, people like
new places to visit, i.e. Spain, France, Italy, London, Paris etc. It has been analysed that
living standard of people has been improved in UK which will support travel and tourism
industry as well. As per the study, there was over 31.3 million people have visited UK , thus
the popularity of the tourist destination is driven up in comparison with Thailand, Nepal,
Switzerland, Mexico etc. In the 2013, number of overall world's travellers were 177.9 billion
which was reduced in 2014 to 177.2 billion.
France Turkey Thailand Hong-kong

It is one of the most
popular place as
people love to visit
France due to its
ancient beauty and
monuments. In 2013,
12 million people have
visited the nation.
Turkey attracts people
due to its wander and
attractive look. In
2014, 37.8 million
people have visited
Turkey that increased
in 2014 by 40.8
million.
The country attracts
people cause of its
natural beauty and
there is numerous
places to visit.
In 2013, number of
travellers who visited
Thailand was 41.8
million.
Hong-kong is
generating higher
revenues from tourism
activities rather than
other countries.
Almost 42.2 million
have visited the
country in 2014.
1.2 Analyse the statistics which determine tourist destination and future trends
Year Total Amount of
Travellers
(million)
Expenditure
(Billion)
Average
expend each
visit
Average
expenditure
of nights
each visit
Foreign Cost Balance
(billion)
2003 24.15 € 14.25 €402 8.3 -€ 16.33
2004 27.23 € 25.23 € 423 8.2 -€ 13.63
2005 29.45 € 12.36 € 456 8.3 -€ 14.22
2006 25.25 € 52.32 € 500 7.2 -€ 14.56
2007 30.12 € 25.32 € 521 7.4 -€ 14.57
2008 31.36 € 52.23 € 563 7.3 -€ 20.32
2009 31.45 € 96.12 € 589 7.8 -€ 21.36
2010 33.25 € 12.23 € 601 7.7 -€ 22.36
2011 33.85 € 45.21 € 621 6.3 -€ 14.63
2012 34.12 € 52.21 € 632 6.5 -€ 15.69
2013 35.96 € 12.32 € 655 6.2 -€ 18.96
2014 38.87 € 45.23 € 687 6.8 -€ 20.58

As per the study of past years, it get analysed that there is vast amount of tourists
come to visit UK; it has driven up economic condition of the nation, in terms of raising
revenues or income. Different popular destinations in UK, i.e. National gallery and British
Museum have been visited mostly. According to 2013, more than 6.7 million tourists came
over the world. It also get analysed that cultural heritage tourism has also contributed more
than 4.5 billion in GDP rate of the country which is almost 35% of total revenues.
Furthermore, another trend is emergence of Asian and African tourists destinations.
Presently, countries like – India, China, Switzerland and Thailand are becoming popular
tourists places due to here unexplored places and visiting these nations is more economically.
This is the reason people are planning their holidays in such countries (Cohen and Cohen,
2015). Apart from this, a new trend has been occurred in tourism industry which delivers a
vital growth to the nation, these are inbound and outbound tourism. In addition to this
contribution of the study has reduced. Another study is conducted in order to know the
impact of inbound tourists and international tourists.
TASK 2
2.1 Analyse cultural, social and physical features of tourist destinations
Development of a tourist destination is not a boon for tourists as well as for people
who lives at there. Tourism contains adventurers and memorable experience for people who
have visited there. Along with this, cultural of tourism varies from different aspects. In past
decades, tourism is known for pleasure, leisure and gaining adventurers experience but as per
the time changes its been turn out by having several objectives. TUI provides its tourism
services over the world. London is the chosen tourism destination for completion of this task
as presently it holds the title of most visited tourism destination and consists different
attractive places for which tourist from domestic as well as international origin visit London.
Cultural features – People lives in society which have some values, attitudes, beliefs,
artefacts and other meaningful signs which shows living patterns of people that differentiate
them from others. Therefore, it can be said that tourism affects cultural of places as in CUBA
there is demographical cultural of society (Cohen and et.al., 2014). On the other hand,
London which is known as most popular place for tourism perspective always invited people
to visit there.

Social features – It is known as those factors that reflects holiday decisions or tour
plan of people. For instance – senior citizens would like to visit historical or ancient places
whereas youngsters prefer to visit adventurers places. Apart from this, society of London and
CUBA is a point of consideration for visitors to decide whether to go these places or not. In
London, people have open minded thinking whereas in CUBA individuals give more value to
traditions.
Physical features – It is a multi facet aspect of tourist destination by having pros and
cons. In London, government has extra concentration in order to maintain physical
infrastructure of the country; tourism advancement is always in its priority list in comparison
with other countries (Dickinson and et.al., 2014). Apart from this, in CUBA there is higher
involvement of people in tourism development which reflects negatively physical balance of
the land. Although, government bodies also ignored interference of uninvited people which
continuously decreases the number of tourists.
2.2 Compare features of developing and leading tourist destinations
Leading tourist destination Developed tourist destination
Society in United Kingdom is able to accept
the new cultural as well as people who come
from different regions. It increases tourism
development in that nation and boom up the
number of visitors at there.
The nature of society in developing nations
like- Cuba is more poor than a developed
nation; there are several issues in society,
i.e. inequality, gender differentiation etc. it
puts a vast impact on tourism destinations.
Leading tourism destinations, i.e. United
Kingdom has large extent in order to preserve
its cultural heritage even in this modern era.
All this is possible because there is more and
more people come to visit these locations. UK
government also invested in order to protect
the beauty of these places (Hall and Page,
2014).
In CUBA, several cultural differences has
been occurred which increases conflicts
among two cultural. It is not beneficial for
growth and development of tourism
industry.
In developed countries, government has put a
control on the population and improving the
infrastructure of tourism. Physical feature of
Developing nations are highly populated
places, that is the reason they are still
struggling in order to preserve the

the country also consists to improve airways,
waterways, accommodation facilities and other
transportations in order to deliver maximum
level of satisfaction to travellers.
effectiveness of CUBA. In addition,
increasing population has a pressure on
natural environment.
TASK 3
3.1 Economic and political characteristic of selected destinations
Below is defined economic and political characteristic of London and CUBA as a
selected tourist destination, such as -
Economical characteristics - Economy of any country is must be capable to capable
in choosing the inflow of sightseers. Framework of the visitor goals will be better in every
one of the nations having more grounded economies. In spite of the fact that, UK is known as
a solid economy on the planet and they are considered as extraordinary compared to other
nation as far as individuals goals. On the other hand, financial stability of CUBA is less
effective instead of London but its persuasive infrastructure and excellence supports in
attaining interest of visitors as they usually comes to visit here. Thus, the visitors mostly
prefer to go these locations which gives higher customer satisfaction level. Developing and
developed nations with more grounded economies can spend more in limited time crusades
(Cohen and Cohen, 2015). These limited time crusades help a considerable measure in
pulling in more guests in the nation.
Political characteristic – There are a few government laws and enactments have
specifically influence travel and tourism industry. In UK, government has execute tourism
act, 1969; as per this law all the real tourism associations have met up to frame a solitary
association. This association helps in understanding any issues in the tourism business.
English Tourist Authority and English Tourist Council have converged to frame new
substance named Visit Britain (Cohen and et. al., 2014). This association likewise helps in
advancing the tourism in the nation. Aside from this, political state of CUBA is very
adaptable as its administration effectively gives visa and other important archives to
nonnatives to build the quantity of guests in their nation.
3.2 Evaluate how characteristics of a tourist destination affect its appeal Social attributes - Society in London has developed legitimately and it is extremely
solid and excellent. Tourism in UK is constantly bolstered by the social qualities and

standards of the country. Here neighborhood groups are being created by the visitors
coming there consistently. Aside from this, in setting with CUBA, its general public
isn't that much created when contrasted with that of London. Way of life of the
general population living there isn't great and there are numerous individuals who are
as yet living underneath the destitution line (Connell, 2013). Individuals there don't
have perpetual employments regardless they chip away at day by day compensation.
Design and media are the things which are ruling London's social.
 Economic attributes - Economy of the nation additionally matters a considerable
measure in deciding the quantity of visitor arriving in a nation. Economy of the Paris
has been developing ceaselessly from last a few years and it is one of the greatest
economies in the whole Europe. Individuals will put resources into this nation on
account of its development potential. On the contrary side economy of CUBA isn't
that quickly developing and created. It is considered as a creating country. This is the
explanation behind lesser number of vacationers in the nation when contrasted with
London.
 Political attributes - One of the most critical components which influence the tourism
division is the political steadiness in the nation. Visitors will dependably incline
toward the country or state where they find political strength and where they feel safe.
There are nations like Iran which are constantly under the risk of fear based
oppression and in view of which tourism is less when contrasted with different
nations (Dickinson and et.al., 2014). Nature in the nation can possibly draw in the
guests but since of fear based oppression dangers individuals would prefer not to visit
there.
 Physical attributes - Physical perspective likewise assumes an essential part in
pulling in the guests. Individuals dependably favor the area where they can discovered
extremely all around created foundation and they can get every one of the offices.
Climate conditions are additionally vital. Individuals get a kick out of the chance to
go to area where they can discover charming climate and abstain from setting off to
the hot spots.

TASK 4
4.1 Analyse issues that affect the popularity of tourist destinations
Tourism is a leading sector which generates higher revenues or income for UK's
economy. In London is also known as greatest source of foreign exchange earning because in
every year several number of tourists come to see its beauty. But there are diverse issues
which can hinder popularity of that destination (Hannam, Butle and Paris, 2014), such are
stated as under: -
 Changes in climate – Variations in whether or climate conditions of the country
affects the range of visitors who usually comes to visit here. As if bad nature of
climate reduces customers' interest and they do not prefer that place. Beside this,
some destinations remain cold in summers as well as it attracts visitors.
 Natural disasters – There are various natural disasters, such as – flood, earthquake,
Tsunami etc. affects infrastructure of tourism destination. Usually, people does not
prefer to go such places where these activities have occurred recently. In 2001, UK
was faced an earthquake that has hindered entire infrastructure of tourism in that
country.
 Terrorism – In present scenario, terrorism activities are rapidly growing in developed
countries. It results people feel unsafe to go these locations or regions. In UK, there is
a beautiful place to visit, i.e. Paris which is known as best tourist spot over the world
but the region get affected by terrorists which reduces the number of tourists. Attack
happen in UK in 2003, has affected the whole nation; beside this terrorists also hijack
air planes which generated fear among people.
 Tourism trends – As per the ever dynamic nature of environment, needs and wants of
people get changed (Hartmann, 2014). Due to technological advancements, several
trends has been occurred in tourism industry as well. The nature of services also has
been totally changed, now people prefer to visit those more adventurous and
attractive places where they can feel some thrills. Apart from this, some people prefer
to go those place where they can feel piece. These trends affects sales and profitability
of tour operators.
 Communication and transportation facility – Some places has effective
communication and transportation facilities which increases the range of people who

visit here. On the other hand, places where there is lack these kind of services reduces
the number of tourists. The situation occurs cause people prefer different places to
visit and it is not possible for tour operators to meet needs and wants of all tourists in
the best possible manner.
4.2 How designated destination could sustain its appeal with an emphasis on, “Responsible
tourism”
The term responsible tourism refers with the way to deal with the association and
commitment of the managers and incorporates agencies, business and different partners, for
example, government. In addition, responsible, tourism entails with contribution of all
necessary people who are getting involved in tourism advancement.
The tourism development process in context of sustainable tourism is supportive in
improving economic condition of the nations by giving them chance to improve or boom up
their economic condition. (Kim and Ritchie, 2014). Basically, tourism planning and
advancement has three distinct effects which involves economic, environment and social
impact. It is highly consider to the expansion in tourism which will be profitable for the
economy on here and now yet the long haul negative ecological and social effect is
additionally critical and therefore capable tourism is vital in growing here and now and long
haul supportability and development.
Along with this, responsible tourism also includes obligation towards society,
integration of local people and commitment towards environmental aspects with an aim to
improve the number of visitors. Henceforth, it can be said that responsible tourism address all
the needs and desires of visitors and also the host district and in the meantime securing and
upgrading the open doors in future. It prompts productive administration of the every one of
the assets in order to satisfy the requirements of the traveller in all regards and keeping up the
social trustworthiness, natural decent variety and ecological adjust.
Following are the main benefits of responsible tourism, such as -
 Reducing negative impact of social, environmental and economical aspects.
 Create economical or monetary advantages for local people as well as also raise the
quality services which are being provided to tourists.
 Enhancing satisfaction level of tourists as they can attain and retain for long term
period.

 Contribute in protecting tourists destinations and cultural heritages; it develops long
term sustainability of any nation.
Henceforth, the all the above benefits of responsible tourism represents that it will
generate higher investments and thus tour operators are required to develop plans and policies
accordingly. Here, government plays a crucial role in execution of these plans which supports
tourism industry by positively affecting all the aspects; it results advancements of tourism
industry.
CONCLUSION
From the above mentioned report, it has been carried that tourism industry is grown
up by bounds and leads in past few decades; however the growth also contains numerous
issues which are come up as per the time changes. Thus it is vital for the tourism companies
to guarantee that appropriate consideration ought to be given by implementing a balanced
approach of tourism advancement of so as to attain organisational goals and objectives which
ought to be comprehensive in nature. On the off chance that this is done then no one but it
can be guaranteed that in coming future, tourism interest of a goal can be kept up. Else in
name of tourism, visitor goal will be misused through widespread commercialization.

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