BTEC HND: Contemporary Issues and Trends in Travel & Tourism

This essay provides an overview of contemporary issues and trends in the travel and tourism industry. It highlights the importance of adapting to changing consumer demands and preferences, driven by factors such as the emergence of new international companies and evolving customer expectations. The essay emphasizes the need for travel companies like Cox and Kings to utilize effective marketing techniques, including market segmentation, to understand customer needs and tailor their services accordingly. Furthermore, it suggests offering various incentives, such as adventurous tours, medical services, and enhanced safety measures, to attract and retain customers. The conclusion underscores the dynamic nature of the tourism sector and the necessity for continuous innovation and adaptation to remain competitive. Desklib offers a wealth of resources for students, including similar essays and past papers.

COMTEMPORARY ISSUES IN TRAVEL AND TOURISM
Introduction
Travel and tourism division is extended in
everywhere throughout the world in light of
their request and advantages which is utilized
by number of organizations. However, certain
number of patterns are rises which are changed
according to clients’ needs and necessity. In
this manner, because of which an association
need to make powerful strides and methods to
bargain as indicated by conditions by fulfilling
their clients with best or on time benefits.
Marketing Techniques
Cox and kings required to utilized various
marketing theory or approaches for gaining
help to deal with various marketplace as
well as to get aware about the schemes
which managers has to use according to
segment. Market segmentation is one of the
useful strategy which is used by company
for getting updated about needs or demands
of customers belongs from different
geographical area. Along with this, it aids
in identifying the current trends of society
in order to design their policies or packages
as per requirement of entire community.
Apart from this it is also used by company
while modifying their existing norms
according to consumer preferences.
There are numerous of methods by which an enterprise may analyse the recent
trends or services which is liked by domestic as well as foreign visors.
• Collection of accurate or precise data with the help of primary or
secondary tools.
• Quantitative and qualitative method
Both of them are very much appropriate and useful during decisional process
because it highlights the precise facts or figures with the use of questionnaire by
asking relevant questions from customers in terms of feedback.
Instead of this development in trends motivate managerial department of refereed
association to implement schemes for making services or items as per choice of
tourist by satisfying their needs or demands. Thus numerous of offers which must
be provide by company that are written as follows: -
• Cruise facilities during shipping.
• Offers adventurous tour for learning or experiencing something different
or to get aware about mysterious things.
• Medical services while travelling.
• Safety and protection while journey by introducing several ideas.
• Spiritual trip.
Conclusion
At the end of this task, it has been
summarized that number of recent
trends are emerging in tourism
industry due to change in consumers
demands or choices. In fact, changes
in consumer taste is also occurred
because of emergence of various other
international companies that are
coming up with close substitutes like;
long trips at affordable price.
Tool or techniques