MKT01906 - Tourism in Ho Chi Minh City: Impacts and Policy Analysis

This report provides a detailed analysis of tourism in Ho Chi Minh City, Vietnam, examining its strengths, weaknesses, opportunities, and threats. It explores inbound tourism trends, factors attracting tourists, and issues related to destination development, including pollution, service quality, and infrastructure. The report also analyzes the positive and negative impacts of tourism on the host community, such as economic benefits and cultural changes. Furthermore, it identifies and discusses four policy implications aimed at achieving sustainable tourism outcomes for Ho Chi Minh City, focusing on technology, community participation, and infrastructure improvements. Desklib offers this and other solved assignments to aid students in their studies.

RUNNING HEAD: INTERNATIONAL TOURISM SYSTEM 1
INTERNATIONAL TOURISM SYSTEM
Student Name
Institute Name

INTERNATIONAL TOURISM SYSTEM 2
Executive Summary
The international tourism plays an important role in the society with the revaluation of the
tourism. It has been observed that the different people travel to the international destinations
around the world, when compared to the same time period. There has been a major growth of
the same with time in the global economy. The report will discuss about tourism in Ho Chi
Minh city in Vietnam. The place has been able to attract a large number of travellers. The
report will also analyse the positive and the negative impacts of tourism on the city with
highlighting certain recommendations which are important for the policy implications. The
international tourism has been considered important depending upon the socio-economic
impacts where the essential markets are depending upon the tourism demands. Here, the
destination with the attraction of the tourists for the holidays depends on the different events
as discussed below.

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Contents
Assessment 3..............................................................................................................................3
Introduction................................................................................................................................3
Provide analysis of tourist visitation Ho Chi Minh city in Vietnam..........................................3
Explain what makes the destination attractive to tourists..........................................................5
Identify and analyse issues related to tourism and destination development at Ho Chi Minh
city in Vietnam...........................................................................................................................5
Identify and analyse negative and positive impacts of tourism activity on the host community
at Ho Chi Minh city in Vietnam.................................................................................................8
Identify and discuss four policy implications to achieve sustainable tourism outcomes for the
Ho Chi Minh city in Vietnam...................................................................................................10
Conclusion................................................................................................................................11
Reference..................................................................................................................................12

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Assessment 3
Introduction
The report will discuss in detail about the city called Ho Chi Minh which is also known as
Saigon which is its former name. The city is the biggest city in Vietnam in terms of
population. The city was also called as Prey Nokor which was way before to annexation by
the people of the country in the seventieth century. The city as mentioned is the most
populated metropolitan area in the country (Brickell, 2012). The population is growing every
year and as per the statistics, it is expected to grow to thirteen million by the year 2025. The
population is obviously expanding at a fast rate than the earlier forecast. The report will
discuss in detail about the impact of tourism in the country and its dependence on the
economic condition of the country. (Hayward and Tran, 2014).
Provide analysis of tourist visitation Ho Chi Minh city in Vietnam
The analysis of the tourist visitation in Ho Chi Minh City has been facing the different issues,
and opportunities. Here, the city has:
a. Strengths: The location of the beauty ad the dynamics helps in complete attractions of
the landscapes. With this, there is a mid-climate with the different seasons which
attract the travellers to the city. Apart from this, there are different relics which are
mainly due to the long history of liberation and the construction where there is a
diversified eco-tourism of the different canals. There are different methods for the
transport which includes the diversity of cuisine in the city that helps in balancing
with hospitality, friendliness for the localised people.
b. Weakness: The issues are related to the pollution and the noises where there is a
major restriction on the services related to the undifferentiated products with volatility
in the quality. The standards are based on coordination with processing the

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dependency mainly on the voluntary labour with poor foreign language skills. The
flexibility of the prices and the uneven quality has been a major issue for the place.
c. The opportunities are depending upon working over the expansions with the direct
routes that are set to Tan Son Nat Airport where the recommendations are for the
tourism committee.
d. Threats: The issues are related to the expansion of the neighbours of Bangkok with
the change in the demands from the customers and the proper catch up tendency of
the products and the services.
Inbound tourism
The overall number of global tourist in Vietnam has risen a lot since 2010 and the growth can
be seen between the time period of 2010 and 2014. It is also supported by the rise in the level
of flights based on important routes were launching the new ways and the execution of
tourism stimulation programs (Hayward and Tran, 2014).
Countries like China are still being the leading tourist inbound nation which has the highest
number of inbound tourist as recorded in the year 2014. The overall volume of tourist from
places like China is rising since 2013. But the early development of the complete inbound

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tourists from China has relatively reduced. This can be the part of the ongoing dispute based
on territories specifically over East Sea between China and Vietnam.
Explain what makes the destination attractive to tourists.
The influence of technology includes the changes in the operations of distribution channels
with mobile technology, “mobility” paradigm that has been designed for the personalised to
individual paradigm with multiplicity. The expectations are based on communication and
access with co-creation that includes the enabling of technology and its enhancement. The
technology and the travel planning include the deals like trip details for hotel booking from
Airbnb, booking the cars or flights, according to the destination. (Khuong and Nguyen,
2017).
The social media and the tourism helps in increasing the interest with reliance on the story
telling and allowing the firms to customised information. The virtual reality like the pre-
testing of the products of 360-degree hotel room view, focusing on the security concerns are
effectively based on matching with the governing sustainable tourism. The governance comes
with hierarchies, markets, network and the communities, where the framework includes the

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connectivity to the system thinking where the policies are made and set with interconnections
between the sub government and attentive publics or pressure groups. The planning and
decision making is important for the sustainable management which helps in shaping the
processes with collaborative approach. The policy making and the participatory tourism
planning, corporate community stakeholders need to work with the engagement of plans with
broader urban and the regional planning that has been set with effective requirements which
matches to collect, act on evidences with perspectives from the different affected
stakeholders who are involved in the decision-making process.
Identify and analyse issues related to tourism and destination development at Ho Chi
Minh city in Vietnam
The Ho Chi Minh City has suffered from the different uncomplimentary opinions which is
based on certain discontent consumers which is due to the internal and the other external
difficulties related to the pollution, flexibility in the quality or the prices. It also includes the
issues related to the public inconveniences like beggars and the rip-off. There has been
employee unprofessionalism with different criticism for the services delivered. The people
also look for the well-served best quality of guides with foot, hotels and the transport so that
there is a strategic approach which combines with the improvement in the products and the
segmentation issues of the travellers. With the development, there are week institutional
practices in Ho Chi Minh city with lower financial capacity and inadequate information
related to the environmental protection and conservation. The demands of tourism are also
changing with the needs of the customer. Hence, it is important to understand that the people
are travelling with residence and work. The tourism demands need to be calculated by
evaluating the different number of the tourist visits in a year. It is important that the valuation
is based on focusing over the different facilities like the accommodation, transportation,
quality of service and environment. The effective or the actual demands needs to be settled

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with fastest growing economy that includes how the employment is not only benefited from
the tourism industry but also helps in employing more people like the construction, transport
and catering needs. The issues are related to Ho Chi Minh city rules and regulations which
also have a major impact on the travel and tourism industry. There is a number of factors that
impact the travel as well as tourism sector discussed in detail below: -
1. Technology: advancement of the technology can biggest impact the tourism industry
and in the current time, the technology has improved which shows the growth of the
travel and tourism sector. The tourism industry has always been utilised widely with
new technology challenges in Ho Chi Minh City (Khuong and Nguyen, 2017).
2. Destination: there are other elements which are destination-based options which can
impact the sector. There is a number of historical places that are common for tourist
destinations so that people can visit to Ho Chi Minh City. There are many places that
are in high demand within the tourist sector. But, one can able be classified as a
tourist destination as per the age group. To help here, families with children will
select a place that provides entertainment for children, therefore the requirement of
the children may get the overall driving force for the sake of decision of many
destinations in Ho Chi Minh City (Khuong and Quyen, 2016). On the contrary, tourist
that are from the time of retirement, have so many selections based on destination and
they are also based on the needs. While categorizing the visitors by the group can
assist decide the need of every tourist. There is a section that consist, business
consumers, travellers who are independent, tourists to Ho Chi Minh City, who take
package holidays and they will look for someplace which is quiet and have natural
beauty. Moreover, the regulations also influence the tourism sector.
3. Lacking skilled labour: according to Asian-tourism work, there is a number of
professionals operating in the tourism industry that is insufficient of many skilled

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labours. It can be comfortable to part of the tourism sector, the long-term success
which relies on the satisfaction of customer along with tourist place in Ho Chi Minh
City. (Lai and Vinh, 2013).
4. Lacking participation of the domestic communities: domestic or local communities
and the associated leader are only sometimes part of the process of activities as well
as resources to grow tourism process, which impacts the access towards sustainable
tourism growth projects as well as in the procedure of the formulating the policies
(Lai and Vinh, 2013).
5. Poor infrastructure: infrastructure plays an important role in the growth of the tourism
sector of the country. The poor public infrastructure of the country is a major hurdle
to completely growing tourism in domestic peripheral in Ho Chi Minh City. The road
structure existing with the country is completely plagued with serious issues,
consisting traffic and effective pathways that exist between important towns and
unsafe drive in Ho Chi Minh City. This can comfortably impact the image of the
tourism of the nations and have an experience which is negative by nature. As per the
research, poor infrastructure like the poor network of transportation and facilities in
the nations are hurdles to travel by many global tourists (Lai and Vinh, 2013).
Identify and analyse negative and positive impacts of tourism activity on the host
community at Ho Chi Minh city in Vietnam
Positive impacts
The positive effect of tourism in Ho Chi Minh City is the economic benefit it brings to the
local and the regional area. The tourism helps in developing and open the community to
encroach by offshore with providing services to affluent the tourists with funnelling the big
profits away from the locals. The concept of ecotourism is a part of the much educational
entertainments for many people called as eco-visitors who ask for the experience that is rich

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with the natural form of the resource of the country and also get better clarity of the culture of
Ho Chi Minh City. The culture is considered important consumable of tourism with high
profitability for the community. It brings a new stream of income to the community with
inhibiting the individuals from performing the traditional tasks and then making families
dependent on the cash income from tourism for Ho Chi Minh City. A positive attitude and
high capability which confronts issues are needed for the managerial board for Ho Chi Minh
City. (Lema and Agrusa, 2013). At the time of determining and finding the factors which is
way behind the impact of the demand for the tourism in a specific place, the most important
thing is to gain an idea to gain clarity the kind of tourism demand of the specific thesis to
evaluate. The hotel image has a positive impact on the guest satisfaction which includes the
meting of expectations and then focusing on sustaining a positive impact and maintaining the
customer loyalty. The factors also affect the customer mind with traveller market setting with
hotel brand loyalty that is important for the loyal customers who are able to maintain a high
score rating. The satisfaction of the guest also involves the emotional sense and the well-
being where the receiving of the desire and the expectation is from the product attractiveness
and its services. The uniqueness of the city has a positive impact on the trust of customer in
e-commerce with the degree of influence and highest. A major point is the self-connection of
the city which affects the revisiting frequency of foreign tourism to be increasing day-by-day.
Considering the unique, the city government needs to focus on the creating of unique
advantages wherein the different factors tend to grab the attention of the people.
Negative impacts
There are many issues based on the overall awareness of the people of the country and the
associated ecotourist education for many people in authority. Construction when done
unconsciously and exploitation in the mass of many existing natural resources can be seen
many cultural or environmental harms Ho Chi Minh City. Develop a sustainable tourism

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sector in any nation is difficult and expensive. Moreover, educating people operating in the
sector, domestic people, as well as ecotourism, are improper, which further addressed in
many irresponsible ecotourist operations and which is not very effective restoring the hard
work. The growth of ecotourism places has been provided with more priorities. The political
effects bring the extreme difference of the wealth and the lifestyle between the locals and the
tourists in some areas which leads to resentment. The policies related to ecotourism have, but,
showing inconsistent, which have shown outcome in ineffective management as well as
ineffective management and companies of ecotourism operations in nature reserves (Lema
and Agrusa, 2013). Training at the professional level cannot be accessed by many domestic
people and for staff from ecotourist so the starting outcome is very efficient in financial
spaces and in the education sector. The motive of the report is to understand which are the
important elements that attract international tourists of Ho Chi Minh City. The study
evaluates different factors which attract international tourists that have been addressed and
then decide the level as well as the impact of general significance to revisit the level of
tourist. The quality control devices need to work in place to maintain the higher level of
quality of food which is provided as well as the safety issues. They are mainly important for
handling and maintaining the higher level of overall satisfaction. It includes the postulates
with better services for the customers for determining how well-prepared city is for the
tourists. After the analysis of data or information gathered from consumers, some of the
outcomes found where distinct features of eth city can make some positive effect of the trust
of the consumer in e-commerce with important degree level of impact (Ringer, 2012).
Identify and discuss four policy implications to achieve sustainable tourism outcomes
for the Ho Chi Minh city in Vietnam
Vietnam is a growing or developing nations, the issues are specifically challenging shown by
the factors discussed below:

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1. Weekly institutionalized operations: the development of tourism in the country is
main drive by the small and medium organizations, which has weak structure and
operation at the organizational level. In addition, these companies have the low
financial capacity and wrong information associated with environmental safety as
well as conservation. There is a wrong set of organization with a range of needs and
related impacts on the industry (Moon, 2012). The country also lacks the basic kind of
standards in hygiene that further can harm the growth of tourism. Similarly,
management of solid waste and sewage-based infrastructure operations of tourism-
based business have formed serious issues among the people.
2. The demand for tourism: as discussed previously, the ever-changing requirements of
customer's impact factors is based on how and what is delivered by suppliers. Thus, to
gain clarity on the factors that impact the international tourists and their selection of
destination, it is crucial to gain clarity a find the requirement of tourism. The concept
of tourism can be defined as a total number of people who are travelling or need to
travel to far places from their own current place of work and people residing there
(Trinh et al., 2014). This is why the tourism industry demand can be measured by
testing the number of tourism each year. Never the less, it is crucial to understand to
what level of people want or looking to travel to a specific destination and that can
show the amount of demand of tourism in the places (Ngoc and Trinh, 2015).
3. The research has also shown or explained that tourist places of Ho Chi Minh City
attract and facilities is same to Hong Kong City as well as Bangkok as they have
specific services like transportation, environment as well as overall quality of work.