Marketing Analysis and Recommendations for the Hobbs Brand

This report provides a comprehensive marketing analysis of the Hobbs brand, a women's clothing retailer. It begins with an introduction to marketing and its significance for the brand, emphasizing its role in shaping a favorable image, protecting the brand, and promoting environmental sustainability. The report then delves into environmental analyses, including PESTEL and Porter's Five Forces, to assess the brand's political, environmental, social, technological, economic, and legal factors, as well as competitive dynamics. Furthermore, the report includes a SWOT analysis to identify the brand's strengths, weaknesses, opportunities, and threats. Finally, it offers strategic recommendations for the brand, such as investing in customer loyalty, socializing a global marketing plan, and developing a collaborative approach to enhance its market position and customer base. The report concludes by summarizing the key findings and emphasizing the importance of marketing in brand development and customer engagement.

RUNNING HEAD: Marketing Principles
1
Marketing Principles

Marketing Principles 2
Table of Contents
Introduction......................................................................................................................................3
Significance of marketing for Brand...............................................................................................3
Shaping a favorable picture..........................................................................................................3
Protection.....................................................................................................................................4
Environment management and Sustainability..............................................................................4
PESTEL analysis.............................................................................................................................4
Political........................................................................................................................................4
Environmental..............................................................................................................................4
Social............................................................................................................................................4
Technological...............................................................................................................................5
Economic.....................................................................................................................................5
Legal.............................................................................................................................................5
Porter’s Five Forces of the Brand....................................................................................................5
Competitive Rivalry.....................................................................................................................5
Power of Suppliers.......................................................................................................................6
Power of Buyers...........................................................................................................................6
Threat of entry..............................................................................................................................6
Recommendations for the Brand.....................................................................................................7
Invest in Customer Loyalty..........................................................................................................7
Socialize a global marketing plan................................................................................................8
Develop collaborative approach...................................................................................................8
Conclusion.......................................................................................................................................8
References........................................................................................................................................8

Marketing Principles 3
Introduction
Marketing refers to the actions of an organization connected with the purchasing and selling a
items or service which includes marketing, promoting, and delivering products to individual.
Hobbs, a women’s clothing, footwear, and accessories retailer situated in London. It was
established in Hampstead in 1981 and started as a shoe retailer. This report explains the role of
marketing within the context of the organization. The report explains the significance of
marketing which play an important role in making the brand more known among the customers.
It also describes the importance of marketing in brand from the viewpoint of societal concepts.
The report also analyzes the various elements of the Hobbs such as PESTLE, Porter’s Five
Forces, and SWOT analysis of brand. Lastly, the report also recommends for the brand in order
to provide the various strategies by which organization can enhance their productivity and also
customer base. The main purpose of the report is to analysis the environmental analysis of the
Hobbs.
Significance of marketing for Brand
Hobbs now has stores over the UK and concession stores in the United States. According to Kim
and Ko (2012), the brand is surely understood and connected with the clothing cost in the mid-
reach out for a client base that is to an great extent moderately aged and more established. The
social promoting tools is necessary for organization to concentrate on the various practices and
marketing strategies that is adopted by company in order to enhance their customer base and
make good relationships with their buyers. Due to the challenging business circumstances
presently prevailing in the UK and worldwide, the social marketing play an important role in
promoting the brand among the customers globally. There are various reasons which show the
significance of marketing for Hobbs from the perspective of the societal marketing concept is
explained as follows (Huang and Sarigöllü, 2014):
Shaping a favorable picture: According to Dahlén et al. (2010), brand includes various
components of organization such as goodwill, profitability, and consider employee’s engagement
with the aim to make their promoting strategies more creative and innovative. The marketing of
branding enables the organization to clearly understand the customer requirements and needs and
create a positive image in the customer mind towards the brand.

Marketing Principles 4
Protection: Marketing allows the organization to set and maintain brand rules that will build
up a goodwill and acknowledgment among company buyers. Marketing of Hobbs protects the
organization from competitors who want the achievements of this business.
Environment Management and Sustainability: Marketing also provides sustainability
for the brand to operate in an environmentally conscious manner (Lee and Kotler, 2011). Hobbs
focuses on making positive, clear, and sustainable effects on the more extensive group by
following environmentally dependable strategies.
PESTEL analysis
According to Yüksel (2012), PESTEL examination is a technique which is utilized by advertisers
to look at and screen the full scale ecological components that have an influence on an
organization. The PESTEL analysis of Hobbs for the UK operation is explained as follows:
Political: The most ordinary political components that influence any organizations are the
financial regulations of a nation. Each country and their legal policies do not have the similar
perspective on the organizations. Hobbs has beaten this problem by constraining its inventory
network operations to its nations of origin and local countries. In the United Kingdom where
political turmoil is normal, organizations are constantly under a risk.
Environmental: Hobbs has also put resources into maintainability. Its parent association has
pledged to make its stores 100 percent eco-effective by 2020. As a part of this course of action,
Hobbs stores will expend less vitality and water when contrasted with the conventional stores.
These stores will be furnished with vitality creation and better reusing attributes. Hobbs is also
dedicated to the committed to the disposal of an extensive variety of risky waste from its supply
chain framework.
Social: Social factors are considered to be the most important element which has an impact on
every organization in terms of lifestyle, buying behavior, attitudes, and income level. A large
number of organizations are putting resources into social duty which is not just to get the
customer concentrate however because of putting resources into society is continually a
commendable activity. By remembering this aspect, Hobbs looks into new markets and societies
before releasing any new items or putting resources into new markets. Social factors influence

Marketing Principles 5
individual purchase decision. Thus, Hobbs does its examination and makes items that rhyme
with the local culture.
Technological: Innovation is modifying things globally influencing them to happen at a
speedier rate whether it is correspondence, transport, or different parts of everyday business.
From assembling to promoting and store network, there is scarcely an organization that has
constant uninfluenced by innovations. Hobbs has been mindful of using the power of innovation
to its benefit. It has also empowered Hobbs to react to customer requirement speedier and also
organize its production network and coordination’s exercises better.
Economic: The level of monetary activities in any nation or market also largely affects how the
association will do there. Hobbs has extraordinary strategies and that is of sensible valuing.
Despite the fact that, an expansion in labor or generation cost or that of raw material can also
prompt expanded budgetary burden for organizations in the UK.
Legal: Hobbs adheres to all enactment identifying with employment rights and equal
opportunities, with specific reference to non-segregation on the premise of ethnic origin,
religion, sex, age, and disability. Hobbs is that company which manages the biggest level of
integrity to representatives, customers and all others with whom organization cooperates.
Porter’s Five Forces of the Brand
Porter’ Five Forces model is a method for examining the competition of a business. This model
identifies the competitive intensity and the engaging quality of an organization as in terms of its
profitability. The Porter’s Five Forces model analysis of Hobbs for their UK operation is as
follows:
Competitive Rivalry: According to O'Cass and Weerawardena (2010), this force is the most
imperative component in determining how competitive and productive an organization is. Zara is
being the most reasonable and fashionable brand in women clothing which results in making the
supply chain of the brand more responsive. Hobbs reaction to the regularly modifies fashion
requirements and offer new clothing line in every two weeks.

Marketing Principles 6
Power of Suppliers: In days of globalization, as the market continues growing more liberal,
the supplier's control is powerless by low wage limits. The dealing energy of providers of Hobbs
is extremely solid since the cost to change to another supplier is high and the brand has a
tendency to build up a steady association with one provider who has to learn on norms of
wellbeing and quality (Hollensen, 2015).
Power of Buyers: Hobbs spends around 0.3 percent of its financial plan on promoting. The
customer of clothing and accessories brand is very unpredictable. In any case, by taking into
consideration the buildup of the quality and costs accessible at Hobbs, the reliable consumers
remain in the procession for fashion frenzy.
Threat of new entrants: A customer is always finding the real products with the growing
technology, enhancing online business activities and financial system. By considering all these
factors, Hobbs tends to focus on the following elements by giving sensible costs with high
quality in their products to their customers. As good quality products are delivered to customer,
Hobbs earned that goodwill which enables them to make their brand superior in market and give
tough competition for a new entrant to enter in the similar industry.
The threat of substitutes: Owler can compete with Hobbs in terms of high-quality and
affordable price. Moreover, it invests a huge amount in its marketing activities and gives
preference to financial objectives also. It supplies responsive chain is not as powerful and
effective at Inditex.
On the other side, SWOT analysis is undertaken by the company to determine the brand
strength, weakness, as well as brand external opportunities and threats (Hollensen, 2015). The
SWOT analysis of Hobbs for their operation in the UK is explained as follows:
Strength:
 Hobbs is considered to be one of the
biggest retailers in women clothing in
the United Kingdom.
 Hobbs have a well-known brand name
globally
Weakness:
 Restricted marketing and promoting as
distinguished with some other brands
 Large competition for Hobbs refers
finite market share and high brand

Marketing Principles 7
 Hobbs inventory chain administration
is low cost as well as most of their
procedures like operations, production
is on the whole vertically incorporated
 Powerful online presence through
company owns website and other e-
commerce frameworks makes Hobbs a
mainstream brand name.
exchanging
Opportunities:
 There are more worldwide markets
which Hobbs can consider
 Hobbs can also expand their products
or services on those areas where they
have not reached
 Accessible marketing an organization
is gaining significance which can be
monitor by Hobbs
Threats:
 The high-end fashion merchandisers
can be a big danger to Hobbs
 Financial recession can also be a risk
to their target segment
 There is a huge number of customer
switching taking place
Recommendations for the Brand
According to Thompson and McLarney (2017), in the fast of fast-moving business, organization
need to return to adopting thought process of a little company, and giving the customers with a
customized benefit that holds them returning, and also imparting that great experience to their
systems. There are three recommendations for the brand which organization can adopt in order to
enhance their customer trust:
Invest in Customer Loyalty: The marketers should create different marketing paths for
customers by creating new experiences and involvement with the customers. Hobbs can also
expand their business by including the categories of men's and kids so that more customers will
be attracted towards their brand.
Socialize a global marketing plan: Hobbs will have to set up key connections, inquired
about nearby markets, and characterized worldwide promoting plans which organization think to

Marketing Principles 8
accommodate local needs where required (Dens and De Pelsmacker, 2010). The organization
will socialize these plans with your global groups as quickly, look for their criticism and ensure
that there are no legitimate issues to keep your plans from working in specific markets.
Develop collaborative approach: According to Leekha Chhabra and Sharma (2014), for a
worldwide model to work, Hobbs teamwork groups need to build up a comprehension of local
markets and set up a close connection with UK markets promoting teams. In order to enhance
their brand in the market, Hobbs can create community get together, online networking
competition or fortune chase based battle may resound well with a few markets.
Conclusion
From this report, it has been concluded that marketing has a significant part in the creation of
brand in order to understand customer requirements properly. The report has been concluded that
Hobbs can adopt various creative marketing strategies in order to enhance their customer base
and increase their market share in the industry. The report also concluded that Hobbs can expand
their business activities in other country also by offering creative and innovative product to their
customers. Lastly, organization also use modern approach of marketing strategies which help
them to build customer loyalty towards their product.
References
Dahlén, M., Lange, F. and Smith, T., 2010. Marketing communications: A brand narrative
approach. John Wiley & Sons.

Marketing Principles 9
Dens, N. and De Pelsmacker, P., 2010. Consumer response to different advertising appeals for
new products: The moderating influence of branding strategy and product category
involvement. Journal of Brand Management, 18(1), pp.50-65.
Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education.
Huang, R. and Sarigöllü, E., 2014. How brand awareness relates to the market outcome, brand
equity, and the marketing mix. In Fashion Branding and Consumer Behaviors (pp. 113-132).
Springer New York.
Kim, A.J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An
empirical study of a luxury fashion brand. Journal of Business Research, 65(10), pp.1480-1486.
Lee, N.R. and Kotler, P., 2011. Social marketing: Influencing behaviors for good. Sage.
Leekha Chhabra, N. and Sharma, S., 2014. Employer branding: strategy for improving employer
attractiveness. International Journal of Organizational Analysis, 22(1), pp.48-60.
O'Cass, A. and Weerawardena, J., 2010. The effects of perceived industry competitive intensity
and marketing-related capabilities: Drivers of superior brand performance. Industrial Marketing
Management, 39(4), pp.571-581.
Thompson, J. and McLarney, C., 2017. What Effects will the Strategy Changes Undertaken by
Next Plc Have on themselves and their Competition in the UK Clothing Retail Market?. Journal
of Commerce and Management Thought, 8(2), p.234.
Yüksel, İ., 2012. Developing a multi-criteria decision-making model for PESTEL analysis.
International Journal of Business and Management, 7(24), p.52.