Analysis of Culture's Impact on Business and Individualism - Report

This report delves into the significant role of culture in both business operations and individual behavior, drawing upon Hofstede's cultural dimensions as a framework. It critically evaluates the suggestions presented in an article, agreeing with the impact of culture in a hierarchical business environment and the differences between global and national business cultures. However, the report disagrees with the notion that changes in social media directly alter culture. Additionally, it supports the idea that individual and collectivist cultures influence team performance. The report suggests fostering a positive work culture by boosting employee morale, recruiting a diverse workforce, and providing training sessions. It also highlights the importance of flexible policies and volunteering opportunities to enhance employee skills and productivity, ultimately improving business success. The report concludes that a positive company culture is essential for maintaining a harmonious environment and achieving organizational goals.

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Table of Contents
INTRODUCTION...........................................................................................................................1
1. Evaluating the suggestion made in an article..........................................................................1
2. Justification on the statement made in article.........................................................................2
3. Suggestions.............................................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Culture plays an effective role in every business and in an individualism as well. The
report main aim is to understand the importance of culture and it is based upon an article of
Hofstede's and through this, report will critically evaluate the suggestion that is made by an
article and then justifies the statement on which I am agreed and disagreed. Further the report
also provides the suggestion apart from the article.
1. Evaluating the suggestion made in an article
From the article, it has been cleared that culture plays an effective role in working area as
well as in individualism. From the article it has been critically evaluated that Hofstede's provides
four dimension of culture and among all, Femininity and masculinity suggested that both man
and woman should be treated equally. As per the suggestion, the company need to employ
diverse workforce so that they all come up with their new ideas and that will help to lead a
business at further level of success (Cateora, Gilly, Graham 2011). Apart from this, having a
diverse workforce will help a business entity to deal with variety of customers and an
organization needs to promote the equality in order to maintain the peaceful environment.
Beside this, from an article it has been further evaluated that uncertainty avoidance refers
to how the members of a society will respond to uncertainty and at time a better culture of the
company or a country will tend to avoid risk taking and if the company will follow uncertainty
avoidance type of culture then this will help to make sure that the employees do not deviated
from the accepted standards. Apart from this, as per the article of Hofstede's, the long and short
term of orientation, the management of the organization needs to provide training sessions to
their employees (Hofstede, 2010).
Moreover, the author also suggested that the culture of one company is totally different
from another and because of their own values and cultures. The article also make suggestion that
the organization did not have the same values which an individual posses because values are
selected by the leadership in order to make sure that every employee of an organization should
understand the ethical behavior of an organization, its social responsibilities. While on the other
side, change in the communication (social media and social sharing) will also change the nature
of a culture and then it creates direct impact upon individual and an organization (Minkov,
2018). Thus, the national culture is further an important key aspect in marketing for a firm and it
also assists to understand the consumer behavior as well.
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2. Justification on the statement made in article
From the article, I am totally agreed with a statement of culture with a high power
distance tends to be more hierarchical because as per the example, United States business
environment also adopted different forms of management in order to lead a business art further
level of success and that is why they also adopt participative management so that they place
supervisors and subordinate in equal terms. On the other side, it is critically evaluated and I am
agreed from the statement that the culture of an employees working in global business is
different from national culture of one country because Hofstede's states that business develops
their own values and culture. It is possible when the business have diverse workforce so that it
will help to generate more ideas and provide valid solutions that further help to lead a business
towards success.
In addition to this, I am not agreed with the statement of change in communication will
also change the nature of culture and then it creates impact upon individual and an organization.
This is not possible because changing in social media affect culture but it never changes, as it has
been also evaluated from the article that business have their own values and this also reflect the
national culture as well. As their values are not same as individual's values and in that situation,
the person has to change their views and adjust in the working environment of the company
(Hofstede, 2015). Further, I am also agreed with the statement of individual culture places a high
value on individual achievement and collectivist culture helps to attain collective goals. This is
so because working in a team will helps to accomplish goals faster as compared to individualist
and it is also beneficial for a firm as well.
3. Suggestions
It is suggested that to maintain or improve the positive working culture in the company
has to boost the person morale because employee will naturally feel happier and enjoy their work
if the company have positive work culture. Beside this, the firm should also recruit the diverse
workforce and follow Handy's working culture i.e. Task culture in which the teams are basically
formed to address some specific problems (Gaganis and et.al., 2019). It is also suggested that to
make the culture of the company fit for the employees, the managers should provide training
session so that it will help them to make themselves comfort in the working environment.
In addition to this, culture can also be improved when the employees have high morale
and best productivity and to raise this, the managers of the firm should also provide volunteering
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that helps every employee to reveal the skills that they posses. Further, it is also suggested that as
the company's success is depend upon the performance of an employee and if the culture of the
company is positive then it provides them a better chance to work accordingly. For this reason,
the firm should also make the policies that also helps employees to work with flexibility and if
the company have diverse workforce then it will help to deal with variety of customers in easy
way.
CONCLUSION
By summing up above report it has been concluded that culture plays an effective role in
every business and through the article of Hofstede's culture dimension, it has been cleared that it
creates impact upon both individual and an organization. From the above study, it has been
concluded that if the culture of the company is positive then it helps to maintain peaceful
environment.
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REFERENCES
Books and Journals
Cateora, P. R., M. C. Gilly, and J. L. Graham (2011). International Marketing, 15th edition. New
York, NY: McGrawHill/Irwin.
Gaganis, C. and et.al., 2019. National culture and risk-taking: Evidence from the insurance
industry. Journal of Business Research. 97. pp.104-116.
Hofstede, G., 2010. Greet hofstefe. National Cultural Dimensions.
Hofstede, G., 2015. Geert Hofstede cultural dimensions.
Minkov, M., 2018. A revision of Hofstede’s model of national culture: old evidence and new
data from 56 countries. Cross Cultural & Strategic Management.25(2). pp.231-256.
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