This report provides a comprehensive marketing plan for Holden Cars Limited, an Australian automotive company, focusing on its strategic entry into the Chinese market. It begins with an executive summary and details the company's background, including its history and current operations. The report then delves into the internal environment through a SWOT analysis, highlighting strengths, weaknesses, opportunities, and threats. The external environment is examined using a PESTLE analysis, considering political, economic, social, technological, legal, and environmental factors influencing market entry. The report offers recommendations for Holden, including target market identification, new product/service descriptions, and a detailed marketing mix (product, price, place, and promotion) tailored for the Chinese market. The conclusion summarizes the key findings and strategies for Holden's successful expansion.