This report provides a comprehensive analysis of Holden Australia's social media practices, focusing on their use of Facebook, Instagram, and LinkedIn. The introduction highlights the importance of social media in today's market and its impact on business awareness and sales. The report identifies how Holden utilizes these channels for marketing, recruitment, and customer engagement, with detailed examples of their posts and audience interaction. It examines how Holden uses Facebook to market car models, Instagram for promotional activities, and LinkedIn for recruitment. The analysis includes data on customer engagement, such as likes, comments, and shares, and assesses the effectiveness of their strategies in building brand awareness and customer relationships. The report concludes with recommendations for additional social media channels and the use of viral marketing to further enhance Holden's marketing efforts. The report emphasizes the importance of understanding marketing theory to make effective business decisions in the competitive Australian market.