Business Communication Theories and Holiday Booking Barriers Analysis

This report explores the critical role of business communication within organizations, focusing on theories such as Tompkins and Cheney’s organizational theory, bureaucratic theory, and the acceptance theory of authority. It investigates the barriers preventing people from booking holidays abroad, particularly in the context of the COVID-19 pandemic, including concerns about safety, travel restrictions, and emotional factors. The report offers recommendations for travel agencies to overcome these challenges by building trust through transparent communication, ensuring adherence to safety protocols, and leveraging digital platforms to keep customers informed. Furthermore, it emphasizes the importance of collaboration with embassies to assist stranded tourists and the need for flexible booking policies to encourage future travel, ultimately aiming to restore confidence in the travel industry and increase holiday bookings. Desklib provides access to similar solved assignments and resources for students.

BUSINESS
COMMUNICATION
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Table of Contents
INTRODUCTION...........................................................................................................................3
Main body .......................................................................................................................................3
General theories of organizational communication.....................................................................3
Evaluation of barriers that preventing people from booking the holidays abroad. .....................4
Recommendation ........................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES ...............................................................................................................................7
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INTRODUCTION
Business communication refers to the process of exchanging the ideas or information within
internal and external environment of the organisation. it deliver assistance in increasing the brand
value in the domestic as well as international marketplace (Chemli, Toanoglou, and Valeri,
2022). Business communication is important in the process of decision making. The present
report will examine the general theories of organizational communication that includes
Tompkins and Cheney’s organizational theory, Bureaucratic theory and Acceptance theory of
Authority. Furthermore report will highlight barriers in booking holiday and strategies that travel
agency can implement for increasing the brand value and the holiday booking.
Main body
General theories of organizational communication
Tompkins and Cheney’s organizational theory: it is one of the best organizational theory
which refers to the capability of the individual person to mange and contribute the efforts in
order to accomplish the goal of the organisation in effective as well as efficient manner.
According to theory for the proper management and communication it is important to bring
interaction or communication among the people. with the assistance of that the manger or the
employees or the association is able to contribute or work toward their job role and responsibility
in an appropriate manner (Ertekin, and et.al2018) . for encouraging the employees or workers of
the association it is important to empower the individual person.
Bureaucratic theory: this theory refers to the process of delivering the information to the people
in order to acknowledge them with function and operation of the company by following the
adequate organizational structure. As per the theory the organisation structure or the hierarchy
take essential decision for the welfare and betterment of the institution. Due to that the
organisation is able to enhance the skills and knowledge of the individual person. Basically the
responsible person of the association for certain rules and regulation in order to bring the
standard and quality of work within the company by interacting with working people. For the
betterment of the organisation the manger of the company bifurcate the task to the people as per
their capability, skills and knowledge.
Acceptance theory of Authority: this theory indicate the acceptances of the decision or the
plans of action which is taken by the authority of the organization. In the utilization of the
theory the individual person working in the organization agree with the point of views manger.
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Due to that the manger or the employees are able to avoid the conflicts and bring the positivity
within the culture of the company (Heo, and Lee, 2018). In order to deal with the certain
situation the employees of the organization follow the guidances deliver by the manger of the
organization. Due to that the manager of the organization increase the efficiency of the
employees for performing the task in effective as well as efficient manner. Along with that the
workers bring the better experiences to the consumer. For the acceptance the manger of the
company deliver some sort of rewards and offers to the consumer.
Evaluation of barriers that preventing people from booking the holidays abroad.
In the current period of time the travel agency are facing issues of decreasing the scale of holiday
booking as people are avoiding it to visit in other countries. due to covid 19 the people are not
booking their abroad holiday as in the situation of the pandemic the government impose lock
down in which the people are not allow moving from one place to another or come out from their
homes or residence. Along with that as per the norms for the precaution it is important to
maintain the social distancing and people are conscious about interaction with the effected
people. basically they are having the issues of lack of distancing with the infected people. For
operating the business in domestic as well as international marketplace it is essential to deliver
the well mannered and adequate services to the consumer. As the covid 19 is spreading rapidly
so the people are becoming conscious, and they are in doubt that the staff members of the
organization are vaccinated or not (Naidoo, and Dulek, 2022) . In order to that many consumer
make sure that the employees are physically fit are not feeling sick while offering the services to
the consumer. Another reason for neglecting the booking is that some people are having
emotional issues that includes phobia of flaying or fear of travelling from one place to another.
Along with that the people have the lack of information about the government policies and
procedure at the time of covid 19. along with that the people are not much aware about the
precautions or the essential element for travelling at the time of covid 19 which include dose of
vaccine, vaccination certificate, PPE kit and PCR etc. beside this it is important for the passenger
to show pre departure or arrival covid tests. apart from that the people are not much aware about
the protocol of the nation as different country has different rules and regulation. During the
pandemic time the organization decrease the capability of presager to travel at one time that also
increase the prices of services or the changes are also increased the pandemic time which Also
affects the organization. The people started focusing on the necessary travelling or for utilized
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the travelling or booking for the purpose of business only and avoiding the travelling for the
purpose of exploring and experience the beauty as well as culture of different nation (Rahman,
and et.al 2021.) .
Recommendation
In the current period of time when the sales and the values of holiday booking is decreasing it is
important to form the plans of action in effective as well as efficient manner. Along with that the
organization or the industry has the opportunity to consider the essential element for the success
of the business enterprises and deal with the various barriers or forthcoming challenges. In
context to that the organization should build the better relationship with the embassy of different
countries for taking out the stuck visitors or tourist in the country and deliver proper information
regarding the embassy.
Along with that it is important for the organization to make sure that the airlines Is following all
the rules and regulation in the aeroplanes that also include social distancing and make sure that
the organization do not allow the infected people to travel one place to another which also
decrease the fear of getting infected in the minds of customers or travellers (Škare, Soriano, and
Porada-Rochoń, 2021). Along with that the organization should allow the 50% of passengers to
travel at one time in order to maintain social distancing and avoiding the crowed at airport or in
aeroplane. For decreasing the fear of travelling the organization should encourage the consumer
by offering various facilities to the consumer that divert their minds in adequate manner.
Along with that the organization need to make sure that they are providing proper securities to
the consumer for their welfare. Before the booking it is important for the organization to
acknowledge the customers about the rules and regulation of visiting country. For that the
organization has opportunity to utilize the digital platform and keep the potentials customers up
to date with policy and programme of leading companies. Along with that the for the safety of
the consumer the organization should provide shield, mask, PPE kit, gloves etc. that motivate the
travels to travel one place to another.
Along with that the company provide the data regarding the effected people or the current status
of covid cases in the particular country. Apart from that the organization provide the facilities of
encouraging the information which is related to the travelling requirement. The organization do
not allow covid patient to travel to another country in order to deliver safety to the customers as
well as workers (Walter,and Meluch 2019). For the further information regarding the rules and
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regulation the organization promote the business on television, radio, newspaper and on social
media etc. and the content will include the information regarding the protocol and legal system
which is associated with the travelling. For the welfare and Good health of the visitor the
organizations sanitized and clean the area on the regular basis.
CONCLUSION
From the above report it will be concluded that in operating the business in effective manner it
is important to bring the communication in the organization for delivering the information to the
people in appropriate manner. The presented report mentioned the barrier due to which the
organization is not able to increase the holiday booking. The report highlighted that the covid 19
is the major issue due to which the people are avoiding travelling and didn't booking the
holidays in context to that the organisation can take major precaution for the growth of the
sector. The different plans of action motivate the people to experience the services.
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REFERENCES
Chemli, S., Toanoglou, M. and Valeri, M., 2022. The impact of Covid-19 media coverage on
tourist's awareness for future travelling. Current Issues in Tourism, 25(2), pp.179-186.
Ertekin, and et.al2018. THEORIES OF ORGANIZATIONAL COMMUNICATION. TURKISH
ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION, 8(2).
Heo, M. and Lee, K.J., 2018. Chatbot as a new business communication tool: The case of naver
talktalk. Business Communication Research and Practice, 1(1), pp.41-45.
Naidoo, J. and Dulek, R.E., 2022. Artificial intelligence in business communication: a
snapshot. International Journal of Business Communication, 59(1), pp.126-147.
Rahman, and et.al 2021. Effect of Covid-19 pandemic on tourist travel risk and management
perceptions. Plos one, 16(9), p.e0256486.
Škare, M., Soriano, D.R. and Porada-Rochoń, M., 2021. Impact of COVID-19 on the travel and
tourism industry. Technological Forecasting and Social Change, 163, p.120469.
Walter, H.L. and Meluch, A.L., 2019. Measurement in Organizational
Communication. Communication Research Measures III: A Sourcebook, pp.82-93.
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