Holiday Inn Brand Loyalty Research Report Analysis and Findings

This report investigates brand loyalty within the context of Holiday Inn, exploring various aspects of customer satisfaction and loyalty programs. The research covers areas such as the awareness of brand loyalty, the effectiveness of loyalty programs, and the impact of these factors on profitability and market share. The report examines the influence of customer loyalty programs, high-quality products, and services on brand loyalty. The research also touches upon the sustainability of brand loyalty in the market and how it is affected by different strategies. Data includes the use of charts and graphs that illustrate the findings, along with references to support the research. The report aims to provide insights into how Holiday Inn can enhance its brand loyalty and improve its market position.

RESEARCH PROJECT

Theme 1: Employees aware about terminology of
brand loyalty
Yes No
0
2
4
6
8
10
12
14
16
18
20
Frequency

Theme 2: Holiday Inn hotel have effective brand
loyalty within the market of UK
Yes
No

Theme 3: Holiday Inn hotel organise any kind of
loyalty program
Satisfied
Neutral
Dissatisfied
0 2 4 6 8 10 12 14 16 18
Frequency

Theme 3: Holiday Inn hotel organise any kind of
loyalty program
Satisfied
Neutral
Dissatisfied
0 2 4 6 8 10 12 14 16 18
Frequency

Theme 4:Brand loyalty helps to organisation in
increase profitability and market share
Strongly agree Agree Disagree Strongly disagree
0
2
4
6
8
10
12
14
16
Frequency

Theme 5: Effective brand loyalty helps organisation to
sustain within market for long time
Yes
No

Theme 6: Strategy mostly helps to organisation in
increase brand loyalty
Customer loyalty program
High quality of product and
services
Discounts
All of above

Theme 7: Customer loyalty program help to Holiday
Inn in increase brand loyalty
Yes No
0
2
4
6
8
10
12
14
16
18
20
Frequency

References
Yoshida, M. and James, J.D., 2010. Customer satisfaction with game
and service experiences: Antecedents and consequences. Journal
of sport management. 24(3). pp.338-361.
Cammarota, J. and Fine, M., 2010. Revolutionizing education: Youth
participatory action research in motion. Routledge.
Eid, M.I., 2011. Determinants of e-commerce customer satisfaction,
trust, and loyalty in Saudi Arabia. Journal of electronic commerce
research, 12(1), p.78.
Fiegen, M. A., 2010. Systematic review of research methods: the case
of business instruction. Reference Services Review. 38(3). pp.385–
397.