Managing a Successful Business Project: Holiday Inn Case Study Report

This report is a comprehensive analysis of a business project focused on the Holiday Inn hotel chain, examining the implementation of digital technology to enhance its operations and customer satisfaction. The report begins with an introduction outlining the aims and objectives of the project, emphasizing the importance of digitalization in today's dynamic business environment. It then delves into the project's objectives, research questions, and project management design, including risk management, scope definition, and communication strategies. The report includes a work breakdown structure and a Gantt chart to provide a timeline for project activities. The research methodology section details the use of primary data collection through questionnaires, along with an overview of the research philosophy and sample selection. The report also includes an analysis of the collected data. Finally, it presents recommendations for the project's success and concludes with a reflective report summarizing the key findings and insights.

Managing A Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Intents and objectives.............................................................................................................1
TASK 2............................................................................................................................................2
P2 Project management designing..............................................................................................2
TASK 3............................................................................................................................................3
P3) Work break down structure and Gantt chart to provide time frame work...........................3
TASK 4............................................................................................................................................5
P4 Research by implementing methodology...............................................................................5
TASK 5............................................................................................................................................7
P5. Valuation of project results...................................................................................................7
TASK 6..........................................................................................................................................13
P6) Recommendation and Suggestion for the project...............................................................13
TASK 7..........................................................................................................................................14
P7) Prepare a reflective report...................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
In a business process, its main aim is to analyse and achieve goals and objectives in a
manner which can lead to competitive advantage in the market place. To make firm attain
success and growth it is required to make effective plans and strategies. Innovative ideas with the
help of digitalisation can enable organisation to make their operation more effective and
moreover adopting latest technologies can help them to acquire large group of customers
(Baldvinsdottir, Mitchell and Nørreklit, 2010). In order to gain competitive advantage from the
rival companies, best way is to modify or develop the existing product so that it can attract
customers and can satisfy them in maximum manner. This report is about Holiday Inn Hotel
which offers and provide luxurious services to their prestigious clients. In this report, it is about
the aims and objectives of the business process and apart from that techniques which are utilised
to analyse and gather the information which are useful fro checking final results and outputs
achievement.
TASK 1
P1 Intents and objectives
In today's business era, it is becoming more dynamic in nature and thus it is highly
essential to adopt the latest technologies so that operations and other social tasks can be carried
out in smooth manner. This can also helps in gaining competitive advantage in the market place
and can set example for new business. Digitalisation is a process which can easy the business
tasks by providing them the cloud storage where they can store their confidential data and can
have the back up and high security as well. Apart from that digitalisation also helps to establish
the communication funnels in which vital data can be shared among the employees and
authorities so that aims and objectives can be achieved in effective manner (Ward, 2012). With
the adoption of latest technologies by Holiday Inn they can satisfy their customers in better
manner like smart keys for the room, smart bathrooms and many other which can help them to
built long lasting relationships.
Topic- Implementation of Digital technology – Holiday Inn Case Study
Background of Project
Expandation and development is the main purpose of an common business process.
Whenever there is an innovation of latest technology it is being adopted by the Industries in

market place so that they can achieve the competitive advantage. Services provide to the
customers can be enhanced with the help of digitalisation and thus that will help in improving the
surveys and feedbacks. Now-er days tasks are becoming more complex in nature and thus it is
required to keep the old records in order to make future decisions more effective.
Aim: Incrementing the utilisation of latest technology
Objective :
 To Measure the outcome of digital applications
 To understand the value of digitalization in Hotel Holiday Inn
 To evaluate the need of digital process in existing operations at Holiday Inn
Research Question
 Does digitalisation has affirmative result on institution
 How digital technology aids in attaining administration aims
 How existing process can be more impelling after applying digital technology
TASK 2
P2 Project management designing
It is a kind of approach which helps out with the interrelated concepts so that they can be
evaluated and according to that major set up can be done. This way it becomes simple and easy
to perform for the goals and objectives. There is need of performing various activities while
conducting research because it helps to maintain the balance and coordination between but that
can be only happen when the planning has been done in advance for the upcoming stages (Lukka
and Modell, 2010). Certain elements are identified which can be used as standard scale foe
whole examination process and they can be like cost, quality, scope, budget and many others.
Some of the elements which are utilised in describing the scale of operations with the help of
digitalisation and they are described below:
Research's Nature: The topic carries out the high value which is being used in investigation and
thus it can help organisation to enhance their growth and success graph. By applying the digital
methods within the code of conduct and various other policies, concern can be covered up with
the help of online options in the market place which can deliver customer support services.

Complexity occurs in the nature of project due to gathering of vital data in large amount which
can make digitalisation in positive manner.
Risk In Management: There will be conduction of various activities like gathering of vital data ,
selecting the appropriate source of data, interpretation and many others. Researcher conducting
the research needs to make suer that alternative selected should be appropriate in nature so that
chances of failure on situation can be minimised as it involves high risk of nature (Bodie, 2013).
Scope: It has wide scope and the reason behind this wide scope is that information is collected
from various resources and it also covers up the various other section like digitalisation and
others.
Time: While collecting the necessary information and vital data , sufficient time is required so
that every essential point can be discovered and noted down which can be used in decision
making process (Functions of Management Accounting . 2016). Interpretation of data
requires time so that it can be done in effective manner. Before presenting in front of user,
researcher needs to make sure that they have analysed and covered each and every essential
elements so that user can get all the information in one even way.
Communication: Effective exchange of ideas and thought is an element which is required to be
present in the conduction of a research within themselves. To makes sure that every element is
being covered and deeply explained it is highly required to establish effective communication
channel so that better outcomes can be obtained.
Quality Control: It is highly important for any researcher to present their research with the
qualitative information and appropriate as well. To improve the utility of the investigation it
needs to make sure that high quality work should be present.
Effective report can be presented by making sure that all the appropriate elements is
present which can fulfil the demands of customers. If all the resources are present then all the
examination will be appreciated (Otley and Emmanuel, 2013).
TASK 3
P3) Work break down structure and Gantt chart to provide time frame work
In order to achieve all the business goals and objectives in effective manner, time
management strategies plays a vital role in that. Work breakdown structures and Gantt chart are

helpful in achieving all the activities within specific time frame which are allotted to them in
order to get better outcomes.
Work Breakdown Structure:
It is interrelated with achieving all the business process and its tasks which can be
divided into equal ratios within desired time frame. This kind of approach is highly used by
every business operations so that they aims and objectives can be obtained within desired time
frame. This works in the favour of staff members as it helps in to reduce the work load and 8in
result they achieve their tasks allocated in effective manner. Industries which are large scale in
nature or other company who is working on complex project can use this kind of approach for
making their operations much ease in manner (Garrison and et. al., 2010). This methodologies is
being used by Holiday Inn to manage their complex works among all the staff members as per
their skills and knowledge so that it can be done within desired time.
Illustration 1: Work Breakdown
Structure
(Source: Work Breakdown Structure, 2016)
Gantt Chart:
This kind of approach is highly effective in completing all kind of
business operations. This can be said as highly important strategy of
management of time frames in order to achieve all the tasks and activities
within allocated time frame in effective manner (Cinquini and Tenucci,
2010). Gantt charts basically works on the principles of employee as it
provides various methodologies in business operations so that assigned
roles and responsibilities can be completed in efficient manner. Holiday Inn

hotel utilise this chart in order to complete its each and every operations
within time frame along with the leading position in market place by
attaining every business goal and objectives.
TASK 4
P4 Research by implementing methodology
If a company wants to conduct a research then it must apply various plans and strategies
so that it can bring various advantages to the industry. Investigation can be turned out into a
logical output with the help of methodologies. In result, authorities of the firm can take
judgement in effective manner so that working environment can be more comfortable. Two
methods are used to conduct the research and they are discussed below:
 Primary
 Secondary
In order to collect the data, both these methods can be utilised which can eventually helps out in
making the decision process more smooth so that it can be sustained for long tenure. Hotel
Holiday Inn is implying both the methodologies for gathering data and determining the parst of
digitalisation for making their performance level high (Luft and Shields, 2010).
Primary Data: When the company requires high accuracy, primary data is being used as this is
used for the first time. This data is being collected with the various tools and techniques like
interviews, questionnaire and observations and many more. This gives company to obtain
hundred percent correct information with same percentage of accuracy. This gives the maximum
satisfaction level to the researcher and his\her needs and wants (capens and Bromwich,

2010). Holiday inn authorities utilise this technique so that surveys which are conducted for the
feedbacks can go on in smooth flow. For making questionnaire, managers use this kind of
technique and also utilise 40 respondents within marketplace.
Research Philosophy: This kind of section plays a vital role gathering data and by the various
writer's point of view. Research Philosophy has two different parts and those are Interpretivism
and Positivism and for the current project Interpretivism approach is being used by the company.
Research Sample: In this section, the main focus is on selecting the best sample which can be
used to replicate from the genuine population and public.
QUESTIONNAIRE
In order to make business plans and strategies more effective, managers of Holiday Inn needs to
analyse the market and prepare questionnaire so that execution of plans can be obtained. This
research is executed by the 40 co-defendant from the latent markets. The researcher has utilised
random method of sampling while gathering the vital data.
Name:
Age:
E-mail:
Gender:
Question 1: Is digitalisation enables a business process to be sustainable?
a)Yes
b)May be
c). Don't know
Question 2: Is digitalisation is fruitful in terms of pre set objectives in Holiday Inn?
a). Agree
b). Disagree
c). Can't say
Question 3: Did you ever came across digitalisation in business process?
a). Strongly yes
b). Yes
c).May be
Question 4: Whether objectives can be attained of business process within time period?
a). Agree

b).Disagree
Question 5: Do You feel that Modification is required in operations of Holiday Inn ?
a). Yes
b). No
c). Can't say
Question 6: Is it necessary to make their data more secure by applying appropriate
methodologies ?
a). Yeah
b). Nope
c).May be
Question 7: Does digitalisation put its affect long lasting ?
a). Positive
b). Negative
C).Neutral
Question 8: Will Holiday Inn managers will apply those digitalisation changes in their
operations?
a). Positively
b). Negatively
Question 9: What methodologies are needed to be chosen for designing proper
commercialism modular?
a). Traditional
b). Modern
Secondary Data: It is an approach in which vital information is being gathered and secured so it
can applied when data need is high. Magazines, newspapers, internet and many more are the
methods which can be used while collecting the data and also it requires to be acknowledged as
it is a published data. Sometimes situation may arise of getting inappropriate data which is not
required by the business process. Research example can be taken as digitalisation which can
affect the productivity and profitability of the company in positive and effective manner.

TASK 5
P5. Valuation of project results
The results which are obtained are utilised appropriately so that firm can gain growth and
success in the market place (Giovannoni, Maraghini and Riccaboni, 2011). This is
highly important for Hotel Holiday Inn to assess data which has been used by the researcher.
Theme 1: Is digitalisation enables a business process to be sustainable?
a)Yes 34
b)May be 05
c). Don't know 01
a).Strongly recommended b). Recommended c). Don't know
0
5
10
15
20
25
30
35
40
34
5
1
Interpretation: In this, 34% candidates are in the sector of yes side while 5 of them are only may
be side and 1 is being neutral.
Theme 2: Is digitalisation is fruitful in terms of pre set objectives in Holiday Inn?
a). Agree 38
b). Disagree 01
c). Can't say 01

a). Yes b). No c). Can't say
0
5
10
15
20
25
30
35
40 38
1 1
Interpretation: Out of 40, 38 candidates approves for digitalisation to achieve targets of firm
while 1 does not agree and rest is does not have much knowledge about it.
Theme 3: Did you ever came across digitalisation in business process?
a). Strongly yes 28
b). Yes 08
c).May be 04
a). Strongly yes b). Yes c).Can't say
0
5
10
15
20
25
30 28
8
4
Interpretation:28 candidates thinks that digitalisation helps company to attain development in
sustainable manner. But 8 of them people opted for this statement and 4 are neutral .

Theme 4: Whether objectives can be attained of business process within time period?
a). Agree 35
b).Disagree 05
a).Yes b).No
0
5
10
15
20
25
30
35
40
35
5
Interpretation: 35 candidates think that digitalisation aids in to attain the goals in effective
manner while 5 of them do not think for same.
Theme 5: Do You feel that Modification is required in operations of Holiday Inn ?
a). Yes 25
b). No 14
c). Can't say 01