Analysis of Integrated Marketing Communication Plan for Holiday Inn

This report provides an in-depth analysis of Holiday Inn's integrated marketing communication strategy. It begins by defining and differentiating various marketing channels, including direct selling, selling through intermediaries, dual distribution, and reverse channels, and explains how these channels serve communication objectives within a hospitality organization. The report then establishes communication objectives for Holiday Inn, such as building brand awareness, providing information, creating interest, corroborating the brand, and stimulating demand. It reviews the selection and integration of online communication channels as the most effective means of reaching a broad audience. An integrated marketing communication plan is developed, encompassing situational analysis, target market identification, communication objectives, budgeting, marketing mix strategies, and evaluation through social media metrics. Finally, the plan is critically evaluated in relation to communication strategy, channel choice, and creative content, highlighting the importance of these factors in achieving marketing goals.