Marketing Strategy for Holiday Inn Express London: An Analysis

This report provides a detailed marketing strategy analysis for the Holiday Inn Express London branch. It begins with an introduction to the hotel and its services, followed by an examination of its marketing mix (product, price, place, and promotion). The report then delves into the STP model (segmentation, targeting, and positioning) used by Holiday Inn. Furthermore, a PESTLE analysis is conducted to assess the political, economic, social, technological, environmental, and legal factors influencing the hotel's operations. The analysis highlights the competitive landscape, particularly the challenges posed by competitors like Hilton, and recommends strategies such as competitive pricing and effective promotional campaigns through social media and digital channels to improve the hotel's performance and profitability. The report concludes by summarizing the key findings and offering recommendations for future marketing efforts. References are provided, including books and journal articles, to support the analysis.