Managing a Successful Business Project: Globalisation and Holiday Inn

This report examines the positive economic, cultural, and ethical impacts of globalisation on the various functions of a business, using Holiday Inn as a case study. The assignment begins by outlining research aims and objectives, followed by a detailed project management plan that covers different aspects of the project, including scope, cost, time, quality, risk, communication, and resources. A Work Breakdown Structure and a Gantt chart are also included to illustrate the project's timeline and task breakdown. The research involves conducting small-scale research using both primary and secondary data collection methods, including questionnaires administered to Holiday Inn employees. The data collected is then evaluated using thematic analysis to identify key themes and patterns. The analysis provides insights into the changes in working styles, the impact of globalisation on business operations, the departments most affected by globalisation, and the benefits of globalisation for Holiday Inn. Based on the research and data analysis, recommendations are provided to enhance Holiday Inn's business functions at an international level, followed by a reflection on the undertakings to achieve the objectives. The report concludes with a summary of the findings and a list of references.

Managing a Successful
Business Project.
Globalisation

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1) Research Aims and Objectives.............................................................................................1
P2) Project Management Plan With Different Aspects...............................................................2
P3) Work Break Down Structure and Gantt Chart......................................................................3
TASK 2............................................................................................................................................7
P4) Conducting Small Scale Research .......................................................................................7
TASK 3 ...........................................................................................................................................9
P5) Evaluation of Research and Data Using Appropriate Tools and Techniques......................9
P6 Appropriate recommendations as result of research and data analysis................................14
P7) Reflection Upon Undertakings to Attain Objectives..........................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Globalisation can be defined as the process of integration of different markets of the
world in order to ease the business in the economy, leading to the increased interconnection of
national and international economies (Globalization, 2019). The following assignment will make
its focus on the positive impact of economic, cultural and ethical factors of globalisation on
different functions of the businesses such as operations, human resource, accounting, marketing
and many more department. The assignment will start by covering the aims and objectives,
project management plan which will cover different aspects of the project, Gantt Chart and Work
Break Down Structure, carrying out small scale research, will provide recommendations on the
basis of result of research and data analysis which will help in drawing conclusion.
TASK 1
P1) Research Aims and Objectives
Holiday Inn is a UK based Multinational Organisation which is covered under the
Hospitality Industry. It is headquartered in Buckinghamshire, UK. It was founded in the year
1952 and provides its services worldwide. The worldwide locations of the Holiday Inn are
approx 1145. The project has been started in order to know about the positive economic, cultural
and ethical impacts of globalisation on different departments of the businesses such as
operations, marketing, HR, Accounting and some more. The economical benefits include
reduced cost of production for operations department, cultural benefits include will be to
accounting departments as different countries have their own methods of keeping records and
ethical benefits will be to HR and Financing Department as will help in building good image of
organisation will impact positively on their working (Binder, 2016). The benefits these impacts
of globalisation will not only occur on Holiday Inn but the results will be presented covering
overall businesses.
Topic: “Positive Economic, Cultural and Ethical Impacts of Globalisation on Different
Function of Businesses.”
The main aim of this research is “ To investigate the “Positive Economic, Cultural and
Ethical Impacts of Globalisation on Different Function of Businesses.” A study on Holiday Inn.
Objectives:
 To develop basic understanding about the phenomena of globalisation.
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 To Identify Economic, Cultural and Ethical Impacts of Globalisation on Different
Function of Holiday Inn. To analyses different ways through which Holiday Inn can easily enhance improve its
business functions at international level.
Questions:
 Do you know about the phenomena of globalisation?
 What are the Economic, Cultural and Ethical Impacts of Globalisation on Different
Function of Holiday Inn?
 What are the different ways through which Holiday Inn can easily enhance improve its
business functions at international level?
P2) Project Management Plan With Different Aspects
This Plan can be defined as the prepared document that contains information about the
different activities to be carried out in order to complete the project. The different aspects of this
project are discussed as under:
Sources of Project
Management Plan
Description
Scope The scope of this research for Holiday Inn is to capture large
market share, create good brand image and establish long
term relationship with the customers that will help in the
growth and development of the organisation. With the help of
globalisation, companies will be able to achieve economies of
large scale (Gemünden, 2015). Scope for the researcher is
related to knowledge enhancement and in future this research
will help the researcher in conducting the research efficiently.
Cost For the estimation of cost that will incur in completing this
research, budget has been prepared and the estimated amount
is £35000. The budget amount required for the researcher is
£1500.
Time The time required for completing different activities of this
research is 76 days. For the researcher, the time required to
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complete this research is 48 days.
Quality Holiday Inn could provide quality services to their customers
while operating at globalised level which will help the
organisation to avail positive benefits of globalisation. The
researcher has used primary data for completing the research
so that data will be authentic and the research will be of good
quality.
Risk For Holiday Inn, Risks in conducting this research are related
to time, aims and objectives and preparation of questionnaire
that could impact negatively on the results of the research. So
these risks could be encountered by the researcher in
conducting this research. The risks to researcher are related to
data loss, stolen, cost that will impact upon the successful
completion of this research (Hamersly and Land, 2015).
Communication The use of various communication media such as
conferencing, official mails, calls, etc. By Holiday Inn. The
researcher will also make use of some communication devices
such as voice calls, video calls, video conferencing, social
media apps, etc.
Resources Resources required for completing the research by Holiday
Inn are capital, raw materials, employees, etc. The resources
required by researcher for completing this research stationary
items, internet connection, etc.
P3) Work Break Down Structure and Gantt Chart
Work Break Down Structure: This chart shows the relationship between different activities of
the project as a whole. This structure could help Holiday Inn in making changes in their policies
and procedures for increasing profitability level.
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Gantt Chart: it is the graphical representation of a schedule that helps an organisation to plan,
coordinate and track the specific tasks of the project. The description of Gantt Chart has been
provided as under:
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TASK 2
P4) Conducting Small Scale Research
Data Collection Methods: There are two types of data collection methods which are
primary and secondary methods.
Primary Method contains the first hand collection of data by making use of questionnaires,
survey, etc.
Secondary Method contains second hand collection of data with the help of books, journals, etc.
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In order to complete this research, the use of both types of data collection method is done.
Additionally, there are two methods of conducting the research which are discussed below:
Qualitative Method: In this type of research method, the use of qualitative data such as theories
and models is done.
Quantitative Method: the following type of method makes use of quantitative data such as
statistics, numerical figures and many more.
In conducting this research, the use of Qualitative Method is done as it helps in acquiring
quality data as compared to quantitative method (Hitt, Ireland and Hoskisson, 2016).
Sampling: It can be defined as the process with the help of which respondents are chosen from a
large number of population. In conducting this research random sampling method is used so that
the results could come bias free and the main goal of conducting this research could be achieved.
40 respondents are chosen in preparing the questionnaire and they will be the employees of
Holiday Inn.
Questionnaire
Employee Id:
Gender:
Designation:
Q1. Do you think there is change in working style of Holiday Inn while operating at
international?
a) Yes
b) No
Q2. What is the impact on ethical, economical and cultural of globalisation on business
operations of Holiday Inn?
a) Positive
b) Negative
Q3. Which of the following department mostly gets affected with globalisation of Holiday
Inn?
a) HR
b) Marketing
c) Operations
d) Finance and accounts
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Q4. What are the benefits of globalisation for Holiday Inn?
a) Increment in sales and revenue
b) Achieving economies of scale
c) Bigger export market
Q5. What are the expected issues faced by managers of Holiday Inn while operating at
international level?
a) Rapid change in consumer demand
b) More competition
c) Complex tax and legal policies
Q6. Recommend some ways through which positive ethical, cultural and economical
impact can achieve.
TASK 3
P5) Evaluation of Research and Data Using Appropriate Tools and Techniques
In order to get reliable and accurate results, the investigator of Holiday Inn has made use
of Questionnaire in order to get suggestions and perception of employees about the positive
economical, cultural and ethical impacts of globalisation on different businesses. Different tools
in conducting this research are used such as research design, research philosophy, data
collection, limitation, etc. In this investigation, thematic analysis is used. As per this analysis,
questions are divided under different themes which provides brief introduction about
questionnaire.
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