Holiday Inn: Management, Leadership, and Change Management Analysis

This report provides a comprehensive analysis of leadership and management practices within Holiday Inn, a major hotel chain. The assignment begins by exploring classical management theories and their application in the service industry, specifically within the context of Holiday Inn. It then delves into the roles of leaders and various leadership styles, including autocratic, democratic, and bureaucratic approaches, and their relevance to the service sector. The report examines the current leadership and management styles employed by Holiday Inn, evaluating their impact on organizational culture and structure. Furthermore, it identifies and analyzes internal and external factors influencing management styles, assessing strengths and weaknesses. The assignment also assesses current and future leadership and management skills, along with change management systems, concluding with a critical evaluation of how to manage change and develop leadership skills within the company.

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Discuss about various classical management theories and implement them in context with
service industry ..........................................................................................................................1
P2 Mention role of a leader and varied leadership styles for a service sector............................2
P3 Mention management and leadership style in particular service sector ................................3
M1 Evaluate leadership and management styles for selected organisation in context with
organisational culture and structure............................................................................................4
D1 Analyse current management and leadership style for selected firm to provide evidence for
organisational practice................................................................................................................4
TASK 2............................................................................................................................................4
P4 Mention about external and internal factors which impacts management style and structure
in specific organisation...............................................................................................................4
M2 Analysis of internal and external factors which impacts management structure and style of
company identifying strengths and weaknesses .........................................................................5
D2 Critical analysis how specific management style have influenced and changed by external
and internal factors .....................................................................................................................6
TASK 3............................................................................................................................................6
P5 Asses current management and leadership hard & soft skills including example of specific
organisation.................................................................................................................................6
P6 Describe futuristic leadership and management skills needed by a business firm and ways
to achieve them ..........................................................................................................................8
M3 Analysis of current and future leadership and management skills which are important for
service sector ..............................................................................................................................9
TASK 4............................................................................................................................................9
P7 Compare and contrast about change management systems and leadership for implementing
change in a specific sector ..........................................................................................................9

M4 Analyse the way how change management impacts management and leadership styles
and skills ...................................................................................................................................11
D3 Critically evaluate how to deal with change, both management and leadership skills
develop in a company ...............................................................................................................11
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Leadership and management is associated with the manner in which a leader and
manager of an organisation perform their business operations and activities (Ariratana,
Sirisookslip and Ngang, 2015). This assignment report is going to cover about Holiday Inn
which is a USA based hotel chain, headquartered in Denham, UK. This organisation is operating
in more than 1150 locations and mainly serves Europe, Asia-pacific, America, Africa and Middle
East. This report will mention about various classical management theories and leadership style
along with role of leader in a service sector. Also, management and leadership style for specific
firm is discussed. Other than this, internal and external factors impacting management style &
structure is discussed. At last current and future' management & leadership skills are evaluated
along with change management systems for a specific organisation.
TASK 1
P1 Discuss about various classical management theories and implement them in context with
service industry
Classical theories of management are defined as management subdivision which were
introduced in 19th century. These theories came into existence while industrial revolution and
assists in resolving the problems linked with efficiency in work. In this context, some classical
theories are stated below:
 Scientific theory of management: It is given by Taylor and states that if a business firm
wants to achieve high efficiency, simplification, standardisation and effectiveness at their
workplace, it is essential for manager to plan and perform organisational operations in a
systematic way. In case of Holiday Inn, to achieve high efficiency and productivity,
manager is needed to plan each activity is a systematic way so that overall productivity
can be raised. By this, achievement of expected outcomes will be easy (Birasnav, 2014).
 Weber's bureaucratic approach: In accordance to Weber, Job positions and roles in a
company must be arranges in a hierarchical manner and projects of company assigned to
employees on functional basis. Also, this theory defines that accountability and
responsibility within a company must given as per designation not on individual basis.
This theory will benefit Holiday Inn in giving work to employees as per their
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specialisation so that high working potential of employees can be unleashed. Also,
adoption of this theory will allow Holiday Inn to work in an hierarchical way due to
which each business information will be passed from higher to lower level or vice-versa
in a systematic manner. By this, each department of company will have knowledge about
organisational work and high working efficiency can be attained.
 Administrative theory: According to the administrative theory given by Henry Fayol,
there exist five elements of management. If these elements will be considered properly
then an organisation will be able to perform work in appropriate manner.
Planning: It is linked to the future forecasting and forming a structural plan that will
helps in acknowledging goals and targets of a firm. According to Fayol, it is most important
element for management while performing their work.
Organising: This is the formation of organisational structure so that HR resources and
non-human resources can work in coordination and together at workplace.
Commanding: It is the procedure through which manager and employers give direction
to staff members so that all the organisational tasks can be performed appropriately.
Coordination: There exist multiple divisions in a business firm. Manager of a company
is needed to coordinate all functions and division properly so that high productivity can be
attained.
Controlling: It means contrasting the performance level of a firm with expected
performance level so that manager of a firm can make required changes in a timely manner.
P2 Mention role of a leader and varied leadership styles for a service sector
Leader is a person which encourages and guides the employees of their company so that
they can work in efficient manner. By this, it will be easy for organisations like Holiday Inn to
attain high revenues and profits in marketplace. A leader has multiple roles in Holiday Inn some
of which are mentioned below:
 Developing clear vision: One of the main role of a leader in a business firm is to create
clear vision about organisational goals and objectives in front of employers and
employees of company. This will help the staff of Holiday Inn in understanding their
targets more clearly. By this, staff of Holiday Inn will be able to identify and achieve
their organisational goals without any complexities (Camisón and Forés, 2015).
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 Motivating and guiding employees: Another role of leader in a company is to
encourage and direct their employees so that they can perform organisational work with
more efficiency. With the guidance of leader, workers in Holiday Inn will be able to
perform organisational work systematically due to which expected outcomes will be
gained in a timely manner. Due to this, overall productivity of Holiday Inn will enhance
and getting advantage over rivals will be easy.
Different kind of leadership styles
 Autocratic style: This leadership style is also called as authoritarian leadership in which
a single person have control on all the decisions of a company. These type of leaders
takes decision as per their perception. In this leadership style, opinion of employees are
not given any preference due to which they feel demotivated while performing their
work. Under this leadership style, talent management is carried out in an efficient manner
as employers observe each activity and work of employees in a proper manner. Due to
this, employees have to perform work under their supervision and follow the guidelines
given by employers. Due to which, talent management is performed appropriately.
 Democratic style: This is also known as participative leadership in which leader of a
company focuses on collaboration and free movement of ideas. In this type of leadership,
leader takes business decision after acknowledging the opinion of employees so that best
decision can be taken. This leadership style is suitable for those companies where
employees are treated as a valuable asset and their opinions are preferred to achieve
organisational goals (Chang, 2016). In this style, managing talent is not simple as each
employee have their own opinion and listing to all the perceptions is not possible for
leader. This leads to confusion for leader in delegating roles and responsibilities.
 Bureaucratic style: In this leadership style, leaders formulate specific rules and
guidelines which are followed by the staff members of a company. This style emphasize
on the administrative needs of a company and those leaders which follow this style
believes in following a specific structure so that organisational aims can be attained
desirably. Under this style, management of talent is efficient as leader proceeds all the
work according to rules and hence, employees are trained to work accordingly. This way
their capabilities and talents are managed appropriately.
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P3 Mention management and leadership style in particular service sector
In order to perform organisational activities in a systematic manner, it is essential for a
company to adopt a suitable leadership and management style. These style are followed by the
leader and manager of company to guide and train their staff. If management and leadership style
in a company are not appropriate, employees will not be able to perform work in a productive
manner. In case of Holiday Inn, existing leadership and management style are stated below:
Leadership style
 Autocratic leadership style: In present scenario, leader of Holiday Inn follows
autocratic style of leadership in which no consideration is given to the opinion of
employees. Leader in Holiday Inn takes all business decision according to his opinion
due to which employees feel inferior and their working potential reduces. But this style
benefits the company in taking quick decisions as less number of people are involved in
decision making (Dinçer and Hacioğlu, 2016).
Management style
 Democratic management style: Manager in Holiday Inn follows democratic
management style in which decision-making is carried out after acknowledging the
opinions of employees. Here, ideas and thoughts of workers are encouraged but adopting
them is not necessary. Due to this style, manager of company takes longer time in taking
decisions. Also, different people have different perception due to which this style also
leads to conflict at workplace in some situations.
M1 Evaluate leadership and management styles for selected organisation in context with
organisational culture and structure
At present, autocratic leadership style and democratic management style is implemented
in Holiday Inn. These styles have some advantages and disadvantages in context with concerned
business. Due to autocratic leadership style, employees feel demotivated while interacting with
leader. This impacts organisational culture of firm in a negative manner as employees are bound
to follow the rules of leader without any second thought. Organisational structure of Holiday Inn
is divisional due to which all the departments works as a separate division. Due to autocratic
leadership, organisational divisions are bound to follow leader even in indecisive decisions due
to which their productivity is decreasing. Democratic leadership style of manager assists in
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formulating appropriate structure and culture at Holiday Inn as employees are given value and
their decisions are considered in a sincere manner (Gleim, Smith and Cronin 2018).
D1 Analyse current management and leadership style for selected firm to provide evidence for
organisational practice
Current management style of Holiday Inn is democratic style in which perceptions of
employees are also considered while decision-making. This is the reason employees are highly
satisfied with manager and sustains a strong bond. But, due to this management style, manager
take long time for decision-making due to which important deadlines are missed often. On the
other hand, leader of company follows autocratic leadership style in which employees are treated
inferior and they are bound to follow the orders of leader. Due to this style, all organisational
activities are completed on time and in systematic manner but morale of employees has reduce
significantly as their opinions are not given any recognition.
TASK 2
P4 Mention about external and internal factors which impacts management style and structure in
specific organisation
Internal factors:
Organization culture: This is related to system of values, beliefs and assumptions which
is actually in concern with the behaviour of people in the organizations. Such values have a very
strong influence on the people working in the company. In case of Holiday in, a positive culture
in the organization will impact the productivity in a positive manner as, individual productivity
will also be increased in this case. In the other case, if the culture is not in favour of people who
are working in the organisation then it will lead to difficulty in managing of the structure and
style of organisation.
Employee engagement: Employee engagement is referred to as organisation going
beyond events, games and activities. This factor is used to denote what employees exactly feel
about the senior management of the company (Goodall and Stoller, 2017). This is basically
related to value, respect, trust and fairness in organisations. High employee engagement in
Holiday inn will help them in developing a positive view about the company in mind of their
workforce. overall structure will be easy to be managed and low employee engagement will lead
to a negative view point of employees.
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Strategic talent management: It is related with describing of future needs for talent in
context with a company. This also include actions which are taken by the manager of a company
to fulfil their needs. If manager of company is able to manage talent in a proper manner, each
employee will be given right work due to which overall efficiency of company will rise. If
strategic talent management is inefficient, employee will perform work as per their wish. This
will act as a barrier in high productivity of company. Other factors like Employee engagement
and organisational culture related to strategic talent management in a way that organisation will
be able to know what is competence level of their employees and also this will help in utilisation
of full potential of employees. In this way, this factor impacts management style and structure of
a company in a considerable manner.
External factors :
Economic environment: This factor is concerned with the economic factors of the
country. If the personal disposable income of the people rises then people have high purchasing
power. This increases the scope of marketing activities of as there is economic factor which is in
favour of organisation and will help the top management in maintaining the overall style &
structure. The overall economic environment will help in developing a understanding of various
factors and which will be a strength of company as they will be able to predict various
uncertainties and them plan accordingly.
Legal environment: The legal laws prevailing in a country has a strong impact on
overall policies which have to be compulsorily followed by them. In case of, holiday inn the
regulations of the government which is related to employment laws have changed the
employment related policies of the hotel (Horasani and Almasifard, 2017). Increase regulations
sometimes affects the structure in a negative manner as there are many modifications which has
to be done by the company. Such regulations have benefits for employees which is a strength of
a company as such laws are always made for increasing overall benefits for employees. This will
help in managing of talent in the organisation in a more effective manner.
M2 Analysis of internal and external factors which impacts management structure and style of
company identifying strengths and weaknesses
Internal and external factors have a great bearing on identification of their strength and
weakness. This can be observed in terms that if employee engagement is increased then it will
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lead to positive behaviour on part of employees and company will be able to do adequate talent
management. Employee engagement and organizational culture will act as a strength as this
assist in planning of talent and managing it in respect of employees as if competence of
employees is successfully managed then it will lead to achievement of objectives within a given
time frame. of the company in managing their workforce in an effective manner. In the same
manner various factors present in the legal environment of the company will also help in earning
the trust of employees in the company. Economic environmental factors may act as a weakness
sometimes, such as if there are high volatility in country's economy then it will lead to Hotel
getting affected from point of all major functional divisions (Huarng and Ribeiro-Soriano, 2014).
D2 Critical analysis how specific management style have influenced and changed by external
and internal factors
At first, democratic leadership style was adopted by the manager in Holiday Inn. But due
to internal and external factors, efficiency of this style is reduced. This is because in democratic
style, employees are given freedom to express their views and they were given right to work as
per their wish. Due to this their engagement towards work started decreasing and organisational
culture started deteriorating. Hence, manager of company has shifted towards Bureaucratic
management style in which employees are bound to follow rules and regulations in a strict
manner. Due to this, now all the work at Holiday Inn is performed systematically.
TASK 3
P5 Asses current management and leadership hard & soft skills including example of specific
organisation
There are two kinds of skills i.e. hard and soft skills which benefits a business firm to
perform their activities in an efficient manner. It is important for a manager and leader to have
both hard & soft skills so that they can perform their activities and duties in a systematic way
(Jeon and Han, 2015). In this context some soft and hard management & leadership skills which
must be adopted by the manager and leader in Holiday Inn are discussed below:
Current Management hard and soft skills at Holiday Inn
Management skills are referred to the abilities and attributes which a manager must
possess so that operational tasks of a company can be fulfilled properly. Appropriate skills in a
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manager will benefits the co-worker in solving complex issues and problems in an easier
manner. Hard and soft skills of manager in Holiday Inn are mentioned beneath:
Hard skills
 Cloud computing: In today's time, advance technology has replaced complex manual
work so that a business firm can easily gain competitive advantage over rivals. In this
context, manager of company has knowledge of cloud computing due to which all the
information and data of hotel are stored in a systematic manner.
 Proficiency in foreign language: Holiday Inn is a renowned hotel where customers of
organisation are both national and foreigners. To serve all the customers properly,
manager of company has proficiency in multiple languages like French, Spanish, Hindi
etc. rather than knowledge of only English language (Jiang, Chuang and Chiao, 2015).
Soft skills
 Team-building: It is a vital soft skill which must be incorporated by every manager so
that employees of company can preform work in coordinated manner. Manager in
Holiday Inn have team building skills due to which employees are grouped as per their
expertise and performs in a productive manner.
 Creativity: This is another soft skill which is incorporated by the manager of Holiday
Inn. Due to this skill of manager, complex organisational activities are performed by
employees of company in a simplified manner. With the help of creativity, manager in
Holiday Inn innovate new themes and concepts on regular basis due to which attention of
customers is gained easily.
Current Leadership hard and soft skills
Leader in Holiday Inn have some soft and hard skills which assists them in performing
their organisational work in a proper manner. These skills are stated beneath:
Hard skills
 Project management: Leader in Holiday Inn have project management skills due to
which leader is capable to supervise various projects of Hotel in a proper manner. With
the help of this skill, leader guides the members of project due to which accomplishment
of project takes place in a timely manner (Kim, 2015).
 Information technology: It is an essential skill that a leader must have as dependence of
business firms on technology and digital media is considerably increasing. Leader in
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Holiday Inn has good knowledge about IT due to which time taking and complex work
of company is performed with the help of automation.
Soft skills
 Motivation: It is an important skill which every leader must have so that employees
working under them can feel encouraged and deliver their best performance. Leader in
Holiday Inn is very motivating due to which workforce of company is able to perform
complex work in a simple manner.
 Positivity: This skill is also posses by leader in Holiday Inn due to which in tough
situations, leader is able to boost up the morale of their staff members. This positivity
helps the employees in having confidence in themselves due to which they work in a
productive manner.
P6 Describe futuristic leadership and management skills needed by a business firm and ways to
achieve them
There are different management and leadership skills which are incorporated by the
manager and leader of Holiday Inn but still in some situations, organisation fails to satisfy the
urges of their customers. Due to this, attainment of organisational goals became difficult. In this
context, there are some skills that can be adopted by the manager and leader of Holiday Inn in
future. Some of these skills are stated below:
 Machine operating: As most of the work in an organisation is performed with the help
of machines and advanced technology. It is very important for manager and leader of
Holiday Inn to have this skill so that they can operate different machines in a proper
manner. Without this skill, they will not be able to train employees to use machines at
workplace which are working under them (Popli and Rizvi, 2015).
 Strategic planning: This is an important skill that must be incorporated by the leader and
manager of Holiday Inn. Strategic planning will help them in formulating advantageous
strategies and tactics so that market conditions and needs of customers can be
understood in a proper manner. By this, firm will be able to earn high revenues and
profits.
 Persuasion: This skill helps in persuading customers or employees of a company so that
they can corporate with the organisation and its policies. This skill in manager and leader
of Holiday Inn will benefits the hotel in persuading customers to use their services in
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repeatable manner so that they can achieve high sales and profit margins. Without these
skills, retaining customers for large time is not possible.
M3 Analysis of current and future leadership and management skills which are important for
service sector
There exist different kind of leadership and management skills that are currently adopted
in Holiday Inn. These skills are cloud computing, proficiency in another language, creativity,
project management, motivation etc. All of these skills are very important for the smooth
functioning of hotel. Without these skills of leader and manager, they will not be able to train
and guide the staff members of hotel. Due to which employees will not be able to perform work
with greater efficiency. Hence, current skills of both leader and manager are very important for
the appropriate working of Holiday Inn (Puni, Ofei and Okoe, 2014). There are some other skills
too which are not adopted by the manager and leader of concerned hotel yet but the firm will
need them to gain competitive advantage over rivals. These skills are strategic planning,
persuasion and machine operating. At present, leader and manager of company do not posses
these skills due to which in some cases, Holiday Inn fails to achieve their goals and targets. By
adopting these future skills, company will be able to give high competition to their rivals. Due to
this, attainment of targets and objectives will became much easier for the concerned
organisation.
TASK 4
P7 Compare and contrast about change management systems and leadership for implementing
change in a specific sector
Change management is referred to the discipline which directs the manner in which
manager of can prepare, support and equip employees to adopt and manage change so that
organisational success can be attained properly. Goal of a change management system in Holiday
Inn is to carry out a standardised and formal methodology so that organisational changes can be
handled in a systematic manner. In competitive business environment, there are different kind of
changes that takes place in a regular manner. These changes are mainly associated with the
change in business activities, technologies and trends. These changes directly impacts the
productivity and performance of an organisation. In this context, comparison in two service
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