Holiday Inn: Analyzing Management Strategies and Performance

This report provides an in-depth analysis of Holiday Inn, examining its organizational structure, culture, and goals within the hospitality industry. The report begins with an introduction highlighting the importance of strategic management in achieving success and improving performance, particularly in the context of the growing hospitality sector. Task 1 delves into Holiday Inn's organizational structure, emphasizing its impact on attracting customers and improving performance, as well as its culture and goals. Task 2 explores the impact of the organization's strategies and how effectively they are managed, considering factors that influence success and failure in the hospitality industry, such as employee turnover and customer satisfaction. Finally, Task 3 focuses on the organization's strategies and business performance, including the impact of market needs, customer preferences, and the use of information technology. The report concludes with a summary of the key findings and recommendations for the organization's future strategies.

hospitality industry

INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
The organization structure, culture and goals..........................................................................................3
TASK 2.......................................................................................................................................................5
The impact and how well these were managed........................................................................................5
TASK 3.......................................................................................................................................................6
The organization strategies and business performance............................................................................6
CONCLUSION...........................................................................................................................................7
REFERENCES............................................................................................................................................8
INTRODUCTION

The organisations are making strategies to achieve success and they will improve the
performance (Konovalova and et.al., 2018). The hospitality industry is growing and customers
are getting good products and services. They will help the organisation in making products and
services according to the needs of customers. The chosen organisation for the report is Holiday
Inn and it is in US with 1173 hotels and they are having customers in more than 110 countries.
The report includes organization structure, culture and goals, the impact and how well these were
managed, the organization strategies and business performance.
TASK 1
The organization structure, culture and goals
The organizations have to improve the performance and they will have products and
services according to the needs of customers. They will make the strategies and help customers
to get the best goods and services.
Organization structure
The Organization structure of Holiday Inn London-Bloomsbury are attracting customers
and helps the organization in improving the performance and reaching plan that make the
obligations and duties of the employees in different department in the organisation who make the
strategies because they have customers in many countries. An organisation has a clear
organisation structure where every employee should have his or her performance, obligations,
rights and they should make the strategies of the organisation to improve the performance
(Zaitseva, Goncharova, and Androsenko, 2016).
Culture and goals
The hospitality industry is interminably plighted by a generally high turnover of
employees with different organizations have different employees and they will help the
organisation to improve the performance. There are many organizations that have to make the
strategies to help them and monitor the performance of the employees and they focus on giving
good products and services to customers. Holiday Inn London-Bloomsbury then again has been
compelled to contribute vigorously on enlistment and preparing because of high employee

turnover. There have been total of 34 changes in top and center organisation in inn activities
divisions itself, including another General Manager, Front Office Manager, Operations Manager
and two Revenue Managers. The customers of the organisation are rich people and they make the
strategies of the organisation likewise upsets work process as recently selected organisation and
helps in improving the performance own remarkable style in each work and anticipate that
employees should change the styles to help them attract customers (Franco and et.al., 2020). The
organization is having customers globally and IHG likewise has a high level of employees being
moved in between hotels which make the Holiday inn an objective for various work
arrangements, the board traineeships prompting a high progression of workers joining and
temporary positions, and they will make the strategies of the organisation.
There are various very entrenched autonomously marked lodgings. The inn organizations
have built up the own principles, emotionally supportive networks, approaches and methods and
best practices in every aspect of the business. Autonomous lodgings have the adaptability to
tweak or change their frameworks to situate the property for progress and the area, experience,
products, administration, deals and showcasing and brand are the most important factor for
achieving success.
TASK 2
The impact and how well these were managed
The importance of the strategies of the organisation helps in achieving success. There are
many factors which are affecting the origination and 4 of 10 advancements fizzle in the
hospitality industry. They are helping the origination and the strategies are explained to the
employees and it is proposed that the growth of the organization is higher in the accommodation
business and they are helping in attracting customers that are in high number of new lodging and
café ideas bomb each year. This will help the organisation and should be analyzed with the
strategies of how to make progress with friendliness developments. Thus, accommodation
industry is needs to depend on hunch, theory and they will help the organization to achieve
success (Guillet and et.al., 2019). The organizations are making strategies for the employees
because they will help them in attracting customers. They will make the strategies and they will
help the supervisors may build up an undisputed top choice thought without directing statistical

surveying, the new offer may be mistakenly situated in the commercial center, or seriously
imparted to the customers. The organizations have different employees and the market too little
or the costs too high with the goal that the monetary returns are helping the organization in
making strategies. They should grow new organizations and the customers are rich people so
they want good products and services and they will help the organisation in improving the
performance on the most proficient method to make effective advancements is restricted. They
will help the organisation in improving the performance (Gupta, 2019). The customers of the
organization are attracted when they get good products and services are regularly produced for
monetary reasons, for example, expanding incomes and benefits. Then again, cordiality firms
create developments for monetary objectives as well as to achieve the success. The customers are
rich and they want good products and services and consumer loyalty and worker input are the
most important factor that help the organizations in making strategies.
The developing pattern in the utilization of data innovation and online exercises has
gotten generous consideration from analysts to examine their effect on business and trade. The
utilization of data and correspondence innovations in strategic policies, measures, item
improvement, technique, and dynamic has fundamentally added to change in organizations'
examples and monetary development of different industry areas, including the accommodation
and the travel industry. Past examination has been noteworthy in looking at and bringing to the
front the function of ICTs on worker and association efficiency and execution.
TASK 3
The organization strategies and business performance
Holiday Inn is the organisation which is focusing on making strategies to achieve
success. The customers are from everywhere the world and they want the products and services
of the organisation. They are helping the organization and the employees are making the
organization best fir the needs of customers and has given the market. For example, Europe, Asia
and America and the needs of customers. Holiday Inn is similar to the different organizations and
has set up a decent framework in deciding the necessities of the market. The organizations
helping the customers in selecting products, character, conduct of the customers and buying for
the customers. Holiday Inn partnership is having customers in different countries and in

accommodation industry. The organization is attracting customers and they are helping
customers in making strategies. They have different products and the organization to customers.
They help the organizations in making strategies and will help the organization. The hotel
organization should exploit developing business sectors particularly with business customers and
mid estimated markets. The organization is making different strategies has a solid alliance with
REIT and the organization is making strategies for improving the performance. It has a solid
gifted work power all finished.
They are making strategies for Holiday Inn has the propensities to encounter the hard
ships in cases where the economy of the separate nations is hit by swelling and changes in return
rates. They will have different products to help customers and the organization will have good
promotions to make the bunch has the most important factors in promoting their business due to
the monetary solidness of these nations. The customers can contact Holiday Inn by numerous
methods. For example, messages, phone, travel planners, site and they will have strategies of the
hotel is furnishing the customers with every single present day convenience and offices to their
rooms to give the best convenience experience. The customers will have products and services
with present day courtesies and specialized progression. The previously mentioned study helped
me a ton to decide how much the components of PESTLE were useful and positive for the
advancement of the organization. SWOT represents strength, weakness, opportunity and threats.
These are different factors affecting the organization. SWOT analysis is very valuable for
comprehension and dynamic for all wellspring of circumstance in business and organization. It
gives an edge work to evaluating method position and heading of the organization.
CONCLUSION
From the above report it is concluded that the organisation should have strategies to
improve the performance. The customers are important for the organisation and they help them
in making products and services. The employees of the organization are helping them to select
the best products and services. The organization should focus on attracting customers. They will
help the customers in selecting the best. The customers are helping the organization in making
strategies and they will make them achieve success. The organizations should help the
employees because they are connected with customers.

REFERENCES
Books and Journals
Konovalova, E.E and et.al., 2018. Forming approaches to strategic management and development of tourism and
hospitality industry in the regions. Journal of Environmental Management & Tourism. 9(2 (26)). pp.241-
247.
Zaitseva, N.A., Goncharova, I.V. and Androsenko, M.E., 2016. Necessity of changes in the system of hospitality
industry and tourism training in terms of import substitution. International Journal of Economics and
Financial Issues. 6(1).
Franco, S and et.al., 2020. Are you good enough? CSR, quality management and corporate financial performance in
the hospitality industry. International Journal of Hospitality Management. 88. p.102395.
Guillet, B.D and et.al., 2019. Is there such a thing as feminine leadership? Being a leader and not a man in the
hospitality industry. International Journal of Contemporary Hospitality Management.
Gupta, V., 2019. Talent management dimensions and their relationship with retention of Generation-Y employees in
the hospitality industry. International Journal of Contemporary Hospitality Management.