Report on Sustainable and Responsible Tourism Management - Holiday Inn

This report explores sustainable and responsible tourism management, focusing on Holiday Inn's practices. It details the roles, functions, and missions of global organizations like the UNWTO in promoting sustainable tourism. The report analyzes the principles and processes of tourism development and planning, emphasizing minimizing adverse effects. It examines the importance of sustainable practices, including resource conservation and waste reduction. The report also identifies challenges in tourism development, such as taxation and economic instability, and discusses strategies for managing sustainability in tourist destinations worldwide, highlighting the need for informed cooperation and continuous monitoring to ensure the long-term viability of the tourism industry.

Unit 32: Sustainable and Responsible Tourism Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
P1.................................................................................................................................................1
P2.................................................................................................................................................2
TASK 2............................................................................................................................................3
P3.................................................................................................................................................3
P4.................................................................................................................................................4
TASK 3............................................................................................................................................6
P5.................................................................................................................................................6
P6.................................................................................................................................................7
TASK 4............................................................................................................................................8
P7.................................................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Tourism is one of the largest sector which is providing different types of products and services to
customers. It is essential that business dealing in tourism sector are considering sustainable
tourism management practices with the motive of enhancing its practices and task in significant
manner. Sustainable and responsible tourism can be describe as the tourism industry which is
considering individual actions that people, business as well as destination take for development
of sustainable tourism industry (Streimikiene and et.al., 2021). This report is based on Holiday
Inn. This is one of the well known company which is performing its practices in hospitality and
tourism sector. Founder of this organisation is Kemmons Wilson and this company was
developed in year 1952. This organisation is providing high quality products and services that is
effective for meeting with different needs and wants of customers. This report includes
information about sustainable and responsible tourism. In this report role, function and mission
of leading global organizations has been determined. This includes purpose and principles of
tourism development and planning to minimize the adverse effects of tourism. In this report
process of tourism development and planning has been analysed. It consist of the the impacts of
tourism activity generated by a specific tourism attraction. Apart from this how sustainability is
being developed and managed in a range of tourist destinations worldwide has been identified.
MAIN BODY
TASK 1
P1
Sustainable and responsible tourism is one of the essential aspects that needs to be consider by
the business dealing in tourism sector with the motive of enhancing and improving business
practices. Sustainable tourism development requires the informed cooperation of every
significant partner, just as solid political leadership to guarantee wide support and consensus
building. Achieving sustainable tourism is a continuous interaction and it requires steady
monitoring of effects, introducing the fundamental preventive as well as remedial measures at
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whatever point important (Grilli and et.al., 2021). This is effective for providing right and
accurate guidance to company so that right task could be performed in order to attain desired
goals. Sustainable development can be describe as the development practices that is effective for
meeting the needs of present without compromising with the abilities of future generation in
order to meet their own needs. It is essential that sustainable development practices are consider
by the business as this will lead to directly influence overall process and performance of the
business. This will assist in minimizing the negative impact of tourism on society, individual as
well as environment. Responsible tourism resembles sustainable tourism, but as frequently the
word sustainability is regularly abused and not comprehended, responsible tourism has been
taken on as a term utilized by industry (Ngoc, Tien and Trang, 2021). Sustainable development
practices is majorly focusing on reducing the negative impact as well as enhancing the positive
impact of tourism. This consist of different social variables that is helpful for dealing with
community, education, equity along with this well being. Sustainable tourism ought to likewise
maintain a significant degree of tourist fulfillment and guarantee a meaningful encounter to the
tourists, raising their mindfulness about sustainability issues and promoting sustainable tourism
rehearses among them. Responsible tourism utilizes tourism for sustainable development and
spotlights on what people, businesses, and states do to expand the positive economic, socio-
cultural, and environmental effects of tourism. Responsible tourism includes minimizing of the
negative influence of social, economical as well as environmental aspects. This is significant for
generating greater economic benefits for local people as well as enhance the well being of host
communities. Responsible tourism practices helps in improving working conditions as well as
access to the industry. This will lead to make positive contribution to the conservation of natural
as well as cultural heritage embracing diversity.
P2
It has been analysed that the leading global organisations that is involved in the
promotion of sustainable as well as responsible tourism have different roles and function or
mission that helps in conducting their practices and task in effective manner. Implementation or
application of sustainable and responsible tourism practices by the leading global organisation
consist of affordable accommodation, food facilities, hygiene and so on that will lead to
enhancing business practices (Ghoochani and et.al., 2020). The role of leading global
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organisation such as Holiday Inn company in the promotion of sustainable as well as responsile
tourism practices includes meeting with the different needs of customers as well as business with
out providing harm to society or environment. Its role is to save water, energy and other aspects
of environment with the motive of increasing and improving sustainable practices of business.
Leading global organisation have to perform different functions in order to encourage and
promote sustainable and responsible tourism. Its main function is to reducing human wildlife
conflict resolution as this is very important for responsible and sustainable tourism. Through the
support of this leading global organisation will be able to provide the facilities which are in
favour of the environment as well as responsibility towards natural habitat along with this
provide the growth and development of the tourism industry. this main mission of the leading
global organisation is to increase and enhance the tourism practices by considering the social,
environmental impact (Bhuiyan and et.al., 2020). The United Nations World Tourism
Organization (UNWTO) is the United Nations office responsible for the promotion of
responsible, sustainable and generally open tourism. As the leading international organization in
the field of tourism, UNWTO advances tourism as a driver of economic growth, inclusive
development and environmental sustainability and offers leadership and backing to the area in
advancing information and tourism policies worldwide. This mission will assist in overall
improvement in the tourism practices in global market area with the consideration of future
needs of the society and environment. UNWTO energizes the execution of the Global Code of
Ethics for Tourism to boost the commitment of tourism to socio-economic development, while
minimizing its conceivable adverse consequences, and is focused on promoting tourism as an
instrument in achieving the United Nations Millennium Development Goals (MDGs), outfitted
towards reducing poverty and fostering sustainable development.
TASK 2
P3
Development and planning of tourism activities are very important with the motive of
minimizing the adverse effects of tourism. This will lead to enhance and improve the overall
execution of the tourism activities in order to meet with the needs and wants of the individual.
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This is consider to be crucial for minimizing the adverse effects of tourism that can be adversely
impact on overall growth and development of the tourism practices. Sustainable tourism
development addresses the issues of present tourists and host regions while protecting and
enhancing openings for what's to come (Sheresheva, Polukhina, and Oborin, 2020). It is
conceived as leading to the board of all resources so that economic, social and tasteful
requirements can be satisfied while maintaining cultural integrity, fundamental ecological cycles,
natural variety, and life emotionally supportive networks. It has been analysed that significance
of tourism development and planning includes the destination points on the global levels. There
are different approaches that will lead to affect the tourism development practices or its planning
to successfully accomplished desired goals regarding tourist destination. Tourism utilizes a scope
of regular resources, and much of the time, the middle interest of an objective's thing may be
normal resources like clean air, land, mineral waters, and the water in lakes and oceans. There
are relatively few regular landscape or wild locales left on the planet. Basically all normal
landscapes have been affected fairly by the exercises of man as the hundreds of years advanced.
Tourism is only a solitary industry or activity which changes landscapes. It has been recognized
that primary reason and rule of tourism improvement or arranging are the urgent for the effective
execution of the making arrangements for the best offices administrations for the tourist that will
give the incomes to tourist objective focuses. There are different principles that are includes in
tourism development and planning are mention below in detail -
 Using resources sustainably – This principle of the tourism development refer as the
conservation and sustainable used of resources should be consider by the business that
includes natural, social as well as cultural in order to enhancing overall practices. This is
consider to be crucial in order to make long term business sense.
 Decreasing the over consumption as well as waste – It has been analysed that business
dealing in tourism sector needs to reduce the over consumption as well as waste avoids
the costs of restoring long term environmental damage along with the contribution to the
quality of tourism (Ince, Iscioglu, and Ozturen, 2020). It is essential that this principle
of sustainable tourism development has been considered as this will lead to successfully
and effectively conduct required set of activities along with this attain desired goals.
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P4
The process of tourism development and planning can be describe as the activities that is
helpful for successfully and correctly conducting tourism activities in order to attain desired
goals. It is very important that proper and accurate process of tourism development is created
with the motive of encouraging and boosting tourism activities. This includes examination of
past tourist advancement, assessment of position of tourism in the space including contest,
definition of pertinent tourism strategy by the public authority party, characterizing of the
methodologies for improvement just as development of program (Mandić and Petrić, 2021). It
not really set in stone that the course of tourism advancement and arranging demonstrates in
which the interrelated and related piece of the objective region ought to be thought of for the
political, social, economic as well as physical components of the destination. This is crucial for
the purpose of exploring as well as enhancement of the tourism development or planning
practices that is significant for overall development of the destination points as well as overall
growth in revenues profits. It has been analysed that proper and accurate process needs to be
consider by the organisation dealing in tourism sector in order to enhance overall practices and
task. Tourism development alludes to the growth and maintenance of the tourism industry in a
given region. Tourism planning is vital to maintaining sustainable tourism and while a few
destinations do this well indeed, others, fall flat the perceive the significance of viable tourism
development planning. There are different issues and problems that are associated with tourism
development and planning. It is crucial for companies to evaluate different challenges so that
right set could be taken to significantly overcome with these issues as well as enhance overall
functioning of the business. It has been identified that taxation is the crucial problem or
challenge in tourism sector that needs to be consider by the business while conducting business
practices. The tourism industry is heavily taxed sector in some of the countries. This is directly
affecting the performance and productivity level of the organisation in order to significantly
attain desired goals. One of the significant challenges that the tourism business faces is the
changes in cash trade rates (Epuran and et.al., 2021). The powerlessness to know the value of a
cash infers that long-range tourism costs are especially hard to expect and the repercussions from
this monetary unsteadiness is currently affecting various tourism sincerely strong organizations.
The tourism business is occasional in nature and doesn't guarantee round the year stream of pay
which hampers the general business arrangement. It has been identified that there are different
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taxes that is applied by government on tourism sector such as service tax, luxury tax,
transportation tax, tax on aviation fuel as well as other kind of taxes on the transportation. All of
these high taxes will lead to create issues for the business as well as affect its functioning and
performance in order to attain desired goals.
TASK 3
P5
There are different tourism attraction that will lead to have major impact over tourism activities
and task. It is essential to analyse and evaluate the impact of tourism activities that are generated
by tourism attraction on social, economic, cultural as well as environmental perspective. This
will lead to have major affect on overall practices or task conducted by the tourism activities in
order to attain desired goals and objectives. It has been analysed that there are different
sustainability principles that will assist in helping achieving necessary expectations for
increasing organisational practices.
 Economic - It has been identified that tourism business needs to focus on the economic
impacts in order to perform its task and practices in effective and accurate manner. It has
been determined that tourism practices are significant for generating income from
different activities or task such as sales, profits, jobs as well as taxes. The economic
impact of tourism will lead to have major focus on changing income, sales as well as
employment in a specific region that will lead to directly affect business practices.
 Social – It is essential for tourism companies to successfully and effectively understand
the new trends which is directly influencing the tourist behaviours along with the
preferences of the customers (Hossain and Khanal, 2020). This will lead to have
significant impact on overall activities of business as this will help in generating more
revenues or income of the business.
 Cultural – Cultural factor is one of the crucial aspect that needs to be consider by the
organisation for tourism sector as this will lead to directly affect performance of the
business. It is important for tourism organisation to maintain and focus on maintaining
culture as well as trends of the particular nation in which it is performing business
activities for successfully and correctly performing different practices.
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 Environmental – It has been identified that tourism and travelling practices will lead to
have major significant influence over environmental aspects. It is important that tourism
companies are developing business strategies which is as per the environment benefits as
well as focus on enhancing overall environment.
P6
Tourism company needs to implement the principles of sustainability in effective and
efficient manner in order to successfully meet with the requirements or expectations of the
stakeholders. This will help in smoothly or correctly performing business activities as well as
lead to encourage overall practices of business. The principles of sustainability are the
establishments of what this idea addresses. Hence, sustainability is comprised of three columns:
the economy, society, and the climate. These principles are likewise informally utilized as profit,
people and planet. sustainable development" as an option in contrast to the economic framework
executed in many nations all throughout the planet and which, in contrast to that framework, tries
to address recent concerns without compromising the eventual fate of people in the future. It has
been determined that implementation of principles of sustainability by Holiday Inn company will
assist in meeting with different stakeholder needs or expectation such as customers, employees
and many more. All of these will lead to have major affect on overall functioning and
performance of business. it is crucial for Holiday Inn company to analyse and evaluate different
principles of sustainability as this will lead to reach expectation level of stakeholders in better
and accurate manner. purchasers and residents unsatisfied with the drawn out damage both on
abundance conveyance and on the climate brought about by corporate foolish spotlight on
transient profits, have transformed sustainability into a mainstream idea ready to ruin an
organization's standing and profits if unaddressed (Hossain and Khanal, 2020). Today,
sustainability is frequently talked about as to environmental change, which undermines life as far
as we might be concerned as is being to a great extent brought about by industrial practices. It
has been analysed that there are different principles of sustainability such as reduction of waste
production, accurate use of resources, combining tourism into planning, supporting local
economies as well as participation with local societies and so on. This will lead to have positive
influence over government, customers, employees, owners and other stakeholders of Holiday Inn
company.
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TASK 4
P7
It is essential for tourism company to correctly and accurately develop or manage range of
tourist destination worldwide so that all activities of organisation is performed in accurate
manner. sustainability development majorly includes economic, environmental as well as social
goals while formulation or execution of the people policies along with the process of making
effective business decision. It has been identified that sustainable development will lead to
provide assistance to tourist destination in making new ideas for successfully meeting with the
expectations of stakeholders. Through this organisation will be able to meet with the need and
demand of customers as well as enhance overall performance level of organisation. It has been
determined that UK government is introducing different sustainable development strategies with
the motive of providing right to be a healthy, safe as well as clean environment. This will help in
dealing with major issues of society or environment such as poverty, unemployment, pollutions
and so on.
CONCLUSION
From the above report it can be concluded that sustainable development is one of the crucial
elements that needs to be consider by organisation which is performing its business practices in
tourism sector. Sustainable development can be describe as the development practices that is
effective for meeting the needs of present without compromising with the abilities of future
generation in order to meet their own needs. It is essential to analyse and evaluate the impact of
tourism activities that are generated by tourism attraction on social, economic, cultural as well as
environmental perspective.
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REFERENCES
Books and Journals
Streimikiene, D and et.al., 2021. Sustainable tourism development and competitiveness: The
systematic literature review. Sustainable Development, 29(1), pp.259-271.
Grilli, G., and et.al., 2021. Prospective tourist preferences for sustainable tourism development in
Small Island Developing States. Tourism Management, 82, p.104178.
Ngoc, P.B., Tien, N.H. and Trang, T.T.T., 2021. Current Path to Community Based Sustainable
Tourism Development of Khanh Hoa Province in Vietnam. PalArch's Journal of Archaeology of
Egypt/Egyptology, 18(09), pp.508-525.
Ghoochani, O.M., and et.al., 2020. Sustainable tourism development performance in the wetland
areas: a proposed composite index. Tourism Review.
Bhuiyan, M.A.H., and et.al., 2020. Aspects of sustainable tourism development and COVID-19
pandemic.
Sheresheva, M.Y., Polukhina, A.N. and Oborin, M.S., 2020. Marketing issues of sustainable
tourism development in Russian regions. Journal of Tourism, Heritage & Services Marketing
(JTHSM), 6(1), pp.33-38.
Ince, E., Iscioglu, D. and Ozturen, A., 2020. Impacts of Cittaslow philosophy on sustainable
tourism development. Open House International.
Mandić, A. and Petrić, L., 2021. The impacts of location and attributes of protected natural areas
on hotel prices: Implications for sustainable tourism development. Environment, development
and sustainability, 23(1), pp.833-863.
Epuran, G., and et.al., 2021. Permaculture and Downshifting-Sources of Sustainable Tourism
Development in Rural Areas. Sustainability, 13(1), p.230.
Hossain, M.I. and Khanal, B.P., 2020. SWOT analysis of forest protected area based sustainable
tourism development: A case study in the Lawachara National Park, Bangladesh. Journal of
Tourism and Hospitality Education, 10, pp.71-89.
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