BUS5AP - Business Application of Analytics: Holistico Case Study

This document presents a comprehensive business case for Holistico, a health tech startup, focusing on the implementation of a modern analytics platform. The project scope defines the development of a platform to support the growing demands of patients and provide analytics around survey questionnaires. It identifies key stakeholders, including the CEO, CTO, Implementation Consultant, and Product Manager, outlining their roles and responsibilities. The project follows a six-month timeline, employing a collaborative, participatory approach, with a WAGILE project management methodology incorporating SCRUM and waterfall methods. The change management strategy includes monitoring KPIs to effectively manage changes and meet business goals. The project governance framework assesses stakeholder roles and responsibilities. The anticipated benefits include increased efficiency, improved data handling, and better support for patients and practitioners. The document also includes an appendix with an influence/interest matrix and a RACI matrix to further clarify stakeholder involvement.