Holland & Barrett: Marketing Mix and Promotion Strategies Report

This report examines the marketing mix of Holland & Barrett, a UK-based retail store specializing in health and wellness products. The report focuses on the promotion mix, including strategies used to advertise and sell their products. It explores the company's product offerings, pricing strategies, and distribution channels. The analysis covers various promotional methods, such as discount codes, online presence, sponsorships, and advertising through billboards, television, and social media. The conclusion emphasizes the importance of a well-defined marketing mix for effective product promotion and reaching target customers. References include books and journal articles related to marketing mix and strategies.

Promotion mix
Holland & Barrett
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Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
CONCLUSION...........................................................................................................................................3
REFRENCES..............................................................................................................................................4
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INTRODUCTION
For every company it is essential to adopt marketing mix as through that they can
develop proper strategies for marketing their products and services at the potential marketplace
(Eastham, Weisenstein and Barrett, 2014). This will include several elements such as products,
price, place and promotion. Organization selected for this report is Holland & Barrett which is a
retail store operating business at England, United Kingdom from 1870. The main aim of
conducting this assignment is to understand about marketing mix factors of respective company.
MAIN BODY
 Products: Holland & Barrett offer wide range of vitamins, minerals, herbal medicine,
ethical beauty enzymes and vegetarian food products.
 Price: Respective Company set their price according to economic condition of their
potential customer so that they can buy products.
 Place: Holland and Barrett place their products at its retail store and they are operating
through nearby 1300 store.
 Promotion: Holland and Barrett adopt numbers of promotion strategies for advertising
their products such as offer discounted code, strong presence at online medium and
sponsorship (Jenkins and et. al., 2014). They also conduct advertisement through
billboards, television, digital channel, social media and so on.
CONCLUSION
By analyzing above discussed point it can be summarize that through conducting
marketing mix an organization able to develop proper decision or strategies related to products or
services which they are going to offer at potential marketplace. Through this company
management also able to take decision related to the product development, price setting, place to
offer and promotion channels, this will help them in reaching potential customers successfully.
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REFRENCES
Books and Journals
Eastham, S. D., Weisenstein, D. K. and Barrett, S. R., 2014. Development and evaluation of the
unified tropospheric–stratospheric chemistry extension (UCX) for the global chemistry-
transport model GEOS-Chem. Atmospheric Environment. 89. pp.52-63.
Jenkins, G. and et. al., 2014. Wrinkle reduction in post‐menopausal women consuming a novel
oral supplement: a double‐blind placebo‐controlled randomized study. International
journal of cosmetic science. 36(1). pp.22-31.
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