Developing a Marketing Strategy for Holland & Barratt via SOSTAC

This report provides a detailed analysis of Holland & Barratt's marketing strategy using the SOSTAC framework. It examines the situation, objectives, strategy, tactics, actions, and control elements relevant to the company. The situational analysis includes a PESTLE analysis, identifying political, economic, social, technological, environmental, and legal factors impacting the business. Objectives are developed to address weaknesses such as over-reliance on foreign labor and pollution. The strategy focuses on differentiation through collaboration and the creation of organic health products. Tactics cover place, price, product, and promotion, emphasizing standardization, adaptation, and glocalization. Actions involve specific steps like website adaptation and campaign launches, while control mechanisms monitor reach, act, convert, and engage. The report concludes that the SOSTAC framework is valuable for marketing purposes at Holland & Barrett.

PRINCIPLES AND PRACTICES OF
MARKETING- PPM

TABLE OF CONTENT
 INTRODUCTION
 ELEMENTS OF SOSTAC
 SITUATION
 OBJECTIVES
 STRATEGY
 TACTICS
 ACTIONS
 CONTROL
 CONCLUSION
 REFERENCES

INTRODUCTION
 Sostac planning framework is a logical factor which helps in building in
depth situational analysis which informs a subsequent way of making
decisions about the strategy and tactics.
 For this project the chosen organization is Holland & Barratt which is chain
of health food shops based in UK.
 This project has explanation of the different elements of Sostac for the
application of the separate and holistic overview of the strategy of the
company.

ELEMENTS OF SOSTAC
ELEMENTS OF SOSTAC
 Sostac is a model which plans the marketing with the help of the following elements,
 SITUATION
 OBJECTIVES
 STRATEGY
 TACTICS
 ACTION
 CONTROL

SITUATION
 Situational analysis of Holland & Barratt would include the macro environmental analysis which
would be analysed by Pestle analysis,

Cont..
POLITICAL-
 This organization has to maintain the standards recommended by agency for daily nutrient
guidelines.
 Government campaigns regarding vitamin D supplements effects the organization products.
 On the basis of NHS which identified people over 50, pregnant women and children under 5
at great risk thus, the products are designed accordingly by this company.

Cont..
ECONOMICAL
 Due to Brexit and Covid-19 the business of this
organization has been effected as the economy UK suffered
recession.
 Increase of health needs due to the poor economic
conditions has also increased the demands of the products.

Cont..
SOCIAL
 In UK more than 10 million people are over 65
years which impacts the demand of age specific
products.
 Due to the increase in conflicting information on
the social media their has been a mistrust about
the company in the society.

Cont..
TECHNOLOGICAL
 Holland and Barrett application has been the digital innovation the business was looking for.
 It has helped the company to educate their customers towards the use of vitamins and minerals.

Cont..
ENVIRONMENTAL
 The company aims to reduce the emission of carbon through its
offsetting programs.
 Holland & Barrett has started to increase the use of electricity
through 100% renewable sources.

Cont…
LEGAL
 Any sort of misleading or threats of changing European Union legislation can affect the
organization.
 There can a breach in the Human Rights which would affect the business operations.

OBJECTIVES
 In this frame work this element develops the objective of marketing
through the following ways,
 Weakness for Holland & Barrett is the threat of over-reliance of the
foreign commercial property price labour government law on foreign
labour.
 The pollutions caused by this organization is a weakness of this
organization.
 Its weak presence over the internet also effects the competition of the
dull and boring layouts of outlet.
 The resolution of these weaknesses can be used for the creation of smart
objectives for the organization.