Developing a Marketing Strategy for Holland & Barratt via SOSTAC

This report provides a detailed analysis of Holland & Barratt's marketing strategy using the SOSTAC framework. It examines the situation, objectives, strategy, tactics, actions, and control elements relevant to the company. The situational analysis includes a PESTLE analysis, identifying political...Read More

PRINCIPLES AND PRACTICES OF
MARKETING- PPM

TABLE OF CONTENT
 INTRODUCTION
 ELEMENTS OF SOSTAC
 SITUATION
 OBJECTIVES
 STRATEGY
 TACTICS
 ACTIONS
 CONTROL
 CONCLUSION
 REFERENCES

INTRODUCTION
 Sostac planning framework is a logical factor which helps in building in
depth situational analysis which informs a subsequent way of making
decisions about the strategy and tactics.
 For this project the chosen organization is Holland & Barratt which is chain
of health food shops based in UK.
 This project has explanation of the different elements of Sostac for the
application of the separate and holistic overview of the strategy of the
company.

ELEMENTS OF SOSTAC
ELEMENTS OF SOSTAC
 Sostac is a model which plans the marketing with the help of the following elements,
 SITUATION
 OBJECTIVES
 STRATEGY
 TACTICS
 ACTION
 CONTROL

SITUATION
 Situational analysis of Holland & Barratt would include the macro environmental analysis which
would be analysed by Pestle analysis,

Cont..
POLITICAL-
 This organization has to maintain the standards recommended by agency for daily nutrient
guidelines.
 Government campaigns regarding vitamin D supplements effects the organization products.
 On the basis of NHS which identified people over 50, pregnant women and children under 5
at great risk thus, the products are designed accordingly by this company.

Cont..
ECONOMICAL
 Due to Brexit and Covid-19 the business of this
organization has been effected as the economy UK suffered
recession.
 Increase of health needs due to the poor economic
conditions has also increased the demands of the products.

Cont..
SOCIAL
 In UK more than 10 million people are over 65
years which impacts the demand of age specific
products.
 Due to the increase in conflicting information on
the social media their has been a mistrust about
the company in the society.

Cont..
TECHNOLOGICAL
 Holland and Barrett application has been the digital innovation the business was looking for.
 It has helped the company to educate their customers towards the use of vitamins and minerals.

Cont..
ENVIRONMENTAL
 The company aims to reduce the emission of carbon through its
offsetting programs.
 Holland & Barrett has started to increase the use of electricity
through 100% renewable sources.

Cont…
LEGAL
 Any sort of misleading or threats of changing European Union legislation can affect the
organization.
 There can a breach in the Human Rights which would affect the business operations.

OBJECTIVES
 In this frame work this element develops the objective of marketing
through the following ways,
 Weakness for Holland & Barrett is the threat of over-reliance of the
foreign commercial property price labour government law on foreign
labour.
 The pollutions caused by this organization is a weakness of this
organization.
 Its weak presence over the internet also effects the competition of the
dull and boring layouts of outlet.
 The resolution of these weaknesses can be used for the creation of smart
objectives for the organization.

STRATEGY
 One of the porter's generic strategy can be used for this organization.
 Differentiation
 Holland & Barrett can increase the productivity of its operations through
differentiating in its products for achieving effectiveness.
 It can collaborate with other companies for creating beauty products for
the promotion of health supplements.
 Creation of organic health products with the help of collaboration can
help the business for increasing the organization effectiveness.
 Through collaboration the business will be able to enter a different
market segment

TACTICS
 PLACE :
STANDARDIZATION ADAPTATION GLOCALISATION
For setting the standard the
company needs to sell its health
products in different platforms.
It needs to adapt with online
business strategies such that
the products can be sold
online.
Internet practices would be
the best way of expanding
the business in both Global
and Local market.

CONT…
 PRICE
STANDARDIZATION ADAPTATION GLOCALISATION
Price of its product should
not be dropped from a certain
standard that it is negatively
impacted.
This business can also
adapt the price of a certain
product which has more
demand for increasing its
profit.
For different market
different prices are to be
considered for surviving in
both national and
international market.

CONTI
 PRODUCT :
STANDARDIZATION ADAPTATION GLOBAL
Standards can be set through
ensuring the quality of the
products.
The production unit of this
organization needs to be
adaptable as it can influence
the changes in the management
of the organization.
Quality of the product has the
capacity of influencing the
local as well and international
customers towards them.

CONT..
 PROMOTION :
STANDARDIZATION ADAPTATION GLOBAL
The products of the
organization are related to
the health and development
thus, there should be certain
standards of promotion
which would help the
managing promotion of
product in the market.
A collaborative nature of the
business can help it to
increase its promotion and
be effective in increasing its
market segment.
Better promotions in the
international market through
digital marketing techniques
can help the business to
develop the marketing in
both national and global
market.

ACTION
SMART objectives are to be prepared for effective strategy of the
business,
Specific
 It should focus on collaborating with the other business for
development of differentiation strategy.
Measurable
 Increase of business in the glocalisation market will be considered
to be the measure of success.

Cont..
Achievable
 Establishing target which are understandable can be said to be the way of achieving success.
Realistic
 The goals of the organization should be planned accordingly such that it can reach it with the
implementation of a plan.
Time Frame
 The objective of this business should contain a specific time which is essential for the growth
of the business

CONTINUE..
Actions Jan Feb Mar April May June July Aug Sep Nov Dec
Identification of
physical
premises
Adaptation of
website for target
country
Build app
Curating and
approving
content
Launching
digital print and
place based
campaigns
Staffing
Recruiting and
training staff
Place
Open flagship
site

CONTROL
Control is established with the following,
Reach
 Reaching the customers with marketing will help the business to improve the business of health
products.
Act
 Acting accordingly to the strategy with the data gathered will be essential for effectiveness
towards the customers.

Cont..
Convert
 By offering the consumers deals, or personalization of products and practices will help
convert the visitor of the store to consumer.
Engage
 Through after sale engagement the business can improve the customer loyalty.

CONCLUSION
 From the above project it can be concluded that SOSTAC framework can be used for
marketing purpose for this organization.
 Each element of this framework was explained for Holland & Barrett.

REFERENCES
 Maulana, M., Kriyantono, R. and Prasetyo, B.D., 2021. Implementation of Marketing
Communication Strategy for Alcoholic Products in Social Sensitivity and Legal
Protection. International Journal of Science and Society. 3(3). pp.221-238.
 Safanta, A., and et.al., 2019, March. Digital Marketing Strategy for Laboratories
Marketplace. In Journal of Physics: Conference Series (Vol. 1196, No. 1, p. 012078).
IOP Publishing.
 Sharma, S. and Bumb, A., 2021. Marketing at the Bottom of the Pyramid: Overcoming
the Challenges through MICMAC Analysis. Journal of Global Marketing, pp.1-16.