Strategic Marketing Report: SOSTAC Model Applied to Holland & Barrett

This report provides a situational analysis of Holland & Barrett's marketing strategies using the SOSTAC model. It examines the macro environment, outlines objectives such as increasing sales, market share, and profit, and discusses strategies like cost leadership and market development. The report also touches upon action and control mechanisms using KPIs and benchmarking. Ultimately, it concludes that situational analysis and the SOSTAC framework are crucial for identifying opportunities and challenges within the organization's marketing efforts, focusing on place, price, promotion, and product standardization. The report also references several books and journals to support its analysis.

Principles and Practices of Marketing

Table of Content
 Introduction
 SOSTAC Model
 Situational analysis on the macro environment
 Objectives
 Strategy
 Action and Control
 Conclusion
 References

Introduction
 Situational analysis is helpful in
understanding the environment in
which the plan is delivered to execute
planning process and prioritize the
actions.
 In this project the chosen company is
the Holland and Barrett, it is a leading
European brand.

SOSTAC Model

Situational analysis on the macro
environment
SOSTAC framework is a planning model which is
developed by PR Smith in 1990 and one of the
most popular marketing model which helps in
making the structuring campaigns easy because
every marketing effort requires a proper planning
for the future actions.
 Political
 Economic
 Social
 Technology

Objectives
While entering into a new country
company can have different objectives
which are explained below-
 increase sales
 increase the market share
 increase profit

Strategy
 First strategy- When a company wants
to gain a market place in the new
country by using Cost leadership. It
helps in reducing the production cost
and increasing the efficiency.
 Second Strategy- Market development
strategy can help the company to
introduce their different products to the
targeted audience.

About action and control
 KPI- It can help the company to know
how well the business of its company
performs against their strategic goals.
 Benchmarking- The performance of
the business is compare with the other
businesses. It allows to compare own
levels of performance with the
performance level of others .

Conclusion
 The above report concluded that the situation analysis is a process which supports in
finding out the challenges and opportunities of the organisation for the products or
services. Hence, as a result of this, SOSTAC framework is analysed on the macro
environment of the company. SOSTAC has its focus on place, price, promotion and
product with the approach of standardisation.

References
Books and Journals
 Dawes, J., 2018. The Ansoff matrix: A legendary tool, but with two logical
problems. But with Two Logical Problems (February 27, 2018).
 Del Pero, C., Aste, N., Paksoy, H., Haghighat, F., Grillo, S. and Leonforte, F., 2018.
Energy storage key performance indicators for building application. Sustainable cities
and society, 40, pp.54-65.
 Haber, J. and Schryver, C., 2019. How to create key performance indicators. The CPA
Journal, 89(4), pp.24-30.
 Harvey, H.B. and Sotardi, S.T., 2018. Key performance indicators and the balanced
scorecard. Journal of the American College of Radiology: JACR, 15(7), pp.1000-1001.