Comprehensive 4P's Marketing Plan for Hollister in South Africa

This report provides a 4Ps marketing plan analysis for Hollister, focusing on its potential expansion into the South African market. It begins with an overview of Hollister's products and services, emphasizing their appeal to a teen demographic and their unique product offerings. The report then addresses pricing strategies, suggesting affordable price points to attract customers and maximize profit margins. The distribution or 'Place' section explores delivery channels, including direct selling and selling through intermediaries like shopping malls. Finally, the report outlines promotional techniques, such as marketing agencies, print and digital media (TV, radio, newspapers), and social media platforms to enhance brand awareness and customer engagement. The conclusion emphasizes the importance of effective pricing, production, and promotional measures to drive sales and establish growth for Hollister in the South African market.

4P'S MARKETING PLAN
HOLISTER

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK ..............................................................................................................................................1
1. Company Products or service..................................................................................................1
2. Price of product.......................................................................................................................1
REFERENCES................................................................................................................................3

INTRODUCTION
4P's marketing plans is crucial tools that help to understand what service and product will
offer to customers and how to plan for successful goods offering. It is most commonly executed
through the 4P's like, Price, Promotion, Products and Place (Londhe, 2014). The present report is
based on Hollister Concept store organization that often advertised as Hollister. This unit
explain products and service of company and purpose for introducing in new market. It will
clarify price of that goods and deliver process that supply things to customers. Furthermore, it
justifies methods of telling consumers about facilities and products of company that attract them
towards firm business functions.
TASK
1. Company Products or service
Hollister is an American life style brand owned by Abercrombie & Fitch Co in which
their concept is originally planned to attract customers aged 14 to 18 at lower price point. They
manufacture clothes for teens in U.S. Company produce jeans, jackets, body care, swimwear,
shoes, dresses, pins, belts, perfume and sunglasses to its customers. Organization want to expand
their business in South Africa whether they provide range of their products or service. They
manufacture its products according to clients needs or wants that have clear grasp of exact goods
(Nuseir and Madanat, 2015). They produce unique goods that help to make business successful
in marketplace. Expanding business in S.A is appropriate because in that country do not have
range of these products or brand that provide satisfaction to them. In country people required
different and unique goods or service which give proper atonement of purchase. Within doing
this procedure Hollister gain its desired goals and objectives and achieve best results. It
processes increase their probability and productivity more than others. Organization identify
customers wants and requirements than produce products by focusing on their production
function which make it unique or different from the another company products.
2. Price of product
Hollister needs to expand its products or services in South Africa where they offer each
product by setting good prices. This market strategy attract people towards them that will
increase their profit margin more and more. They offer goods in their stores at affordable charges
that garb the attention of clients as well as new peoples. Mainly company designed clothes for
teen aged and sale it at lower prices points like casual wears. Prices of goods is the major
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attraction point that have to concentrated by Hollister (Zhu and Sarkis, 2016). After
manufacturing good quality products firm make pricing decision in which they set charge of each
things. It will impact supply, profits margins, marketing strategy and demand of customers. This
stage will influence in place and promotion functions of company. Firm using different pricing
strategy for selling service or product. They set price to maximize probability for each sold unit
that increase their market shares. Pricing strategy takes into account segments, market
conditions, ability to pay, competitors actions and input costs.
3. What will be the delivery channel of Hollister in South Africa?
The distribution channel or Place of getting the products and services of Hollister will
include the proper setting up of the suitable outlets and other accessories stores within the
various cities of South Africa in order to improve their reach for its customer's (Azeem and
Sharma, 2015). It will help in processing the operations services that will lead to the rise in
carrying out of the operations and thus, supports a good rise in revenue generation of the
organisation. Different delivering approaches can be undertaken by the organisation that involves
following measures of placing the delivery of products or services of Hollister are:
 Direct Selling: This approach involves the company to sell and offer its clothings and
other accessories to the potential customers in South Africa. It helps in gaining pure
revenue without any involvement of third name in distribution channel. This involves the
setting up of a dedicated showroom for the organisation.
 Selling through intermediaries: It involves the approach of involving the third party or
an intermediate between the customers and Hollister. This can involve the setting up of
an outlet in a shopping complex or mall.
4. Promotional techniques to be used by Hollister in South Africa
Hollister will help in proper planning of the promotional operations that will lead to the
setting up of the operations that will lead to the rise in setting up of effective promotional
facilities that will impact the operations and thus will help in carrying out of the facilities in most
effective way that will lead the firm to improve the sales and overall profitability.
As the organization is entering within a new marketplace in a foreign country, support
from the marketing agencies will help in improving the promotional facilities that will help in
improving the awareness and customer base of the company (Cioffi and Manrai, 2015). Besides
this, the print and digital media like TV and Radio commercials, Newspaper and pamphlets can
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be distributed that will help in improving the overall operations and setting up of the effective
advertising of the clothing's and services. Besides this, social media platform and direct
marketing can be followed that will help in improving the overall advertising or promotion of the
selected fashion clothing enterprise and this will help in improving the overall customer base and
revenue generation of the organisation.
CONCLUSION
On the basis of the effective assessment of the business operations and other facilities that
are been carried out at the organisation that will help in improving the operational capabilities of
the organisation that will lead the firm to set suitable growth measures and of selected clothing
company within the organisation. This will help in placing the proper promotional and
distributional facilities. Besides this, it will lead the organisation to set effective measures and
thus will lead the organisation to have high level of operation's and improving the performance
of the organisation on a greater level. Besides this, effective and proper pricing and production
measures are been carried out that will help in improving the overall sales of the organisation
that will help in setting or establishment of the growth measures of the organisation.
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REFERENCES
Books and Journals
Azeem, S. and Sharma, R.R.K., 2015. Elements of the retail marketing mix: a study of different
retail formats in India. The Business & Management Review. 5(4). pp.51.
Cioffi, D.J. and Manrai, L.A., 2015. Marketing of Antique Product Labels: Anomalies and
Challenges. In Proceedings of the 1997 World Marketing Congress. pp. 314-315.
Springer, Cham.
Londhe, B.R., 2014. Marketing mix for next generation marketing. Procedia Economics and
Finance. 11. pp.335-340.
Nuseir, M.T. and Madanat, H., 2015. 4Ps: A strategy to secure customers' loyalty via customer
satisfaction. International Journal of Marketing Studies. 7(4). p.78.
Zhu, Q. and Sarkis, J., 2016. Green marketing and consumerism as social change in China:
Analyzing the literature. International Journal of Production Economics. 181. pp.289-
302.
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