This report presents a PEST (Political, Economic, Social, and Technological) analysis of the lifestyle brand Hollister, focusing on the external macro-environmental factors influencing its business, particularly in the context of its potential expansion into the Indian market. The analysis examines how political stability, trade regulations, tariffs, government regulations, and legal issues impact Hollister's operations and profitability. Economic factors such as interest rates, inflation, unemployment, and credit availability are also assessed for their effects on sales and profit. The social factors, including population growth, education, age distribution, and consumer attitudes, are considered to understand market demands. Finally, the report investigates how technological advancements, including automation and R&D, influence product development, cost structures, and market competitiveness. The conclusion summarizes the positive and negative impacts of these factors, highlighting the importance of adapting to external changes, especially within the dynamic Indian market.