Portfolio of Work: Hollister's Australian Market Entry Strategy

This portfolio provides a comprehensive analysis of Hollister's potential market expansion into Australia. It begins with a personal letter reflecting on past experiences. The core of the portfolio includes a PEST (Political, Economic, Social, and Technological) analysis of Australia, assessing factors that could affect Hollister's expansion. A 4Ps marketing plan (Product, Price, Place, Promotion) is developed to guide Hollister's entry into Melbourne, focusing on the target market of millennials. Furthermore, the portfolio addresses the importance of raising awareness of social issues within the company to prepare for challenges in the global market. The analysis emphasizes the need for employee training and development to adapt to foreign conditions and gain a competitive advantage. The portfolio concludes by summarizing the key findings and the suitability of the company for expansion, highlighting the importance of portfolios in market entry strategies, all contributed by a student on Desklib, a platform for AI-powered study tools.

Portfolio of Work

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1- Roadmap of life:...............................................................................................................1
TASK 2 - PEST analysis of Australia which and how these factors can affect expansion of
Hollister............................................................................................................................................2
TASK 3- 4P'S Marketing Plan.........................................................................................................3
TASK 4- Raising Awareness of Social Issues.................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
A portfolio is an important document which helps in providing essentials data and
credentials of a business concern to other competitor firms (Ryan, 2016). This report has been
based on Hollister which is a US based business concern dealing in clothing sector. This report
combines various elements such as a letter to self, marketing plan, pest analysis etc.
TASK 1- Roadmap of life:
Letter:
XYZ,
123, Tampa Bay, WA, 555
[phone]
Young Generation,
In my past, there were many things that were effectively influenced me and has been a great
memory for myself that whenever I think about, there is a smile comes on my face. My father
can be considered as one of the main reason with whom I felt what peace actually is, even when
you are going through a number of problems. He has motivated me and made me a good person
which helped me out in using different ways to resolve the issues. Along with this, I have also
made many mistakes in my life like I started taking drugs, started drugs and so on. This
impacted negatively on me and pushed me away from my future goals. This is one of the only
thing that I don't feel great about and I wish that I have never done that. My parents were the
only people who helped me out from coming out of drugs and on them you can trust blindly.
My parents makes me feel happy and I love them the way they are.
Thank You for the consideration,
ABC.
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TASK 2 - PEST analysis of Australia which and how these factors can affect
expansion of Hollister.
Political Economical
Australia is one of the biggest power in world of
politics, as the political conditions of the country
is very strong and stable. This allow different
business to come and perform their activities in
very peaceful manner. Hollister is one of the
biggest of organisation of UK and the political
conditions of both nations are very much
similar. The political conditions of Australia will
lead them to gain their expansion in very
effective manner (Gehrig, Sögner and
Westerkamp, 2018).
The economic condition of Australia is very
much stable and healthy in nature. Hollister is
ready to make a huge amount to invest for their
expansion, as this is all because of the stable
economic conditions. This will help them in
getting a strong start to their business in
Australia.
Social Technological
When it come of the factors related to society of
Australia, then it can be said that it is very much
similar to society of UK. Therefore, it can be
easy for Hollister to read and deliver the needs
of customers, which lead them to get success.
The growth in technology is the latest trend of
the world, and Australia is one of the most
powerful country in the world of technology.
Therefore, leaders of Hollister have to introduce
some latest technologies along with their
expansion in Australia, so that they can get
attention of customers. This will lead the
organisation to get a strong start and a good base
for future.
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TASK 3- 4P'S Marketing Plan
Background: Hollister Co. is planning to enter into Melbourne, Australia with an aim to
tap the advantage of high profile needs of population of this country by providing high quality
products. For facilitating this successfully, managers of this enterprise have made a marketing
plan as described below:-
Mission: “To offer high quality products to customers to derive maximum satisfaction
from them and attain high customer service excellence”
Vision: “To become a global leader in clothing retail industry by providing products
which enhances standard of living of people”
STP: This model is used to gain knowledge about the target audience and market for a
company while entering a new country. Hollister Co. has also applied this model in this context
as follows:-
Segmentation: Enterprise has segmented the audience of Australia as per their
demographic characteristics as the standard of living of people over this is quite high and they
prefer high quality products.
Targeting: Hollister Co, has targetted millennials of Melbourne, Australia due to the
large scale liking of this customer segment towards clothing and accessories.
Positioning: Company has strategically positioned Melbourne as the expansion location
due to large scale availability of infrastructural facilities, raw material, labour and other
equipments that are necessary for company to carry out manufacturing of products (Wolff, 2018)
TASK 4- Raising Awareness of Social Issues
Hollister has the issue of entering into the global market and facing the challenges. The
challenges faced by Hollister in the global could be social, technological, political, economical,
environmental and legal factors.
These factors arises when a company is entering itself into global market. There should
be awareness among the employees of Hollister so that they will be ready for the upcoming
challenges which can come in front of the way of success of company. These issues when
identified help the company to be ready fro the future. In order to counter the challenges, the
company should focus on to adopt those changes so that they will concentrate over their work.
This allows the company to attract the customers towards their premise. Apart from that,
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company will gain competitive advantage in global market also (Fama, 2017). The employees
should be trained according to the foreign condition and that is why they will be prepared for the
future use. Training and development help them to address the issue with more concentration and
ability. Training also provide weapons to counter with the issues. Self development learning is
also an aspect which is recommended to the employees. They should learn from their past
experience and thus adopt the changes required by the company. With the help of such training
and development sessions the employees of Hollister will develop their skills and accordingly
develop the efficiency and productivity of the organizational. Apart from that, the main
advantage company will get from above solutions is that they will gain competitive advantage.
CONCLUSION
With the help of above mentioned report, it is being concluded that, why a company is
suitable and what are its strengths. Portfolios are generally prepared whenever a company wishes
to expand its market or enter into new market.
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REFERENCES
Books and Journals
Fama, E. F., 2017. The Fama portfolio: selected papers of Eugene F. Fama. University of
Chicago Press.
Gehrig, T., Sögner, L. and Westerkamp, A., 2018. Making Parametric Portfolio Policies Work.
Ryan, C. T., 2016. Portfolio of compositions with commentaries 2012-2015.
Wolff, R., 2018. Artist Portfolio| Two Generations of Artists at the University of Nigeria,
Nsukka. Ufahamu: A Journal of African Studies. 41(1).
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