Global Strategy Analysis: Hollywood Studios' Expansion

This report analyzes the global strategies employed by Hollywood studios, focusing on their approach to international markets and competitive advantages. It examines how globalization has enabled these studios to expand beyond the US and Asia, adapting their products to resonate with diverse audiences through local themes, cultural relevance, and international collaborations. The report highlights the studios' adoption of competitive strategies, including global integration and standardization, as well as their use of ICT and strategic networks to enhance production and distribution. It also addresses challenges such as cultural and political complexities, intellectual property rights, and piracy. The report concludes by emphasizing the importance of localization, affordable pricing, and online platforms in driving audience engagement and market expansion, ultimately aiming to understand how Hollywood studios are adapting to the global entertainment landscape.

Global Strategy 1
Global Strategy
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Global Strategy 2
Global Strategy
Hollywood studios have a good experience in creating firms to entertain their viewers and
with this they know on what to work on to improve their product. Globalization has helped the
company to go beyond firm production companies in the US and Asia since their firms are of
high quality. The firms are forced to adopt a global strategy that helps the company to earn
substantial revenues from international market. The company’s movies are well accepted in
Europe, Asia and Latin America. Globalization has created a successful environment giving
opportunities to the movie makers to adapt their products and making it easy to relate with their
audience effectively hence they ensure they introduce local themes, current situations in different
countries and providing role to their actors and establishing overseas joint ventures with other
movie makers. Hollywood studios are believed to easily adopt global strategy because their firms
are globally attractive, contain locally missed out resources and internationally recognized talent.
(Pimple, Mishra and Shastri, 2016, pg. 5).
Competitive strategy is a major formula adopted by the Hollywood studios and mainly
deals with the global integration and standardization of their product since the market is so
competitive especially with the Chinese firms. Hollywood studios are able to adopt a complex
network of inter independence among other firm studios all over the continent and this will
create a good ecosystem for the actors and the audience. The studios have enhanced their ICT to
ensure they accord with the revolution changes and can easily access their product through
certain website and they receive feedback from their audience hence can easily improve their
products. The adoption of the strategy plays a great role in providing wealth for the nation and
sharing values throughout the world. The Hollywood’s company aims to provide economic
expansion internationally. (Harrigan, 2017, pg. 335).

Global Strategy 3
The company has been able to observe foreign market as one of the production strategy. The
foreign market phenomenon is based to entertain newspaper variety to ensure they reach to new
audience easily. The importance of the foreign market for the Hollywood studios is to ensure
green light decisions and promote production process. The editors have developed different
version of writing stories with some being so explicit since they have been under the persistence
to differentiate between domestic and foreign audience preferences, preferably to portray cultural
significance. Strategic networks along with international network have played a role in shaping
Hollywood industries and multinational industries. (Dueñas-González and Campbell, 2016, pg.
15).
Hollywood studios have been able to encounter both cultural and political strategy which is a
complication in most of the countries. Journalists and Hollywood insiders are constantly trying to
rationalize the unpredictability and ensure that they explain their firms to their audience and
identify general trends from their audiences. Depending on different locations and audience
demand of the movies may vary hence the company has to trend in different field like action,
slapstick comedies and ethical content. (Burnett, 2017, pg. 19).
Comments on global strategy

Global Strategy 4
Hollywood studios are believed to be one of the most developed companies since it has to
cater to international as well national audience; they are facing huge pressure to deliver content
that would garner global acceptance and critic. The studios have targeted profitable market for
their product especially to the US and Asia since the population is high and they are familiar
with the cultural trend of US and European countries. The company tries to get actors across the
world and this has supported in marketing their products because most of the countries are able
to relate the movies with their culture and easy to address their interests. The company has
successfully expanded globally in order to capitalize on the unrealized market and market their
products. The studio has tried to reach audience by the medium of magazines, on line teasers,
short films showcasing their movies to capture the interest of the audience.
The company is trying to create solidarity among the nation by avoiding discrimination when
dealing with audience and actors. The management team of the Hollywood studio has made a
step of localization to make it easy for them to market their products. The studio has created an
imagination room for their audience, making their audience eager and keeps them on guessing
hence their interest haunts them to watch more.
The studio has set an affordable price for their customers and ensures they have their own
trademark to face the rat competition. The company has created an online website creating a
platform for their customers to either comment or request for movies and this has promoted the
demand of the products. The films provided by the company differ for different ages and create
warnings and also give out social messages.
The company may face threats as they try international marketing especially when there is large
exposure to infringement on intellectual property right and piracy hence most of their items may
face piracy or plagiarism. The cost of their movies has been reduced because they have triggered

Global Strategy 5
competition from other countries. Some themes may antagonize the natives of different countries
and may lead to banning of the movie and this leads to destruction of their market.
The studios also employ renowned actors to promote their work on international platforms to
credit international acclaim and revenues in return. The current strategy for the Hollywood
studios is to be the leading producers and providers of the entertainment using portfolio of
brands and collaborations with different international studios that will help the company to
promote its activities. The company has learned from their previous mistake and is working hard
to ensure they avoid the same mistakes in future.
References
Burnett, R., 2017. Global strategies and local markets: Explaining Swedish music export success.
In Global Repertoires (pp. 9-19). Routledge.

Global Strategy 6
Dueñas-González, A. and Campbell, S., 2016. Global strategies for the treatment of early-stage
and advanced cervical cancer. Current Opinion in Obstetrics and Gynecology, 28(1), pp.11-17.
Harrigan, K.R., 2017. Joint ventures and global strategies. In International Business (pp. 329-
338). Routledge.
Pimple, S., Mishra, G. and Shastri, S., 2016. Global strategies for cervical cancer prevention.
Current Opinion in Obstetrics and Gynecology, 28(1), pp.4-10.