Analysis of Microsoft Hololens: B2B and Marketing Channel Strategies

This report provides an analysis of the Microsoft Hololens, a product developed by Microsoft. It examines the type of product, focusing on its AR and VR capabilities, and categorizes it as a specialist product. The report then delves into the product's life cycle, outlining the stages from the initial 'Case for the Opening' to 'Destroying the Fabricate', and discusses the importance of innovation. It also details the steps for new product development, including idea generation, screening, concept development, and testing, highlighting the commercialization stage as particularly challenging. The report references sources discussing the Hololens' impact on product design and its place in the market, providing a comprehensive overview of its marketing and product development strategies.

Running Head: B2B and Marketing Channels
B2B and Marketing Channels

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Table of Content
Introduction......................................................................................................................................2
1) Type of Product Hololens Offers.............................................................................................2
2) Stage of the Product Life Cycle:..............................................................................................2
Stage 1: Case for the Opening.........................................................................................................3
Stage 2: Building the Set.................................................................................................................3
Stage 3: Competing the Fabricate....................................................................................................3
Stage 4: Destroying the Fabricate....................................................................................................3
Stage 5: Other Forms.......................................................................................................................4
Steps for the new development product...........................................................................................4
References........................................................................................................................................5

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Introduction
In this present paper, we will discuss some questions that are related to the Microsoft Hololens. It
is manufactured and developed by one of the famous company that is Microsoft. The Microsoft
Hololens are dealing with number of the real applications. The company tries to develop
applications which are 2D and the 3D. It makes use of the WINDOW 10 operating system.
1) Type of Product Hololens Offers: It emphasizes on a unique AR and VR headgear
respectively. It especially deals in making hardware which is company’s unique creation.
It also keeps an eye on assuring the best quality is provided to its customers. It also
emphasizes on building the comfort and quality for its customers. It also focuses on
headset with the transparent lens. Hololens product, which aims to be next generation of
virtual reality. It offers specialist product for its consumers. It produces goods which can
be sold to the consumers. There are three types of goods that are shopping, specialist and
unsought goods. Shopping product refers to type of the product that requires some
research of consumers and which can be compared with another brand. Specialists
product refers to brand image and consumer choose the best quality for the purchase.
Unsought products are those which say that whether the product is too much known to
customers or not (Dawood et al., 2015).
2) Stage of the Product Life Cycle: The stage of product life cycle emphasizes on the
current stage in which the product is processing and it is coming down with the
adjustment and appropriation. When you are dealing with digital product to scale up and
down rapidly due to market changes. The equipment has favorable condition with the
fashion and also it has eco-framework that states it is eco-friendly equipment. But the

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product needs to bring innovation in its work so that in order to provide the competitive
advantage to the company.
Stage 1: Case for the Opening
It is the actual play which helps in beginning the fun. So this stage is the beginning stage
and it offers the holographic video that can be replayed and it contains all data in it.
Stage 2: Building the Set
The building of set needs to set the base which helps us to proceed further. We need to
see the problems related to it. We will also set the manufacturers. It also utilizes the
online posting of networking.
Stage 3: Competing the Fabricate
Competing Fabricate needs to bring the innovation from time-to-time that emphasizes in
building their brand image and also help in giving the competition to its competitors. We
can take an example that is of Apple. The Apple gives very difficult competition to the
Microsoft Holosens. So Microsoft needs to upgrade the fabric so that they can give the
tough competition.
Stage 4: Destroying the Fabricate
This is the most crucial stage, in which we can play a game whenever we wish too.

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Stage 5: Other Forms
The other forms consist of those items that emphasizes on the other set which helps us in
increasing the productivity and also help in enhancing the performance of the company. It
also works on expanding the market so as to get the fruitful results in the future (Ciaccia
et al., 2015).
The most crucial stage is developing fabricate because it one of the challenging phase the
company need to face. There is lots of complexity involved in developing appropriate
fabricate.
Steps for the new development product
It focuses on the steps for the new development of the product. There are the eight steps that are
needed to be followed for the development of the new product. When proper steps are to be
followed, the outcomes will be desirable. Out of eight steps, the company has completed idea
generation, screening of the idea and development of new concept and testing of the stages. Out
of eight, five are completed and rest is analysis of the business, development of the product,
testing of the market, commercialization and the last one is launch of all the stages. Out of all
these the most challenging stage, is commercialization stage. This stage involves complex stages
and it is also very crucial to perform. This step is one of junction plans because it involves the
pricing and marketing plans. The pricing plans emphasize that what prices are perfect for the
target market and the marketing plans say that which market we need to conquer. After all this
steps the product is initialized and product is launched in the market (An et al., 2016).

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References
An, S. (2016, March 14). Design Life Cycle. Retrieved from design life-cycle:
http://www.designlife-cycle.com/microsoft-hololens/
Ciaccia, C. (2015, January 22). Microsoft Windows 10 and HoloLens Shows Innovation Is Back
in Redmond. Retrieved from the street: https://www.thestreet.com/story/13019096/1/microsoft-
windows-10-and-hololens-shows-innovation-is-back-in-redmond.html
Dawood, S. (2015, December 11). How holograms could change the way product designers
work. Retrieved from design week:
http://www.designweek.co.uk/issues/7-13-december-2015/how-holograms-could-change-the-
way-product-designers-work/