Home Automation Project: Industry Analysis and Target Markets

This project analyzes the home automation market, focusing on the ABC Company's potential in the technological industry. The project begins with an introduction to home automation systems, highlighting their role in controlling climate, lighting, appliances, and security. It then delves into industry segmentation, emphasizing the importance of understanding various market segments, pricing strategies, and promotional efforts. The target market is identified as homeowners, offices, hotels, and institutions. A competitor analysis examines existing companies like Amazon Echo, Wink Hub 2, and Samsung Smart Things, providing insights into the competitive landscape. The project also includes a financial review and cash flow projection, estimating start-up costs and financial management strategies. Finally, the project concludes with a summary of the presented ideas, emphasizing the feasibility and potential of the home automation business. References to relevant research papers and patents are also included.

Making a pitch

Table of Contents
 INTRODUCTION 1
 Industry and its segmentation - 1
 Target markets - 1
 Competitor's analysis – 1
 Financial Review and Cash flow projection - 2
 Conclusion - 2
 REFRENCES

INTRODUCTION
 Home Automation System which will be provided by the ABC
company.
 Under this we are providing a home automation systems which
will be helpful in controlling climate, lighting, appliances and
entertainment system.
 This also includes home security which are alarm systems and
accessing control.
 The home devices will be connected with the internet and then
they will operated by the users effectively

Industry and its segmentation
-
 The industry in which the new idea will be operated is
technological industry and thus the idea can be effectively attract
the wide range of consumers in technological world.
 Its market segmentation includes the various types of product,
prices, promotion and place where it will be business this all be
done according to the customer needs, demands and their
affordability

Target markets -
 The target market under this business idea will be people who
are having homes, offices, hotels and institutions etc.,
 This will be adopted by this all targets as this will be more useful
for them to spend their times with digitalization.
 The public now s days moving towards digitization and which
allow the company to sell our products.

Competitor's analysis –
 There are not much competitors available in the market of the
United Kingdom. But then also company is using the effective
marketing strategy which will be helpful in evaluating the major
competitors in the marketplace.
 Some of the major Home automation system competitor
companies are Amazon Echo, Wink Hub 2, Samsung Smart
Things and Amazon Echo etc.

Financial Review and Cash
flow projection -
 The company will be need the amount of 20,00,000 for the start-
up of the company and the financial cash flow projection will be
managed with the help of effective financial manager and
different strategies will be followed for that.

Conclusion -
 The above presentation states that the idea is very effective and
can easily attract the wide range of people and it will be
implemented by the effective time management strategies so
that the needs and wants of the consumer can be meet
effectively.

REFERENCES
 Cockrell, R.A., and et.al., 2016. Home automation system and
method including remote media access. U.S. Patent 9,473,324.
 Jacobsson, A., Boldt, M. and Carlsson, B., 2016. A risk analysis of
a smart home automation system. Future Generation Computer
Systems. 56. pp.719-733.
 McCarthy III, B.A., EchoStar Technologies International Corp,
2018. Alert suspension for home automation system. U.S. Patent
9,967,614.