Importance of Home Delivery Food Services in Business Development

This business proposal investigates the significance of home delivery food services in fostering sustainable organizational operations during the pandemic. The proposal begins with an abstract outlining the business idea, followed by an introduction that establishes the rationale, chosen scenario, aims, and objectives. A comprehensive literature review explores opportunities, impacts, challenges, and strategies within the home delivery food service sector. The methodology section details the selection of appropriate models and research methods, including secondary data collection and thematic analysis. Results are applied to research objectives, identifying competitive advantages and strategies for success. The proposal culminates in a discussion, conclusion, and recommendations, offering insights into the business model and its implications for sustainable growth, especially in the context of the Covid-19 pandemic in Malta. The proposal emphasizes the importance of online food delivery services to meet consumer demands and build a sustainable business during the pandemic.

Business development proposal
(To identify the importance of home delivery food services in
building of sustainable working of an organisation during
pandemic situation)
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Abstract
Main purpose of conducting this business proposal is to identify the importance of home
delivery food services in building of sustainable working of an organisation during pandemic
situation. This is a main business idea of this proposal that will be done by using different
activities. Introduction is a first activity that was completed by developing propjet aim and
objectives. This activity facilitate in doing of another activity which is literature review. This
activity will helps in gathering of secondary information from different number of secondary
sources including articles, books, magazines, publication research and many more. All these are
main sources that were used for collecting of secondary information in appropriate manner. this
section also included some models such as segmentation, targeting and positioning (STP),
marketing mix and many more. All these models helped in identification of appropriate
information about the business idea. Method is a next activity that was completed by using
secondary methods of data collection. This section helped in evaluating of strengths, weakness,
opportunities and threats of the chosen business idea. Along with this, data analysis is another
activity that was done by using thematic analysis. This analysing was supported researcher in
analysing of secondary information gathered for literature review in systematic and effective
manner. at last, conclusion and recommendations was done by explaining entire information in
clear and short manner that result in attainment of propjet aim and objectives in successful
manner.
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Contents
Abstract............................................................................................................................................2
Introduction......................................................................................................................................5
Over all coherence/justification...................................................................................................5
Rationale for the business idea....................................................................................................5
Scenario Chosen..........................................................................................................................6
Clear aims and objectives............................................................................................................7
Background to subject area..........................................................................................................7
Structure of the Project................................................................................................................8
LITERATURE REVIEW..............................................................................................................10
Opportunities for home delivery food services in its business development............................10
Impact of food delivery services in building sustainable working of an organisation..............10
Challenges faced by home delivery food services due to Covid 19..........................................11
Strategies to overcome the challenges of Covid 19 in relation to food delivery business........12
Business idea.............................................................................................................................13
Analysis of marketing mix.........................................................................................................14
STP analysis...............................................................................................................................17
Knowledge of food delivery industry........................................................................................18
Concepts and theories about the business model.......................................................................18
Issues of business model canvas................................................................................................19
Summary....................................................................................................................................20
Methodology..................................................................................................................................21
Selection of appropriate models................................................................................................21
Selection of clear aims and objectives.......................................................................................22
Selection of appropriate research methodology........................................................................22
Theoretical and applied research methods knowledge..............................................................23
Primary / Secondary market research........................................................................................23
Feasibility of the research..........................................................................................................24
Critical evaluation of such methodology...................................................................................25
Clear understanding of research limitations..............................................................................26
Data/Results and analysis..............................................................................................................28
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Application of results to research objectives and literature.......................................................30
Identification of sources of competitive advantage and sustainability......................................31
Selection of strategies for success.............................................................................................32
Development of appropriate Business Model for the business.................................................33
Appropriate synthesis and evaluation of research results, inferences and implication.............33
Discussion......................................................................................................................................34
Conclusion.....................................................................................................................................36
Recommendations..........................................................................................................................37
REFERENCES..............................................................................................................................38
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Introduction
Over all coherence/justification
Home delivery food services is a type of new business idea for current business
development proposal. This is an effective business idea because during Covid 19 no one is able
to come outside and get any services. Retail food delivery is a courier service within which a
store, independent-food delivery company, restaurant delivers food to a customer. This is an
effective and beneficial concept of ordering and calling in food product from a fast food joint or
a restaurant. Along with this, Covid 19 is a pandemic situation that impact on each business or an
individual in negative manner. During Covid 19 situation, it is not easy for any venture to start
their own business in successful manner (Aday and Aday, 2020). By observing this situation,
business development of home delivery food services will be opened in Malta. This is an
effective business idea because in this food services will be provided at home. Chosen home
delivery food services business name is “Healthy and delicious food”.
Rationale for the business idea
Main rationale behind selection of home delivery food services business is it helps larger
customer base in getting of food services at their home. This business helps in maintaining of
sustainability within working environment. Along with this, it will also enable in the
development of business and maximising the profitability and revenue of the company as well as
assist in creating loyal and faithful consumer base. All around the world, the rise of online food
delivery has increased due to the pandemic of corona virus. Cause of this situation, now people
are highly alert and they highly focused on purchasing food or meal material through online
mode. Additionally, the e-commerce market has experienced strong development over the past
decade because consumers increasingly move online. Along with this, the home delivery food
services idea is good for the business organisation as it will assist the venture in its sustainable
working because in the pandemic situation due to lockdown, the business bear a high loss as well
as due to lack of consumer interest. But in present time by the demand of food delivery services
at home is increased. This will assist the firm in earning more profitability, sustain in the food
sector till long term as well as creating an effective consumer base.
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Scenario Chosen
In context of completion of this document and report, the selected scenario or business idea
is incorporate an online home delivery food services to the people of Malta so that they meet
their needs and get effective satisfaction. The online food delivery industry has been proactive in
the form its develops new markets and cultivates customers’ eating habits. Also, customers now
enjoy the advantages of this online food delivery service. By using the mobile application and
website in term of order the food which is the more convenient form of restaurant delivery that
takes place by the internet. In current era, the idea of food delivery is rapidly speeding cause of
impact of corona virus pandemic situation, the maximisation in the working population and their
hectic work life culture. The COVID 19 pandemic has highly influence the behaviour of
customer in current era. The lockdown restrictions as well as the limitation on dine-in services in
the restaurants have made consumers rely on the food delivery services. It enabled customers to
enjoy their favourite food at home when assuring safety and hygiene. Not only during COVID 19
pandemic, but the demand for the online food delivery services will constant to maximise even
after the crisis ends. In Malta, at the time lockdowns, the online food delivery service sector
observed a high demand. Owing to the fear of transmission and concern regarding food safety,
high number of individual opted for home deliveries and takeaways from the restaurants. Even
after the end of the crisis, there will be a maximisation in the demand for online food ordering
services through the target people. Post crisis, customers are likely to remain away from the
densely populated places and enjoy their favourite cuisines in the comfort of their homes.
So the online food delivery service idea will be effective and beneficial in current era or
business environment of Malta because during the COVID 19 outbreak, even the most traditional
consumer has been forced to search online services. By providing online food deliveries
“Healthy and delicious food” can expand their consumer base through reaching out to newer
demographics who had not migrated to utilising online services. Along with this, by offering
effective online delivery services of food, the venture can establish a good position in the market
which will assists it in build sustainable working during pandemic situation. Also, with the help
of this business idea, the venture can get and earn more profitability in the sustainable business
environment as well as earn more revenue. In addition to this, by starting a business in food
delivery area, the development in the business can be gain by the firm which is efficient for the
organisation in term of growth. The chosen scenario is establishing a business in online food
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delivery area which is effective for meeting the need and demand of target people of particular
nation as well as offering quality services so that they are loyal regarding them.
Clear aims and objectives
Research Aim:
“To identify the importance of home delivery food services in building of sustainable
working of an organisation during pandemic situation”. A study on Food and beverage sector
Research Objectives:
 To identify the opportunities for home delivery food services in its business development.
 To determine the impact of home delivery food services in building of sustainable
working of an organisation.
 To examine the challenges that would be face by home delivery food services because of
Covid 19.
 To investigate best strategies for overcoming challenges associated with Covid 19 for
home delivery food services.
Research Questions
 What are the biggest opportunities for hone delivery food services in its business
development?
 What are the significance of home delivery food services in building of sustainable
working of an organisation?
 What are the major the challenges that would be face by home delivery food services
because of Covid 19?
 What are the best strategies for overcoming challenges associated with Covid 19 for
home delivery food services?
Background to subject area
The background of the subject area is to determine and analyse the significance of home
delivery services in building of sustainable working of a company during pandemic situation.
Due to corona virus pandemic, the demand of online food delivery services will be increase and
people are highly prefer it cause of making focus on safety and protection measures. By
implementing this idea in to business, the company can establish a good position in the market i
term of offering quality services to its target people of Malta. In the particular nation, number of
population is working and they prefer online food due to work instead of giving time to self
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preparing it. So this will create a good opportunity to the business in its business development,
As well as people also highly prefer online purchasing and taking the benefits of online food
delivery services. This service can provide immense benefits to the company in term of gaining
more profit and revenue; attract a range of consumers and business expansion. Along with this,
the firm can also face some issues and challenges regarding it home delivery services related to
technology, late delivery, environment and many more which can create a little impact on its
business. If the company will not use effective technology to order food and payment terms then
it affect the business and its sustainable development. But by using a particular mobile
application of the firm can provide an effective opportunity to deal with technical issue. Along
with this, here, they also provide a payment option where people can pay regarding their food
services as well as track their order. Also, by considering security and hygiene measures, the
firm can deal and over the challenges of corona virus during home delivery services.
Structure of the Project
This is an important part of business proposal because it helps reader by providing
information about each activities that will be used for completing business proposal successfully
and systematically. There are different activities requiring for current business proposal will be
explained as below:
Introduction: This is a first activity of business proposal that includes some information such as
overview of the business idea, rationale, scenario chosen, aims and objectives, background to
subject area etc. This information will help project manager in doing of another activity
systematically.
Literature Review: This is second part of business idea that includes secondary information
about the title. Secondary information will be gathered from articles, books, magazines,
publication research and many other sources. This section will also be covering different models
about the business idea (Adenle, Wedig and Azadi, 2019).
Methodology: This is an important part of business proposal because it includes types of
methodologies used for collecting information about the business idea. Within a research
proposal, only secondary method use because this will help in collecting and evaluating of in-
depth information.
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Results analysis: This is an effective and main part of business proposal that will facilitate in
analysing results of the study. In order to evaluate secondary data, thematic analysis will be used
because it will help in evaluating of information in in-depth and accurate manner.
Discussion, conclusion and recommendations: This is a last part of business proposal that will
assist in disusing, concluding and recommending information about the business idea.
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LITERATURE REVIEW
Literature review is designed to give an overview about sources explored by researcher
during research for a topic and let the readers know how research is fitting within a large field of
study. It surveys books, articles and many other sources that is important to a specific issue,
research of particular area and with this gives out a proper description, conclusion and evaluation
of work related to problem or issue of the research investigated. It consists conclusions of key
sources but literature review has pattern of organisations, it is the combination of summary and
synthesis. Summary provides vital information of the source whereas synthesis is reshuffling of
information that describes plan for the investigation of research problem. Basically it gives out
the detailed information about the research topic with the help of sources like books, journals and
so on.
Opportunities for home delivery food services in its business development
According to Barnes (2020), there are many opportunities available to home delivery
food services that can be proved as advantages for it, some of the opportunities are:
 Food trucks: Food truck is a good option for the home delivery food services as people
lack in trusting others. When introduction of products is done through food trucks and
meet people directly, this would help in reducing issues of trust. As people can build
direct relationship with them.
 Expansion: Home delivery food services have good financial resources then it can
expand its business in other countries by opening branches in other cities. Satisfied
customers feedbacks and opinions are marketing campaigns.
 Partnership with bars: Pubs and bars provide only drinks to customers if these delivery
food services make partnerships with bars to add service of providing food then it would
help in attracting new customers.
Impact of food delivery services in building sustainable working of an organisation
According to Dasgupta and De (2020), food delivery services help in building
sustainability in an organisation as well as environment outside an organisation.
 Economic: Food delivery services has given out opportunities for jobs to so many
people in various kinds of employment like chefs and staffs for administration in
restaurants, people responsible for delivering and programmers for online
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platforms. Food delivery service has given support to auto mobile industries that
manufacture and sell bicycles and bikes and to those organisations which are into
business of food packaging. The large food delivery service in Malta would help
in employing thousands of employees as delivery employees.
 Social: Food delivery business would help in growing relation between customers
and food by changing the way they consume and obtain food. As it has increased
the family time of people enjoying their food together by simply ordering food.
Incorporates too colleagues get their food through these services which has
increased the communication time with other employees.
 Environmental: Food delivery business has increased the use of plastic which is
generating wastes of plastic, so food delivery business has negative impact on
environment. It also makes carbon footprint, the manufacturing and packaging has
negative impact as it has increased solid waste.
Challenges faced by home delivery food services due to Covid 19
According to Desa and Jia (2020), Covid 19 had an immense impact on food delivery
businesses. Because restrictions were imposed by government. So it becomes necessary to follow
these rules given by the government. All the safety and guidelines need to be followed by the
home delivery food services for the safety of itself as well as for the others.
 Social distancing: The biggest challenge faced by these companies were avoiding
contact with the customers in person. As this was the thing that was new to everyone in
the world. So the delivery person has to ensure that there is no contact in real.
 Less demand: Home delivery food services can deliver foods only when they get orders
but during the period of coronavirus or lock down ordering food from restaurants were
less in demand as people were very conscious about health.
 Safety of food: Food delivery businesses had to upgrade their system of food safety
management. It had to use the delivery bags that do not come in directly touch with the
person who is delivering the food.
 Hygiene: The delivery workers were asked to keep personal hygiene like sanitising hands
before and after delivering the food, to stay away minimum of 2 metres from other
customers as well as colleagues.
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 Low revenue: Covid 19 has brought less demand of food from restaurants which made
food delivery businesses to earn low revenues. Low demand means less generation of
revenues and which has directly affected the business.
Strategies to overcome the challenges of Covid 19 in relation to food delivery business
According to Dirani and et. al., (2020), there are strategies that can be followed by home
delivery food business to overcome the challenges of Covid 19. Some of them are explained
below:
 Awareness message: Coronavirus has created a fear among all over the world so it is
necessary to notify customers about the safety measures taken by the delivery business to
have trust of the consumers. The small details about cooking and packaging should be
sent to consumers.
 Different options of delivery: Expanding the method through consumers can have their
food by providing multiple ways of delivery like contactless and curb-side pickup. By
giving different ways of delivery consumers would play a vital role in decreasing the
spread of coronavirus and promoting social distance.
 Digital payments: Adding digital payment methods which support transactions of
cashless. Exchanging of cash is also a reason of spreading virus so giving them option of
different payment methods attract large number of consumers.
Evaluation of food delivery industry:
Food delivery is a service through which restaurants and food delivering company deliver
food to customers. Consumers order food through website or mobile applications of restaurants
and food delivering company. The items delivered are drinks, desserts, foods and so on packed in
bags and boxes. The delivery person uses bikes and scooters to deliver the items to consumers.
Food delivering companies provide different payment options to customers like cash and card.
Delivery charges are applied on certain situations depending upon the location. Tips can also be
given by the consumer but it is a customary option (Douglas and et. al., 2020).
Earlier also US and UK had tradition of food takeaway but in Europe there are many
countries that did not have culture of ordering food or takeaway. Because of this the market of
these countries were back comparatively other countries but in the last 5 years it has developed a
lot and seen a great success. Innovation and competition of US and UK are at very high level;
Europe has not seen half level of it because of its small market size.
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Food delivery industry is expecting a growth rate of 7.1 % annually which would result in
market volume of projected $28,631M till 2024. There are many leading players in food delivery
market in Europe like: Just eat, Deliveroo, Takeaway, Delivery Hero and many others.
Delivery hero and Deliveroo both are the companies who are competitors to each other in
the market. Deliver Hero is food delivering company which was founded in 2011, its headquarter
is in Berlin. It is the providing its services in food industry by delivering food to its customers
with their convenience. It has also expanded its market in groceries. It takes sustainability
measures like carbon neutrality. Whereas Deliveroo is a company founded in 2012, headquarter
situated in London (Duque Franco and et. al., 2020). It gives discounts in its delivery fees to
attract more customers. It has not expanded its services in other market. It also follows
sustainability measures by providing eco-packaging to restaurants.
Competitors of these food delivery companies are Uber eats and Just eat, they give neck
to neck competition to these companies. These companies focus on providing good quality
service to the consumers to attract more and more customers and can have larger market share.
Consumers attracts towards those companies who provide good quality food by following all the
safety measures as guided by the government.
Business idea
In an economy food delivery industry has created its importance by disrupting traditional
markets. So, the business idea is Home delivery food service. There are people who are drawn to
get subscriptions of meal delivery because it gives convenience to consumers. Food delivery
business offers cooked meals to consumers from their favourite restaurants anywhere at any
time. It is the business idea which is very trending and popularity is increasing day by day. It is
that latest service that opportunities in the market is flowing. The biggest benefit with home
delivery food service is that it can be started with the small amount of investment. Because of the
low budget and low risk factors food delivery business is good to start and run. With the idea of
home delivery food service is to give service to the customers who are busy with their work like
students, office going people and so on (Ford and et. al., 2020). By providing food at their
doorsteps the attention of people can be attained so that more engagement is formed. With this
engagement more revenue can be generated for the business and more share of the market can be
covered. It is a successful business idea because people want easy and convenient life and with
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this business their life would become more easy and convenient as they could easily get their
food within minutes.
Analysis of marketing mix
Home food delivery business is a part of food industry. It would be online platform where
people order food through mobile applications. It is a business to customer organisation.
7 Ps of marketing Healthy And Delicious Food
Product The product of Healthy and delicious food
would allow customers to have healthy and
tasty food without travelling because it is
simply ordering food through mobiles. For
delivery company product would be its menu.
Delivery would be the service providing with
the menu to the consumers so it should be
delivered on time (Hoenig and Wenz, 2020).
Consumer has to simply select food items and
make an order after that they would get
confirmation message.
Place It is a food delivery company which allows
people to place food order from restaurants
with mobile applications. The headquarter
would be in Malta, Europe. The company
would have deal with the other local
restaurants so that company have varieties to
serve its customers. It would give proper
training to its employees so that demands of
consumers could be met.
Price To make Healthy and Delicious Food the best
food delivery service in Malta then pricing
strategy must be good. Value added pricing
and competitive pricing would be adopted as
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value added is a policy which provides quality
products with prices that is reasonable whereas
competitive pricing is best when there are
already so many competitors are present.
Customers would be offered with discounts
and offers that attract consumers from rival
companies (Howard and et. al., 2020). The
motive is to provide service with affordable
prices so that more orders can get and
ultimately help in generation of revenue.
Promotion Promotion refers to the creating awareness
about the products or services to the
consumers. For the promotion of Healthy and
Delicious food digital marketing would be used
like Facebook, Twitter, email marketing and so
on. Offers and incentives would be given to
consumers with the help of email marketing so
that their trust can be gained. Various ads and
commercials would be launched in Facebook
so that consumers can get regular updates and
have visibility of the company. Promotional
advertisements will be made for the
recognition of brand like events in public
places, malls, shopping centres, newspapers,
billboards, hoardings etc.
Process It is the step which covers business activities of
food delivery service. Healthy and Delicious
food would clearly give out outline of process
and activity or task would have accounted for.
The company would focus on providing well
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defined processes for different activities so that
it could be cleared that which activities should
be done by manually and which activities
should be automated. Help of IT would be
taken to make charts that are used to perform
the task. All the required licenses would be
attained before starting the food delivery
business (Jablonski and et. al., 2020).
Physical evidence All those tangible and intangible elements that
come in the way of consumers while making
interaction with the business are known as
physical evidence. For the food delivery
business evidence would be applications and
websites through which consumers make an
order. With advance features and navigable
mobile applications company would create an
impression among consumers. Packaging has
been another physical evidence as company
would give unique packaging colours and
packing methods like recyclable and eco-
friendly packets (Kamulegeya and et. al.,
2020). Delivery workers uniforms would also
be physical evidence as it help in showing the
logo of the brand in crowd.
People Human resource is an asset for company which
is very valuable. The way this resource
behaves, their attitude, manners, traits tells so
much about the brand or company. And these
people are responsible for giving good
experience to the consumers. Healthy and
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Delicious Food would give training to its
employees, delivery workers, salesman and
chefs. If demand would be high, then company
would hire workforce for part time also.
STP analysis
STP is popular marketing module used by various businesses and organisations to make
strategies for marketing. It stands for segmentation, targeting and positioning. It makes business
to develop an actionable strategy for marketing.
Segmentation: It is the process where food service company does the identification of
different and common characteristics between people available in the market that would help in
developing right marketing campaigns. Healthy and delicious food would segment the market on
demographic basis by dividing people in different age groups, geography basis by dividing
location into urban and semi urban areas, psycho graphics by habits and attitudes. People are also
divided on the basis of their purchase behaviours, interest behaviours and data of browsing
(Kelly-Cirino and et. al., 2019). Stages of life would also have great effect on food delivery
business like people are from working background, education background that if they are student
and so on.
Target market: The next step is picking segments for the identification best
opportunities for businesses. For the food delivery service company, the target market is divided
into demographic, psychographic and behavioural. The target people for Healthy and Delicious
Food would be from the age group of 15-45 years, millennials who have very busy lifestyle and
the people who are internet savvy, confident and impatient. The target locations would be urban
and semi-urban locations because people who live lead busy life. And these locations are ideal
because in these areas usage of internet is increasing day by day and all the people use
smartphones. The targeted group should be given proper attention so that it can be known that
what matter to them because their needs change time to time. They browse applications
whenever they feel hungry or crave something. This lead people to order and want food to get
directly to their homes (Kylili and et. al., 2020).
Positioning: Positioning considers opportunities that are used to find solutions to needs
that are unmet in the market and that can be fulfilled by product of the company. Home food
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service company can build positioning by providing something intangible which is emotions.
The company can hit at sentiments of people who work till late nights and do not have time to
cook food that taste like homemade food. Making connections to emotions of eaters help in
increasing traffic at applications and websites of company.
Knowledge of food delivery industry
Food delivery is a service in which restaurants and individual food delivering firms
deliver meals to consumers. Websites and mobile applications of food delivering companies are
used to order meals. The items delivered by these companies are different types of drinks, meals
for different time, sweet items like dessert and so on. They are basically delivered in well packed
boxes and bags. The delivery workers are responsible to deliver items or meals to the consumers
and they use sooty, scooter, car and bike for delivering meals. In bigger cities homes and
restaurants are very close to each other so in those places bikes are used by delivery person as it
is more convenient. Consumers who order foods through these food delivering companies pay
through offline mode that is cash as well as online mode that is debit cards, credit cards and other
payment applications (Lee and Trimi, 2020). These company charges delivery fees from
customers depending upon the situations like locations. Nowadays these food delivering
companies are giving contact less delivery. Orders for food delivery are on demand these days
which has option of already-made food. Some delivering companies give services of
subscriptions as it is more convenient because it provides offers too. The business of delivering
services is increasing and expanding its market share to reach many more customers.
Concepts and theories about the business model
The stakeholder’s theory:
In a company individuals and team of individual’s work, making relations with them to
make them partners of the company. Stakeholders include all the shareholders, consumers,
employees and suppliers. Stakeholders theory is the construction of the structure and making
corporation with this individual. The business has to serve the needs and requirements of the
stakeholders that does not mean the goal of the company is increasing wealth of these
shareholders. It includes all those people who could affect and affected by the organisation of
business. Management team of the organisation wishes to reach fullest potential would give
importance to the interest of shareholders, employees etc. and learn on how these people
communicate with each other. Media, groups of politics, trade unions are also included in
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stakeholders. The company has responsibilities to take interests of these as well not just interests
in financial terms (Miao, Schwarz and Schwarz, 2021). Healthy and Delicious food would use
this theory in their business so that interests of the shareholders, employees, suppliers have given
importance except financial gains.
The conventions theory:
This theory was invented in eighties; it has approach of macroeconomic with the
approach of voluntarily where individual acts. Conventions theory has adopted individualism but
makes distance from traditional approach. It considers the relation of economic which has
uncertainty and negotiation that is permanent in nature which appear with the mechanism
explicit between individual persons. The mechanism tells that individuals behaviours are
important to make coordination and maintaining social bonds. Convention is a manner to adjust
behaviours of inter-subjective, a medium to make coordination for agents depended on systems
of cognitive. It is a procedure used for solving problems regularly set through procedure of
rationality as it is generally presented in a form of objective. Health and Delicious food would
use this theory in their organisation to coordinate and maintain socialism in environment.
Issues of business model canvas
The business model is a tool for understanding model of a business in a structured way. It
gives out the insights about the consumer’s company serve, propositions of values offered with
which channels and the way companies make money. Basically it is a language to describe,
visualise, to assess and to change business models (Naeem, 2021). It explains how firms create,
deliver and capture value. But when models have advantages then it also come with some
limitations and issues, some of the issue are explained below:
 Strategies are not considered: The business model canvas describes the way how a
company creates and make value for itself and stakeholders but it does nothing to
describe for the aims, objectives, dreams and ambitions of entrepreneur or businessman.
It misses mentioning priorities of an entrepreneur that he had set for himself. The
strategy would be incomplete because of these missing elements.
 Profit is more than costs and revenue: Cost minus revenue is profit. Revenue comes
faster than the costs are paid, there are times when company has more funds in hand as
compared to theory which allows it to make big investments. It is necessary to know
what should be done with profits. Big companies have obligation of distributing
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dividends to their shareholders but smaller organisations do not have clear choices like
should it be given to CEO as high salary or re-invest the funds into businesses. So there
should be clear profit strategies (Shamshiripour and et. al., 2020).
 Lack in interconnections: There are variables in strategic decisions that should be in
orders because they impact each other’s. But these connections are missed in the models
of BMC. The steps should be in order because it is easy in understanding. It is difficult to
show all variables on a one page but by putting small arrows it could be solved.
 Lack of acknowledgement of company's role: Companies do not always run in profits
so rise and fall of businessman and CEO can be destroyed but this never appear in the
BMC. For this three-layer canvas was introduced: economic canvas, environmental
canvas and social canvas.
Summary
From the above mentioned report it has been concluded that food delivery service industry
has playing an important role by providing services to the consumers as per their convenience. It
has clearly defined its impact in various factors and it also explained the challenges that are food
delivering companies. It has given the brief of marketing mix, the P's for the new business of
Healthy and Delicious food. Then the marketing strategy of STP for the food delivery business is
described. The business models and the issue faced by companies because of inefficiency of
business model canvas.
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Methodology
This is an important and essential section of business development plan that will facilitate
project manager in gathering of accurate information about the business idea. There are different
types of methodologies and models that will be explained as below:
Selection of appropriate models
SWOT analysis is a chosen model for current business idea. This is a model that helps in
identifying of strengths, weakness, threats and opportunities (Sharma, Luthra, Joshi and Kumar,
2020). Swot analysis of Healthy and delicious food will be shown as below in tabular form.
These are:
Strengths Weakness
 Healthy and delicious food is a name of
chosen business idea that have strong
human capital. This is one of the main
strength of company that will help them
in attaining of its competitive
advantages successfully.
 Healthy and delicious food has updated
technology that will facilitate them in
increasing of their brand awareness
among customers. Technology will also
assist them in attracting of larger
customer base by providing
information about food products and
services.
 Lack of capital is a main weakness for
Healthy and delicious food. This will
impact on their business performance
and productivity that result in reduced
sales and profitability.
 Lack of stakeholders is another
weakness for Healthy and delicious
food that will have negative effects on
their brand image and goodwill.
Opportunities Threats
 Effective use of technology is an
effective opportunity for Healthy and
delicious food. This will be essential
and important for company in
successfully development of its
 Ineffective amount of capital is
considering as a main threat because it
impacts on current and future business
performance of Healthy and delicious
food.
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business and also facilitate them in its
business expansion.
 Strong human capital is another
opportunity for Healthy and delicious
food that support them in increment of
employee’s base at workplace. This
turn to impact in attraction of larger
number of customers towards the
product that output in increment of
sales (Singh, Kumar, Panchal and
Tiwari, 2020).
 Covid 19 is also a main threat because
no one is preferring to get food services
because of the purpose of hygiene. This
will have direct and negative impact on
their business performance and sales.
Selection of clear aims and objectives
Research Aim:
“To identify the importance of home delivery food services in building of sustainable
working of an organisation during pandemic situation”. A study on Food and beverage sector
Research Objectives:
 To identify the opportunities for hone delivery food services in its business development.
 To determine the impact of home delivery food services in building of sustainable
working of an organisation.
 To examine the challenges that would be face by home delivery food services because of
Covid 19.
 To investigate best strategies for overcoming challenges associated with Covid 19 for
home delivery food services.
Selection of appropriate research methodology
There are different types methodologies that will be described as below:
Choice of the research: There are two important choices of the research including
qualitative and quantitative. These are main choices but according to the home delivery food
services business idea, qualitative is a chosen choice. Main reason behind selection of qualitative
research is it helps project manager by providing secondary information within minimum time
period.
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Research approach: This Introduces to the effective process of evaluating information
regarding business idea. There are two effective approaches of data analysis including inductive
and deductive. These are main approaches of data analysis but according to the business plan,
inductive approach will be applied by investigator. In this approach, researcher will require in
making of themes according to the research questions. Main reason behind selection of deductive
approach is it will facilitate project manager in attaining of each aim and objectives within
minimum time (Soto-Acosta, 2020).
Theoretical and applied research methods knowledge
Applied research is intended to answer particular questions designed at solving practical
issues, whereas theoretical investigation attempts to collect knowledge regarding an idea or
phenomenon whose results may not have any instant real-world applications. There are different
types of applied research including evaluation research, action research, research and
development etc. There are different methods of applied research including questionnaire,
interviews and many more. Theoretical research is another type of research that helps in
collecting of secondary or theoretical information about the topic. Therefore, theoretical research
is a chosen research because it not takes maximum time and facilitate in getting of valid results.
Primary / Secondary market research
There are two types of market research including primary and secondary. These are
significant types of market research that will helps in gathering of accurate information regarding
the topic. Both methods of market research will be explained as below:
Primary method: Primary research introduces as a data that is obtained first-hand. In
addition, primary research is defined as an effective type of research methodology that is applied
by investigator to gather information in direct basis, rather than relying on data gathered. There
are different methods of collecting primary information including interview, observation, focus
group, questionnaire, modelling and many more (Sovacool, Del Rio and Griffiths, 2020). All
these are main methods of primary data collection.
Secondary method: Secondary research is a type of research method which involves using
already presented information. There are different methods of secondary data collection which
are books, magazines, publication research, articles and many more. All these are major sources
of secondary data collection that will help in gathering of in-depth information about the
business idea. This will further help in attaining of project aim and objectives in successful
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manner. Secondary research includes the rundown, grouping and additionally blend of existing
examination. Auxiliary examination is appeared differently in relation to essential exploration in
that essential examination includes the age of information, though optional exploration utilizes
essential examination sources as a wellspring of information for investigation. A striking marker
of essential exploration is the consideration of a "strategies" area, where the creators depict how
the information was produced. Secondary research depends on effectively distributed
information and data accumulated from other directed investigations. It is a typical practice by
scientists to lead optional exploration before essential examination to figure out what data isn't as
of now accessible. Auxiliary exploration is a simple spot to begin when beginning another
examination project. Optional examination can change in believability relying upon where the
information is coming from and who is sharing exploration. Creating own synopsis dependent on
auxiliary sources can make inclinations and misinterpretations which can negatively affect the
examination project.
Therefore, both primary and secondary methods of data collection are essential but
according to the current business idea, secondary research method will be used because it helps
researcher by providing in-depth and accurate information in minimum time period.
Feasibility of the research
A feasibility study is an analytical which takes all factors relevant to the project. These
factors are technical, legal, scheduling, economic etc. All these are main factors that will be
essential in business development. The respective research is feasible because it has taken
various factors into account. The main objective is to set up a delivery business wherein healthy
and delicious food items will be delivered to the customers at their doorstep. Due to the outbreak
of Covid-19, the customers are not going outside to any restaurants or cafes and instead prefer to
get their food items to be delivered at their homes (Annaraud and Berezina, 2020). Therefore, the
respective business idea is very feasible and the service that will be provided to the customers
will also be very effective. This will include no-contact delivery so that the customers can order
their preferred food items without having to think twice. The market has been impacted
negatively by the outbreak of the pandemic, therefore, offering high quality and delicious food to
the customers is a practical option. Another reason why the business idea is feasible is that the
purchasing or buying power of the customers has been impacted greatly, so if the respected
business will offer high quality and tasty food at affordable prices, it is likely that the business
24

will be successful and there will be an increase in the overall profitability as well. There are
different types of feasibilities that will be explained as below:
Product or service feasibility: This investigation is an appraisal of the general allure of
the item or administration being proposed. Despite the fact that there are numerous significant
interesting points when dispatching another endeavour, nothing else matters if the item or
administration itself doesn't sell. According to the selected business idea of food services, it is
important for project manager to identify the needs and wants of customers towards the products
or services. Healthy and delicious food company wants to provide healthy food products at their
home. Main reason behind this is to attract larger customer that will help them in increment of
their sales and profitability within less period of time. this will further support them in attainment
of competitive advantages.
Organisational feasibility: This examination is led to decide if a proposed business has
adequate administration skill, authoritative ability, and assets to effectively dispatch its business.
Two key viewpoints to consider incorporate administration capacity and asset adequacy. This
feasibility is also important for Healthy and delicious food in achieving of better outcomes in
less period of time. In this study, company will develop their strong organisational structure and
recruit talented employees who have knowledge about the business. This will facilitate them in
improving of its brand image and goodwill in marketplace.
Market feasibility: Market feasibility investigation is considered as the main examination.
This piece of the investigation helps in portraying the current market for your item or
administration, distinguishing the market rivalry, and possible market. This is one of the main
feasibility for Healthy and delicious food because with the help of this, they can easily evaluate
market trends and customers needs towards the products or services.
Financial feasibility: This examination extends how much beginning up capital is
required, wellsprings of capital, rates of profitability, and other monetary contemplations. The
investigation thinks about how much money is required, where it will come from, and how it will
be spent. The examination is an evaluation of the monetary parts of the business. This is another
feasibility study that is important for Healthy and delicious food in identification of different
activities along with their capital. With the help of this feasibility, company can easily improve
their financial performance.
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Critical evaluation of such methodology
Secondary method of the research is a selected methodology that will assist investigator in
attaining of aim and all objectives successfully. here are different sources of gathering secondary
information which are articles, books, magazines, publication research and many more (Stevano,
Ali and Jamieson, 2020). These are effective sources that will help investigator in attaining of
each objective successfully. Critical evaluation of the secondary research will be explained as
below:
Advantages
 Secondary research is largely based on already presented information derived from
previous investigation. Secondary investigation can be conducted much more speedily
and at a minimum cost.
 Time and cost effective is another advantage of secondary research that will help
researcher in completing of business development proposal in systematic manner.
Usually
 Financially savvy Alternative. Handling an investigation can negatively affect your
wallet and your watch and requires exertion to assemble.
 Efficient Accessibility. Another extraordinary thing about auxiliary information is its
openness.
Disadvantages
 Main disadvantage of secondary investigation is that the investigator may have more
difficulty obtaining data particular to her or his requirements.
 Sometime secondary information is not accurate and may be out of dated that is not
essential in research completion.
 A significant drawback of secondary research is that the specialist may experience issues
acquiring data explicit to their requirements. Also, existing exploration information might
not have the money important to be helpful.
 Secondary information is something that only sometimes fits in the structure of the
showcasing research factors. Explanations behind its non-fitting are:- Unit of secondary
information assortment Suppose need researcher data on extra cash, yet the information is
accessible on gross pay. The data may not be same as researcher require.
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Clear understanding of research limitations
There are different limitations of the secondary research such as secondary data can be
vague and general, data maybe old and out of date and so on. All these are major limitations that
have direct impact on researcher while completion of entire business development plans in
systematic manner. there are another limitations of the research that will be explained as below:
Absence of past investigations in the examination region. Writing audit is a significant
piece of any exploration, since it assists with recognizing the extent of works that have been
done as such far in examination region. Writing audit discoveries are utilized as the
establishment for the analyst to be based upon to accomplish her examination targets.
Lack of time: This is one of the main limitation of the research that directly impact on
performance of researcher while completion of full dissertation in systematic and sucessfull
manner.
Extent of conversations. Propjet manager can incorporate this point as a restriction of
your examination paying little heed to the decision of the exploration zone. Since (in all
probability) you don't have numerous long periods of involvement of conducing investigates and
delivering scholastic papers of a particularly huge size separately, the extension and profundity
of conversations in your paper is undermined in numerous levels contrasted with crafted by
experienced researchers.
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Data/Results and analysis
This is an important part of business development proposal because it will helps project
manager in evaluating of appropriate information about the business idea. Thos part will support
in evaluating of appropriate information in systematic and effective manner. there are different
points that will be essential for analysing appropriate results about the business idea. These
points will be explained below:
Clear presentation of results based on the strategic analysis / Findings from data collected
(Primary / Secondary data)
Every business organization wants to sustain in market place by serving their products
and services. This is possible by analysing all the aspects present in the market place. Therefore,
it is significant for business organization to analysis all the market trends and business
environment before expanding their operational activities in another market place. By this,
company can attain opportunities for developing their business and at the same time also increase
the possibilities of attaining competitive edge at market place. Now a day, food and beverage
industry is one of the growing industry in which organizations can easily attain success and
established its competitive brand image. In this context, Healthy and Delicious Food is a new
business that operate their operations at food industry with the aim of attaining competitive edge
from its competitors (Tokazhanov and et. al., 2020). It is also a home food delivery business that
serve their products through online application with the hope of satisfying their customers need
and demand. As per current scenario, almost people are connected with online platform and also
highly active as it provides support company in catering their attention towards their services.
This will be increasing the possibilities of inviting more and more customers by providing them
quality services as per their demand. In addition to this, company also going to expand their
business in Malta for capturing larger market share by serving their online food services in
market place. At the time of business development, there are various opportunities company can
get such as expansion, partnership with bars, food trucks and many more. All these are assist
company in delivering is food services to number of customers and attain their higher
satisfaction level.
Furthermore, company also analyse internal and external business environment to
examine the both positive and negative impact over their functional activities in new market. For
this, company use SWOT analysis that provide assistance in identifying its strength by which
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firm can sustain in market place and at the same time also determine weakness that create
negative impact over the performance level of company at market place. Basically, it also assists
in determining opportunities and threats that present in the market at the time of developing their
business in new market place. When company operate their business at new market in pandemic
situation then firm also facing various challenges related with social distancing, less demand of
customers, safety of food services, hygiene related issues and many more. These are the reason
that company can fails in capturing customer’s attention towards them. Thus, it is significant for
company to implement appropriate strategies for overcoming the issues of COVID-19 in their
food delivery business at market area. This will reduce the organizational image at market place
and also create issues in establishing their positive brand image in new market. As, proper
awareness of message is an important strategy and way to manage the business at market in the
pandemic situation (Wanga, Joseph and Chuma, 2020). By using different option of delivery is
also an effective way that help customers in ordering their services at online platforms. This sis
also may assist in reducing the chances of spread of coronavirus and at the same time also
promote social distancing in customers. Implementation of digital payment is also considering as
an important strategy that company can use to sustain in market place in the pandemic situation.
All these strategies are directly contributing in developing positive and competitive brand image
at market place capturing larger market share from its rivals.
Appropriate analytical interpretation of results
As per above discussed it has been evaluated that development of business is effective for
attainment of competitive edge at market place. For this, company use various strategies or
analysis including STP analysis, marketing mix, the conventions theory and the stakeholder’s
theory. All these are effective expanding their operational activities at new market as it provides
opportunities in sustaining in competitive market place for long period of time. In this, analysis
of market mix help company in evaluating their specified products and prices that they offered in
market with the aim of generating larger profitability. In stakeholder analysis, firm can determine
the needs and requirements of particular stakeholders and make them satisfied to enhance the
possibilities of accomplishing success at market place. With the assistance of these analysis,
company can expand their business in new area and also attain success in pandemic situation of
COVID-19. By analysing market, company can establish their competitive image at new market
place.
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Application of results to research objectives and literature
This is an important part of literature review because it will help researcher in evaluating
of accurate data about this. In order to attain objectives in successful manner, there will be
requirement of making some themes that will be explained as below:
Theme 1: the opportunities for home delivery food services in its business development.
From the above given information the advantage for home delivery are the customer reach
will be increased by the providing online access of food service Therefore increasing number of
customer base will directly lead to increase in the revenue. While increase in the number of
online food delivery services it’s easier to generate faith in the source from customer. The online
food services provide a wide variety product to customers according to their requirement by
sitting at one place. Availability of the large range of products leads to spend more time on
selecting the product which sometimes leads to more spending and increase in the profitability.
Online services lead to less operating cost and less man power are required. Online food service
helps to get genuine feedback from customer and increase the transparency among people which
helps to remove the negative points in progress. In the eatery market, food conveyance
administrations allude to the administration where clients can arrange dinners from home or the
workplace distantly (through a site or an application) and have them conveyed at home. When
requesting, clients are given a determination of neighbourhood (cheap food) cafés just as food
menus. Clients can follow their requests and now and again even the dispatch's course live.
Speed and client care are vital.
The absolute most popular players are UberEats, Foodora and Deliveroo. A few stages
have their own dispatches, others utilize the café's messenger. Recent college grads are the need
crowd for food conveyance administrations as they spend the most noteworthy portion of their
financial plans on arranged food contrasted with different ages. With speedy lives, Generation Y
is more able to eat in fast help eateries and request food conveyance. Technomic's Generational
report refers to that in 3 out of 5 cases Millennials request food conveyance or visit cafés for
takeout.
Furthermore, there are currently in any event, catering locales committed only to planning
nourishment for food conveyances, where you can't really eat nearby, the supposed 'dim
kitchens'. A training that assists keep with leasing and staff costs down.
30

Theme 2: the impact of home delivery food services in building of sustainable working of an
organisation.
The impact of food delivery service on environment which includes many factors like it
generates new employment in economy which leads to better standard of living for people.
Initially Online food business uses lots of plastic packing product but then introducing to new
technology which then made them to use eco-friendly packaging products and promote eco-
friendly process which helps in building better environment around people. Use of new
technology to enhance productivity it also helps in reduce emission and water waste which helps
in working more efficiently (Wilke, Howard and Pop, 2020). Online food delivery businesses
also moving toward zero waste by reducing the solid waste mostly focusing on the food part, in
this industry food management is considered a major part for business as well as environment. In
the process of being independent most of the online food services are installing the renewable
energy as a cost saving technique which also going to benefit the environment. Online food
delivery service also save time for other people and let them work fast pace which is a good
point.
Theme 3: the challenges that would be face by home delivery food services because of Covid 19.
In Covid-19 online food service faces many issues, covid-19 affected food product was the
main issue among all customers. Due increase of demand, price model was not a feasible option
for the businesses to tackle such issues because everyone was opting for the same technique and
which affecting the business profitability. During the covid-19 new big ventures were entered in
online businesses which made a question on the existence of the other small business by
providing heavy discount better facility of delivery and wide variety of productivity. Online food
service also faced challenges while developing the app for customer for eg: how to make a user
friendly app. Inability to cope with the volume was the main issue in covid-19 period which
leads to late delivery, sometimes also left customer with no option then cancel the order which
leads to loss of customer base.
Theme 4: best strategies for overcoming challenges associated with Covid 19 for home delivery
food services.
To overcome from covid-19 impact online food services try to make people believe of their
product is contact less or better to say covid-19 free, many provide sanitizer to delivery staff,
some uses no touch process for delivery which includes some additional cost but increase the
31

sales for the overall businesses. Additional packaging was also provided for the product to gain
customers faith that their product is covid-19 free. To attract new customer base online food
services started waving delivery fee on the order. They started promoting social distancing of
their app or on online platform to retain the customer. To take on the covid-19 impact customer
support have managed to resolve Covid related issue immediately and put such issues on high
vigilance. To enhance the productivity for the employee online food services also provide
incentive benefit to reduce the impact on organisation.
Identification of sources of competitive advantage and sustainability
There are different sources by which the respective business, Healthy and Delicious Food
can gain a competitive advantage as well as sustainability in the market. Although the business is
small and relatively new, it will require adopting various strategies to stand out against
competitors in the market. For example, one of the sources is to offer various discounts to the
customers so that they are encouraged towards making a purchase. The app which has been
developed by the business should be user friendly so that the customers do not find it difficult to
navigate through the same. Besides this, being a small business, the company should identify its
niche and try to understand their preferences of food in an effective way (Chandrasekhar, Gupta
and Nanda, 2019). The main focus should be on delighting the customers by providing them high
quality food items as well as customer service. Keeping a track of the competitor’s performance
is another source that will help the business in gaining a competitive advantage in the market.
Being active on social media is one of the major sources that the respective business should not
miss out on and try to expand its presence across different social media platforms such as
Facebook, Instagram and Twitter. This will help it in reaching out to a greater number of
customers. By having a clarity about its strengths as well as weaknesses, Healthy and Delicious
Food will be able to provide the customers better service based on their individual needs as well
as preferences. Lastly, the business should also work on enhancing its presence in different
events and gain their feedback. This will be very useful in developing new strategies. As a result,
the company will be able to gain a competitive advantage in the market against other food
businesses.
Selection of strategies for success
Strategies play a very important role when it comes to making a business successful.
Different types of businesses develop different strategies by taking into account various factors
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in order to be successful. A small business like Healthy and Delicious Food should pay more
focus on developing strategies that significantly contribute to its overall success. First and
foremost, the business should identify and then specify its niche customers. This is important
because this way, it will be able to satisfy their needs in a much more efficient manner.
Investments should be made in the marketing activities such as branding, promoting etc. In order
to be successful in the market and attract a greater number of customers, the company should
hire experienced as well as well-qualified employees (Li, Mirosa and Bremer, 2020). This is
important because this will make it easier for the company to provide a better service to the
customers. Not only this, if they raise any concerns or have any feedbacks, the staff members
will be able to address the same in an efficient manner. Differentiation or cost leadership
strategies can also be opted by the company to stand out in the market and attract a greater
number of customers. This is important for the overall success of the company because
customers prefer receiving high quality service as well as products at low prices. Different
marketing strategies should be adopted such as through pamphlets or even various social media
platforms. This way, it will be able to attract and reach out to a large number of customers in the
market. Also, there will be an increase in the overall profitability as well as sales of the company.
Development of appropriate Business Model for the business.
There are different types of business models that a company can adopt in order to ensure
that its business is not only successful and profitable, but sustainable as well. During the time of
the pandemic, it is important for the business to make sure that it adopts a very easy business
model that is not very difficult to execute. B2C business model will be adopted by the company
because the products that are offered to the company are to satisfy the needs of the customers by
providing them high quality foods at affordable as well as cheap price. In this type of business
model, the products will be directly sold to the customers. The business will have certain team
members who will deliver the food to the customers. This is a feasible business model because
the customers prefer home delivery of high quality foods as well as services.
Nowadays, the organizations decide on to buy a product fast at an lower priced charge.
Time has turn out to be one of the crucial things for them & that’s why they don’t want to waste
their treasured time on shopping for things. So, giving them an revel in of custom e-commerce
website will obtain massive appreciation.Making a unified approach will permit you offer a real
Omni channel enjoy to the consumers, whether or not they may be clients or businesses. Finding
33

products and delivering merchandise emerge as simpler that allow you offer higher customer
enjoy. Having a single internet site will bring about decreasing the operational prices to a
enormous stage as one will need much less physical infrastructure and staffing (Yeo, Goh and
Rezaei, 2017). Furthermore, it's going to deliver most return on investment with the aid of selling
products to both purchasers in addition to agencies.There is a lot of technical knowledge needed
to construct a website which could manipulate both B2B and B2C operations. A organization
developing a notably professional custom e-commerce website can do that work easily. Once
that completed, the things become very less complicated as you have to combine structures like
CRM, ERP, & associated structures in a unmarried vicinity. You don’t want separate integration
for more than one websites in this case.
Appropriate synthesis and evaluation of research results, inferences and implication
There are several business possibilities for the home transport food offerings which assist
humans in gaining advantage. From which one is meals truck that's considered as options for
home shipping food services due to the fact patron have lack of agree with on them in the course
of this time. So through handing over services thru meals truck enterprise at once meet to their
customers and in this patron can see the hygiene degree as well because it additionally help in
growing effective relation with trust. Through the analysis of above mentioned statistics it is able
to be decided that there are numbers of effect of domestic shipping food offerings in building of
sustainable running of an agency. In this primary effect is related with the financial as food
delivery has given out opportunities for jobs to such a lot of humans in various forms of
employment like chefs and staffs for management in restaurants, humans chargeable for handing
over and programmers for online platforms. In addition to these meals shipping commercial
enterprise may also opt for extraordinary alternatives of shipping in step with which they may
offer a couple of ways of delivery like contactless and lessen-side pickup. By giving unique
approaches of delivery customers would play a vital role in decreasing the unfold of coronavirus
and promoting social distance.
Discussion
 To identify the opportunities for hone delivery food services in its business development.
According to conducting analysis of above mentioned information it is determined that there are
several business opportunities for the home delivery food services which help people in gaining
34

advantage. From which one is food truck which is considered as options for home delivery food
services because customer have lack of trust on them during this time. So by delivering services
through food truck business directly meet to their customers and in this customer can see the
hygiene level as well as it also help in developing effective relation with trust. The next
opportunity is expansion according to which business businesses can expand their business in
different locations so that they can serve in different places which increase their sales,
customer’s base as well as income or profitability during the pandemic of COVID 19. Along
with this, the next opportunity is related with the conducting partnership with bars as pubs as
well as bars provide only drink options to customers so by conducting partnership they have
option to also serve food to customers. This will help in increasing both business in successful
manner.
 To determine the impact of home delivery food services in building of sustainable
working of an organisation.
Through the analysis of above mentioned information it can be determined that there are
numbers of impact of home delivery food services in building of sustainable working of an
organisation. In this first impact is related with the economic as food delivery has given out
opportunities for jobs to so many people in various kinds of employment like chefs and staffs for
administration in restaurants, people responsible for delivering and programmers for online
platforms. In addition to this food delivery service also proving support to the other industries
like auto mobile who manufacture as well as sell bicycles or bikes. In addition to this another
major impact of food delivering business is that they has expanded the utilization of plastic
which is creating squanders of plastic, so food conveyance business has negative effect on
climate. It likewise makes carbon impression, the assembling and bundling has negative effect as
it has expanded strong waste.
 To examine the challenges that would be face by home delivery food services because of
Covid 19.
By conducting analysis of topics mentioned above it is determined that during COVID 19 there
are numbers of challenges that would be face by home delivery food services which directly
impact on their business operations as well as functions. From which one of the biggest
challenge is to maintain social distancing among the customers as well as staffs. It is so because
35

this thing is new for everyone around the world. In this next challenges is related with the less
demand according to which home delivery food services can deliver foods only when they get
orders but during the period of coronavirus or lock down ordering food from restaurants were
less in demand as people were very conscious about health. Along with this, another challenge is
based on the marinating the safety of food which is provided to customers. In respect of this
business need to use delivery bags which do not come directly touch with another individual who
deliver food.
 To investigate best strategies for overcoming challenges associated with Covid 19 for
home delivery food services.
Through analysing the above mentioned topic it can be determined that there are several
strategies for overcoming challenges associated with Covid 19 for home delivery food services
as it will also help them in conducting their business operations and functions in effective
manner. In respect of this these business need to increase awareness among the peoples so that
staffs as well as customers both follow the safety measures in order to being safe from the
COVID 19. In addition to this food delivery business may also opt for different options of
delivery according to which they may provide multiple ways of delivery like contactless and
curb-side pickup. By giving different ways of delivery consumers would play a vital role in
decreasing the spread of coronavirus and promoting social distance. Along with this they may
also adopt digital payment option so that no contact transaction can be done properly and
effectively.
Conclusion
By conducting above mentioned topics it can be summarised that during lockdown of
COVID 19 pandemic there are numbers of online business get started. This help people in
maintaining their economy condition as well as it also contributes to the enhancement in nation
economy. For all types of business the most popular business which started during the pandemic
of COVID 19 is home delivery food services. It is considered as a types of business in which
specific company or business deliver food to their customers according to the order given on
online application. Moreover it is also considered as one of the effective business during the
COVID 19 when no people can come outside for getting tasty food services. In addition to this,
retail food delivery is a courier service within which a store, independent-food delivery
company, restaurant delivers food to a customer. This is an effective and beneficial concept of
36

ordering as well as calling in food product from a fast food joint or a restaurant. During the time
of pandemic all business get impacted negatively as they not able to conduct their business
operations as well as functions in effective manner. So in this food delivering services to home is
come up as the new as well as innovative idea which help many people in running their family
life in proper manner as it is considered as an effective source of income. Along with this, it is
also considered that home delivery food services plays an essential role in building sustainable
working of a company during the COVID 19 pandemic. In the starting of the respective
pandemic it is considered that food and beverage is most affected sector but after the idea or
thought of home delivery food services companies able to get stable in the market which help
them in conducting business operations through online applications. During this food deliver
services business get numbers of opportunities as they able to develop business, provide
employment to needed people, deliver food to potential customers which increase their
customer’s base, contribute to nation economy development and many more. In addition to this,
food delivery business also conduct corporate social responsibilities as there are several food
business who provide food to needed people or homeless people which also increase their market
value which help in growth. On the other hand, while conducting food deliver business
companies experienced several challenges which directly or indirectly impact on their business
operations and functions. This will include challenges like business not operate during lockdown
as per the government rule as well as companies need to follow proper guidelines developed by
government which is problematic for the new business. It is so because they need to provide PPE
kits to employee, conduct proper sanitation of place, pack food in proper material of packaging
and many more. These challenges leads to increasing the budget of new firm which started in
food delivering services. In addition to this other challenges experienced by the companies are
like less demand of food, maintaining hygiene, safety of food, low revenue, social distancing and
so on. In respect of this company operating in similar industry can adopt several strategies such
as small business can take show awareness messages, digital payment options provided to
customers, different options for delivery and many others.
Recommendations
By conducting analysis of above explained topics it can be determined that there are several
factors which need to be considered by food delivery business in order to operate effectively in
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the COVID 19 pandemic. Below some of the main recommendations for the food delivering
business are given so that they can operate effectively in the potential marketplace:-
 It is necessary for the food delivering service business to opt for the digital payment
options because through this they able to ensure that there is no contact is done between
the customers as well as staffs. This will also help in decreasing the chance of
contamination of the COVID 19 virus.
 Food delivering service business also need to take steps in order to aware people because
it is mainly see that at the food places people forget about social distancing which may
increase the chance of COVID 19 spread. In respect of this respective business need to
display messages like to maintain social distancing, opt for no contact payment and many
more.
 In addition to this it is also essential for the food delivering service business to follow all
the guidelines provided by government in order to operate food business. It is so because
that will help in ensuring that they are taking measures in stopping COVID 19
contamination.
These are some of the main recommendations for the food delivering service business that help
them in conducting business effectively during the COVID 19 pandemic.
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