Importance of Home Delivery Food Services in Business Development

This business proposal investigates the significance of home delivery food services in fostering sustainable organizational operations during the pandemic. The proposal begins with an abstract outlining the business idea, followed by an introduction that establishes the rationale, chosen scenario, aims, and objectives. A comprehensive literature review explores opportunities, impacts, challenges, and strategies within the home delivery food service sector. The methodology section details the selection of appropriate models and research methods, including secondary data collection and thematic analysis. Results are applied to research objectives, identifying competitive advantages and strategies for success. The proposal culminates in a discussion, conclusion, and recommendations, offering insights into the business model and its implications for sustainable growth, especially in the context of the Covid-19 pandemic in Malta. The proposal emphasizes the importance of online food delivery services to meet consumer demands and build a sustainable business during the pandemic.

Business development proposal
(To identify the importance of home delivery food services in
building of sustainable working of an organisation during
pandemic situation)
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Abstract
Main purpose of conducting this business proposal is to identify the importance of home
delivery food services in building of sustainable working of an organisation during pandemic
situation. This is a main business idea of this proposal that will be done by using different
activities. Introduction is a first activity that was completed by developing propjet aim and
objectives. This activity facilitate in doing of another activity which is literature review. This
activity will helps in gathering of secondary information from different number of secondary
sources including articles, books, magazines, publication research and many more. All these are
main sources that were used for collecting of secondary information in appropriate manner. this
section also included some models such as segmentation, targeting and positioning (STP),
marketing mix and many more. All these models helped in identification of appropriate
information about the business idea. Method is a next activity that was completed by using
secondary methods of data collection. This section helped in evaluating of strengths, weakness,
opportunities and threats of the chosen business idea. Along with this, data analysis is another
activity that was done by using thematic analysis. This analysing was supported researcher in
analysing of secondary information gathered for literature review in systematic and effective
manner. at last, conclusion and recommendations was done by explaining entire information in
clear and short manner that result in attainment of propjet aim and objectives in successful
manner.
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Contents
Abstract............................................................................................................................................2
Introduction......................................................................................................................................5
Over all coherence/justification...................................................................................................5
Rationale for the business idea....................................................................................................5
Scenario Chosen..........................................................................................................................6
Clear aims and objectives............................................................................................................7
Background to subject area..........................................................................................................7
Structure of the Project................................................................................................................8
LITERATURE REVIEW..............................................................................................................10
Opportunities for home delivery food services in its business development............................10
Impact of food delivery services in building sustainable working of an organisation..............10
Challenges faced by home delivery food services due to Covid 19..........................................11
Strategies to overcome the challenges of Covid 19 in relation to food delivery business........12
Business idea.............................................................................................................................13
Analysis of marketing mix.........................................................................................................14
STP analysis...............................................................................................................................17
Knowledge of food delivery industry........................................................................................18
Concepts and theories about the business model.......................................................................18
Issues of business model canvas................................................................................................19
Summary....................................................................................................................................20
Methodology..................................................................................................................................21
Selection of appropriate models................................................................................................21
Selection of clear aims and objectives.......................................................................................22
Selection of appropriate research methodology........................................................................22
Theoretical and applied research methods knowledge..............................................................23
Primary / Secondary market research........................................................................................23
Feasibility of the research..........................................................................................................24
Critical evaluation of such methodology...................................................................................25
Clear understanding of research limitations..............................................................................26
Data/Results and analysis..............................................................................................................28
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Application of results to research objectives and literature.......................................................30
Identification of sources of competitive advantage and sustainability......................................31
Selection of strategies for success.............................................................................................32
Development of appropriate Business Model for the business.................................................33
Appropriate synthesis and evaluation of research results, inferences and implication.............33
Discussion......................................................................................................................................34
Conclusion.....................................................................................................................................36
Recommendations..........................................................................................................................37
REFERENCES..............................................................................................................................38
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Introduction
Over all coherence/justification
Home delivery food services is a type of new business idea for current business
development proposal. This is an effective business idea because during Covid 19 no one is able
to come outside and get any services. Retail food delivery is a courier service within which a
store, independent-food delivery company, restaurant delivers food to a customer. This is an
effective and beneficial concept of ordering and calling in food product from a fast food joint or
a restaurant. Along with this, Covid 19 is a pandemic situation that impact on each business or an
individual in negative manner. During Covid 19 situation, it is not easy for any venture to start
their own business in successful manner (Aday and Aday, 2020). By observing this situation,
business development of home delivery food services will be opened in Malta. This is an
effective business idea because in this food services will be provided at home. Chosen home
delivery food services business name is “Healthy and delicious food”.
Rationale for the business idea
Main rationale behind selection of home delivery food services business is it helps larger
customer base in getting of food services at their home. This business helps in maintaining of
sustainability within working environment. Along with this, it will also enable in the
development of business and maximising the profitability and revenue of the company as well as
assist in creating loyal and faithful consumer base. All around the world, the rise of online food
delivery has increased due to the pandemic of corona virus. Cause of this situation, now people
are highly alert and they highly focused on purchasing food or meal material through online
mode. Additionally, the e-commerce market has experienced strong development over the past
decade because consumers increasingly move online. Along with this, the home delivery food
services idea is good for the business organisation as it will assist the venture in its sustainable
working because in the pandemic situation due to lockdown, the business bear a high loss as well
as due to lack of consumer interest. But in present time by the demand of food delivery services
at home is increased. This will assist the firm in earning more profitability, sustain in the food
sector till long term as well as creating an effective consumer base.
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Scenario Chosen
In context of completion of this document and report, the selected scenario or business idea
is incorporate an online home delivery food services to the people of Malta so that they meet
their needs and get effective satisfaction. The online food delivery industry has been proactive in
the form its develops new markets and cultivates customers’ eating habits. Also, customers now
enjoy the advantages of this online food delivery service. By using the mobile application and
website in term of order the food which is the more convenient form of restaurant delivery that
takes place by the internet. In current era, the idea of food delivery is rapidly speeding cause of
impact of corona virus pandemic situation, the maximisation in the working population and their
hectic work life culture. The COVID 19 pandemic has highly influence the behaviour of
customer in current era. The lockdown restrictions as well as the limitation on dine-in services in
the restaurants have made consumers rely on the food delivery services. It enabled customers to
enjoy their favourite food at home when assuring safety and hygiene. Not only during COVID 19
pandemic, but the demand for the online food delivery services will constant to maximise even
after the crisis ends. In Malta, at the time lockdowns, the online food delivery service sector
observed a high demand. Owing to the fear of transmission and concern regarding food safety,
high number of individual opted for home deliveries and takeaways from the restaurants. Even
after the end of the crisis, there will be a maximisation in the demand for online food ordering
services through the target people. Post crisis, customers are likely to remain away from the
densely populated places and enjoy their favourite cuisines in the comfort of their homes.
So the online food delivery service idea will be effective and beneficial in current era or
business environment of Malta because during the COVID 19 outbreak, even the most traditional
consumer has been forced to search online services. By providing online food deliveries
“Healthy and delicious food” can expand their consumer base through reaching out to newer
demographics who had not migrated to utilising online services. Along with this, by offering
effective online delivery services of food, the venture can establish a good position in the market
which will assists it in build sustainable working during pandemic situation. Also, with the help
of this business idea, the venture can get and earn more profitability in the sustainable business
environment as well as earn more revenue. In addition to this, by starting a business in food
delivery area, the development in the business can be gain by the firm which is efficient for the
organisation in term of growth. The chosen scenario is establishing a business in online food
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delivery area which is effective for meeting the need and demand of target people of particular
nation as well as offering quality services so that they are loyal regarding them.
Clear aims and objectives
Research Aim:
“To identify the importance of home delivery food services in building of sustainable
working of an organisation during pandemic situation”. A study on Food and beverage sector
Research Objectives:
 To identify the opportunities for home delivery food services in its business development.
 To determine the impact of home delivery food services in building of sustainable
working of an organisation.
 To examine the challenges that would be face by home delivery food services because of
Covid 19.
 To investigate best strategies for overcoming challenges associated with Covid 19 for
home delivery food services.
Research Questions
 What are the biggest opportunities for hone delivery food services in its business
development?
 What are the significance of home delivery food services in building of sustainable
working of an organisation?
 What are the major the challenges that would be face by home delivery food services
because of Covid 19?
 What are the best strategies for overcoming challenges associated with Covid 19 for
home delivery food services?
Background to subject area
The background of the subject area is to determine and analyse the significance of home
delivery services in building of sustainable working of a company during pandemic situation.
Due to corona virus pandemic, the demand of online food delivery services will be increase and
people are highly prefer it cause of making focus on safety and protection measures. By
implementing this idea in to business, the company can establish a good position in the market i
term of offering quality services to its target people of Malta. In the particular nation, number of
population is working and they prefer online food due to work instead of giving time to self
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preparing it. So this will create a good opportunity to the business in its business development,
As well as people also highly prefer online purchasing and taking the benefits of online food
delivery services. This service can provide immense benefits to the company in term of gaining
more profit and revenue; attract a range of consumers and business expansion. Along with this,
the firm can also face some issues and challenges regarding it home delivery services related to
technology, late delivery, environment and many more which can create a little impact on its
business. If the company will not use effective technology to order food and payment terms then
it affect the business and its sustainable development. But by using a particular mobile
application of the firm can provide an effective opportunity to deal with technical issue. Along
with this, here, they also provide a payment option where people can pay regarding their food
services as well as track their order. Also, by considering security and hygiene measures, the
firm can deal and over the challenges of corona virus during home delivery services.
Structure of the Project
This is an important part of business proposal because it helps reader by providing
information about each activities that will be used for completing business proposal successfully
and systematically. There are different activities requiring for current business proposal will be
explained as below:
Introduction: This is a first activity of business proposal that includes some information such as
overview of the business idea, rationale, scenario chosen, aims and objectives, background to
subject area etc. This information will help project manager in doing of another activity
systematically.
Literature Review: This is second part of business idea that includes secondary information
about the title. Secondary information will be gathered from articles, books, magazines,
publication research and many other sources. This section will also be covering different models
about the business idea (Adenle, Wedig and Azadi, 2019).
Methodology: This is an important part of business proposal because it includes types of
methodologies used for collecting information about the business idea. Within a research
proposal, only secondary method use because this will help in collecting and evaluating of in-
depth information.
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Results analysis: This is an effective and main part of business proposal that will facilitate in
analysing results of the study. In order to evaluate secondary data, thematic analysis will be used
because it will help in evaluating of information in in-depth and accurate manner.
Discussion, conclusion and recommendations: This is a last part of business proposal that will
assist in disusing, concluding and recommending information about the business idea.
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LITERATURE REVIEW
Literature review is designed to give an overview about sources explored by researcher
during research for a topic and let the readers know how research is fitting within a large field of
study. It surveys books, articles and many other sources that is important to a specific issue,
research of particular area and with this gives out a proper description, conclusion and evaluation
of work related to problem or issue of the research investigated. It consists conclusions of key
sources but literature review has pattern of organisations, it is the combination of summary and
synthesis. Summary provides vital information of the source whereas synthesis is reshuffling of
information that describes plan for the investigation of research problem. Basically it gives out
the detailed information about the research topic with the help of sources like books, journals and
so on.
Opportunities for home delivery food services in its business development
According to Barnes (2020), there are many opportunities available to home delivery
food services that can be proved as advantages for it, some of the opportunities are:
 Food trucks: Food truck is a good option for the home delivery food services as people
lack in trusting others. When introduction of products is done through food trucks and
meet people directly, this would help in reducing issues of trust. As people can build
direct relationship with them.
 Expansion: Home delivery food services have good financial resources then it can
expand its business in other countries by opening branches in other cities. Satisfied
customers feedbacks and opinions are marketing campaigns.
 Partnership with bars: Pubs and bars provide only drinks to customers if these delivery
food services make partnerships with bars to add service of providing food then it would
help in attracting new customers.
Impact of food delivery services in building sustainable working of an organisation
According to Dasgupta and De (2020), food delivery services help in building
sustainability in an organisation as well as environment outside an organisation.
 Economic: Food delivery services has given out opportunities for jobs to so many
people in various kinds of employment like chefs and staffs for administration in
restaurants, people responsible for delivering and programmers for online
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platforms. Food delivery service has given support to auto mobile industries that
manufacture and sell bicycles and bikes and to those organisations which are into
business of food packaging. The large food delivery service in Malta would help
in employing thousands of employees as delivery employees.
 Social: Food delivery business would help in growing relation between customers
and food by changing the way they consume and obtain food. As it has increased
the family time of people enjoying their food together by simply ordering food.
Incorporates too colleagues get their food through these services which has
increased the communication time with other employees.
 Environmental: Food delivery business has increased the use of plastic which is
generating wastes of plastic, so food delivery business has negative impact on
environment. It also makes carbon footprint, the manufacturing and packaging has
negative impact as it has increased solid waste.
Challenges faced by home delivery food services due to Covid 19
According to Desa and Jia (2020), Covid 19 had an immense impact on food delivery
businesses. Because restrictions were imposed by government. So it becomes necessary to follow
these rules given by the government. All the safety and guidelines need to be followed by the
home delivery food services for the safety of itself as well as for the others.
 Social distancing: The biggest challenge faced by these companies were avoiding
contact with the customers in person. As this was the thing that was new to everyone in
the world. So the delivery person has to ensure that there is no contact in real.
 Less demand: Home delivery food services can deliver foods only when they get orders
but during the period of coronavirus or lock down ordering food from restaurants were
less in demand as people were very conscious about health.
 Safety of food: Food delivery businesses had to upgrade their system of food safety
management. It had to use the delivery bags that do not come in directly touch with the
person who is delivering the food.
 Hygiene: The delivery workers were asked to keep personal hygiene like sanitising hands
before and after delivering the food, to stay away minimum of 2 metres from other
customers as well as colleagues.
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 Low revenue: Covid 19 has brought less demand of food from restaurants which made
food delivery businesses to earn low revenues. Low demand means less generation of
revenues and which has directly affected the business.
Strategies to overcome the challenges of Covid 19 in relation to food delivery business
According to Dirani and et. al., (2020), there are strategies that can be followed by home
delivery food business to overcome the challenges of Covid 19. Some of them are explained
below:
 Awareness message: Coronavirus has created a fear among all over the world so it is
necessary to notify customers about the safety measures taken by the delivery business to
have trust of the consumers. The small details about cooking and packaging should be
sent to consumers.
 Different options of delivery: Expanding the method through consumers can have their
food by providing multiple ways of delivery like contactless and curb-side pickup. By
giving different ways of delivery consumers would play a vital role in decreasing the
spread of coronavirus and promoting social distance.
 Digital payments: Adding digital payment methods which support transactions of
cashless. Exchanging of cash is also a reason of spreading virus so giving them option of
different payment methods attract large number of consumers.
Evaluation of food delivery industry:
Food delivery is a service through which restaurants and food delivering company deliver
food to customers. Consumers order food through website or mobile applications of restaurants
and food delivering company. The items delivered are drinks, desserts, foods and so on packed in
bags and boxes. The delivery person uses bikes and scooters to deliver the items to consumers.
Food delivering companies provide different payment options to customers like cash and card.
Delivery charges are applied on certain situations depending upon the location. Tips can also be
given by the consumer but it is a customary option (Douglas and et. al., 2020).
Earlier also US and UK had tradition of food takeaway but in Europe there are many
countries that did not have culture of ordering food or takeaway. Because of this the market of
these countries were back comparatively other countries but in the last 5 years it has developed a
lot and seen a great success. Innovation and competition of US and UK are at very high level;
Europe has not seen half level of it because of its small market size.
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