Research Project: Homebase Retail Sales Performance Analysis Report

This report presents an analysis of Homebase retail's sales performance, based on a survey. The findings indicate a strong agreement that management should prioritize improving sales performance. Employee performance improvements are seen as positively impacting sales, and the implementation of digital technologies is also viewed favorably. The report identifies decline in profit margins as a major challenge. Moreover, it highlights that appropriate sales plans are in place, and Homebase effectively utilizes customer relationship management. Employees are reportedly provided with opportunities to contribute innovative ideas. The report provides interpretations based on the survey responses for each theme, offering valuable insights into the factors affecting Homebase's sales performance and areas for strategic focus.

RESEARCH
PROJECT
Task 4

Theme 1 management needs to
focus on improving sales
performance
Theme1 management needs to focus on improving sales performance
(a) Strongly agree (b) Agree (c) Disagree (d) Strongly Disagree
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
4
3
2
1
Responses

interpretation
Interpretation: As per this report, it is
identified that respondents are strongly
agreed with the statement that management
needs to concentrate on improving sales
performance. 3 respondents was agreed, 2
respondents are disagreed and 1 is strongly
disagreed with this statement. Thus, it can be
said that management needs to focus on
improving sales performance.

Theme 2 Improvement in employees
performance has increased the sales
performance of Homebase retail
(a) Yes
(b) No
(c) Not sure
0 1 2 3 4 5 6
5
3
2
Responses

Interpretation
As per the report, 5 respondents are agreed that with
statement that Improvement in employees performance has
increased the sales performance of Homebase retail. 3
employees was agree and 2 respondents was not sure about
the statement. Thus, it can be stated that increase in
performance of employees has increased the sales
performance of Homebase.

Theme 3 Implementation of digital
technologies in business activities have
improved the sales performance of Home
base
5
2
2
1
(a) Strongly agree
(b) Agree
(c) Disagree
(d) Strongly Disagree

Interpretation
5 respondents are strongly agreed that implementation of
digital technologies in business activities have improved the
sales performance of Home base. 2 respondents are agreed,
2 are disagreed and 1 respondent was not agreed with the
statement. However, it can be stated that implementation
of digital technologies in business activities have improved
the sales performance of Home base.

Theme 4 Decline in profit margins
is major problem is high faced by
organisation for improving its
sales
4
1
5
(a) Employee inefficiencies
(b) Intense competition
(c) decline in profit margins

Interpretation
4 respondents have stated that employee
inefficiency is the major problem which is faced
by organisation for improving sales performance.
1 respondents have stated intense competition
was major problem. 5 Respondents are those who
have stated that decline in profita margins was
major problem. Thus. It can be stated that decline
in profits margins was major problem which is
faced by organisation for improving its sales

Theme 5 appropriate sales plan
has been made by manager to
increase sales performance
(a) Strongly agree
(b) Agree
(c) Disagree
(d) Strongly Disagree
0 1 2 3 4 5 6 7 8
7
1
1
1
Responses

Interpretation
From this it is clear that 7 respondents are
strongly agreed that appropriate sales plan has
been made by manager to increase sales
performance. 1 respondent is agreed, 1
respondent is disagreed and 1 respondent was
strongly disagreed. Thus, it can be said that
appropriate sales plan has been made by
manager to increase sales performance.

Theme 6 Homebase provide value to
customer relationship management for
improvement of sales and retaining
customers
7
2
a) Yes
(b) No
(c) Not sure