This research report presents a strategic plan for 'HomeCure,' a proposed home furnishing business in the United Kingdom. The plan includes an introduction to the business, outlining its mission to innovate home design and vision to produce sustainable products. It offers a market overview, highlighting the growth of the UK home furnishing and accessories market and relevant market trends, such as consumption expenditure and furniture/lighting equipment. A PESTLE analysis examines the political, economic, social, technological, legal, and environmental factors influencing the business. The report also includes a SWOT analysis, defines target customers, and details the marketing mix, including product, price, promotion, and place strategies. The plan is supported by references to relevant literature.
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