Strategic Management Case Study: Homes England Long-Term Priorities

This case study provides a detailed analysis of Homes England, a non-departmental public body focused on funding affordable housing in England. The analysis explores Homes England's strategic management, including its long-term priorities and objectives between 2018 and 2023, such as investing in affordable housing, utilizing brownfield land, and supporting smaller builders. The study assesses Homes England's long-term planning decisions in relation to its competitive advantage, highlighting how the company aims to provide affordable housing, support modern construction methods, and address housing market challenges. It also examines the company's strategic choices in light of its competitive advantages, such as working closely with the Ministry of Housing and utilizing government-owned land. The study concludes by summarizing the significance of strategic management in achieving organizational goals and the importance of planning for future challenges.

Case Study Homes
England

Table of Contents
INTRODUCTION...........................................................................................................................3
PROJECT 2......................................................................................................................................3
1. A constructive & detailed analytical summary of the case study outlining the significance
of the longer term priorities / main objectives. Case summary must evidence the sustainability
of the Homes England long term planning between 2018 and 2023
................................................................................................................................................3
2. Provide a logical assessment of Homes England long term planning decisions in relation to
its competitive advantage and determine the strategic choice decision in the light of
competitive advantage............................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Strategic Management defined as the branch of management which deals to prepare the
plans and policies for the purpose of meeting out the objectives in given time period. It is
necessary for any of the company because it helps to do proper planning and plotting due to
which it becomes easy for the company to take long terms decisions through which goals can be
accomplished easily. The chosen organisation for this respective file is Homes England which is
one of the non-departmental public body which funds new affordable housing within the
England. The company was recently commenced in the year 2018 on 1st January. The
headquarter of the company is located in London, United Kingdom. In context of the file, there
will be detail information about the case study and what are the long term priorities of the
company. Also, long term planning will be explained through which competitive advantage can
be determined.
PROJECT 2
1. A constructive & detailed analytical summary of the case study outlining the significance of
the longer term priorities / main objectives. Case summary must evidence the sustainability
of the Homes England long term planning between 2018 and 2023
Homes England is one of the new company which has been commended for the purpose
of providing the home to number of people at a reasonable price so that everyone will get the
opportunity to live within their own houses. Company have the plans that they will invest near
around £27 billion in different areas so that there will be higher possibilities to accomplish the
objectives which they have determined (Johnson, Whittington, Scholes, 2017). They have hired
different employees who can help them to accomplish the target within the specific time period.
Some of the objectives which has been prepared by the company are:
 To provide the supporting the affordable housing market to each and every people.
 They will try to take the benefit from those land which are not in use since longer period f
time.
 Even they have made the plans where they will deliver home ownership products, such as
Help to Buy the homes at a reasonable price.
 They have ensure that they will involve themselves in supporting modern methods of
construction (MMC).

 The most important work which they will focus more will be related with addressing the
barriers which are being faced by the smaller builders.
 Even they will try to provide the expertise for the construction of building in those
location where difficulties may occur for small builders.
While talking about the long terms planning which has been done by business
organisation like Homes England falls under the category of strategic planning. It is said that
long term planning helps organisation make their vision and mission clear that what should be
the main objective for longer period of time as it will allow the employees to work freely as per
their requirement (Harford, 2011). Whenever company does long term planning then they will
have the option where they can easily decide that which types of employees are required within
the organisation so that company will not face any sort of issues. As employees will remain same
for longer period time then it will become an easy task for every one adopt the chances whenever
there is requirement.
Sustainability of the Homes England long term planning between 2018 and 2023.
Sustainability for longer period of time can be crucial because it will easily reflect that
company is going to perform there roles and responsibilities so that any sort of problem will not
occur. It is necessary for business organisation to understand that the plans and policies they
prepare for future period of time must be relevant to future because in every short period of time
trend changes automatically. The planning which has been done by the company between the
year 2018-2023 is that company will use 26000 hectares of brownfield land where they will
build near around 1 million homes. They will also try that how company will build the homes
which can be provided to clients at a reasonable price. In recent period of time the construction
section is not performing so well within the premisses of UK and by looking at this company
will try to put the efforts in which low price will be charged and at the time of selling any of the
building to clients and secondly, the main motto behind this is related with the profit because of
construction company will build more number of homes then they will have the option to earn
more.
Homes England have prepared the plans where they will focus that how they can enhance
the competition because in England very few number of builders are remaining who belongs to
the SMEs sector because large organisation are not allowing the compete them (Fred David,
2011). Only 2500 Smes are available which was 12000 in the year 1988 which means builders

are struggling and that why company have the objective that they will help the SME builders to
grow in more numbers. There are number of people who is not able to afford the homes within
the premisses of UK and for that company will try to manufacture as much as number of homes
which will allow to people to stay in homes specially to them who is unable to afford the house
within the premisses of UK.
Companies are performing well in the market since long period of time but still it is
necessary to understand that they are unable to use modern methods of constructing any of the
building due to which it is becoming very difficult task to prepare the homes which are of high
qualities. There are lots of difficulties which are being faced by this respective sector so by
looking at this Homes England will try to overcome each and every problem (Gilbert and Eyring,
2010). Also, they will try to reduce the market risk, land risk, reputation risk and for the purpose
of that it is necessary for the business organisation will try to take the help of expertise who will
give them the solution to overcome from every single problem.
These are some of the main objective which Homes England is planning to accomplish
within the time period of 2018 to 2023. If they will be able to do all of those work on time then it
will be easy for them to accomplish the goals which they are planning to achieve between 2018
to 2023.
2. Provide a logical assessment of Homes England long term planning decisions in relation to its
competitive advantage and determine the strategic choice decision in the light of
competitive advantage.
The company Homes England is aiming at providing families with homes at affordable
prices so that their standard of living can be improved. This will be done by the company by
unblocking and enabling lands so that they can be made available for the families at reasonable
rates. The company will also support the modern methods of construction so that cost of building
the houses can be reduced so that families can be provided with low cost housing. Also it will
support the companies who are small builders and face barriers in construction. This will help in
increasing the efficiency with which houses are built. The company will also provide support to
priority locations this will help the families in having their houses located at good locations
where their standard of living can be enhanced. The company also aims at investing £27 billion
in its programmes so that more people in England can access better homes at right places.

The company will gain a competitive advantage in the market as it will eliminate many
MNCs who are providing housing facilities to the people at higher rates. As the cost of land and
buildiong houses are increasing it is important that people can have a safe and secure place of
living at affordable prices. Homes England is able to do the same by fulfilling the dreams of
many people who cannot afford homes in the growing ionflation. The company will also work
closely with Ministry of Housing, communities and local government so that it can have
appropriate statistics related to the number of accommodations that it needs to build so that the
people who sleep in hostels and are rough sleepers can be provided with comfortable sleeping
areas. This will give the company a competitive advantage over other firms who only work
towards making profits irrespective of providing comfortable accommodations to people so that
their standard of living can be increased (Frank Rothaermel, 2019).
Various other factors that will provide the company with strategic advantage are that the
company is determined to tackle the problems that are related to causing England's housing crisis
and ensuring thatr people can access homes at affordable prices. Other companies are not able to
grow and dvelop in the construction sector as there is low availabuility of land which can be used
to build houses, also the companies lack finances that are required to build major infrastructure.
Further there is low productivity growth in the construction sector and also there is less diversity
in the market which means that the companies have to offer their products in the same market
offering the same products. Homes England is at competitive advantage as the company will
work under government regulations and use 26,000 herctares of brownfield land that has yet not
been utilized and can thus provide over 1 million homes to people at affordable costs. In addition
to this central and local government owns enough lands which can be utilized to make homes by
the companmy. Thus the company will have competitive advantage in the sector and can thus
work for the welfare of society.
CONCLUSION
It is concluded from the above file, Strategic management plays the most significant role
in the development of any work because it tells that how any of the decision are needed to be
taken by the company. Secondly, it is necessary for any of the organisation that they must work
according to the objectives which they have prepared. It is necessary for business organisation to
understand that they must be able to do planning for future period of time so that any sort of
problem will not occur in any of the condition.

REFERENCES
Books & Journals
Frank Rothaermel (2019) Strategic Management, Solution Manual For Strategic Management
4th Edition, Edition Mc Graw Hill.
Gilbert, C.G. and Eyring, M.J., (2010) Wie Gründer Risiken managen. Harvard Business
Manager: Hamburg.
Fred R. David (2011) Test bank for Strategic Management - A Competitive Advantage
Approach; Concepts and Cases, 14th Edition Mc Graw Hill.
Harford, T., (2011) Adapt: Why success always starts with failure. Little Brown: London.
Johnson, G., Whittington, R., Scholes, K., (2017), Exploring Strategy: Texts and Cases. Harlow,
Pearson.