Strategic Analysis of Homes England's Plan: Competitive Advantage

This report provides an analysis of Homes England's strategic plan from 2018 to 2023, focusing on its mission to build affordable houses, improve construction quality, and boost productivity. The report summarizes Homes England's collaboration with local authorities and private developers ...Read More

STRATEGIC
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
Summary of the case study ........................................................................................................1
Strategic choice decision in the light of competitive advantage.................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Homes England is a public body which is funding in building the affordable houses for
the people. Report is consists of summary of the Homes England strategic plan from 2018 to
2023. Corporation is collaborating with the local authorities and private developers. Strategic
plan consists of mission and objectives of the corporation. Corporation aims of building houses
for the people, improve the quality of the construction and also improve productivity.
Assessment is concentrating on the significance of the objectives of the corporation. Corporation
also wants us to review the long term decision and planning of the corporation.
Summary of the case study
Homes England is playing the vital role in building the houses for the people.
Corporation has collaborated with the various authorities which are local authorities and other
infrastructure providers which will also help to the corporation to achieve the objectives. Homes
England aims of unlock the lands which will help the corporation in building more houses for the
people. Corporation is also ensuring that the right quality of the products are provided to the
builders for building the houses. Company is also trying to unlock the land of public and private
sectors and also unlock the investment which will be needed for building the houses (Noe, and
et.al., 2017).
Unlocking lands of public and private sector which will help the Homes England to
achieve the objectives. Long term priorities of the corporation is to deliver the 2000 houses by
2023 and also complete 23000 houses by 2030. Unlock the land for houses upto 27000 homes
which will also need funding and infrastructure. Unlock the authorities for land upto 32000,
which will help the corporation to achieve the objective. Through this people will get more
houses and as well as affordable houses which will also increase the standard of living of the
people in the country. It will promote the housing sector and also provide houses to the people
which need the houses (Mathooko, and Ogutu, 2015).
Unlocking investment for funding the houses which are built by the corporation.
Corporation is aiming to deliver 130000 houses till 2022 through the process of ownership and
affordable housing schemes and also allot at least 12500 houses for rent in affordable areas.
Homes England is concentrating on the continuing the collaboration with local authorities and
other infrastructure funding companies which will also provide development to the corporation.
Through this the corporation is planning to provide affordable houses to the people of the
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country. These objective of the corporation is also contributing to the economy of the country
and also increase the GDP of the country.
Increasing the productivity of the construction industry will also improve the quality of
the work done by the construction companies. Homes England is concentrating on capturing the
best practices which will improve the quality of the houses, and also increase the knowledge of
the MMC which is modern methods of construction. Through this points company would
provide the houses with increasing the productivity and also people would get houses which
would last long. Increasing the productivity is developing and also promoting innovating
techniques which would improve the productivity.
Driving the market resilience will create silent and competitive market which will
encourage the small builders to enter the market through which these small builders will give
strong competition to the existing ones. Company aims of improve the small builders and
improve the design quality of the houses as well. Through this market will face competition and
also innovate the things which will improve the productivity as well. New entries in the market
are trying to face competition and survive in the market which will also increase the economy of
the country. Small and medium enterprises will enter the market which will also increase the
partnership and collaborations, through this the funds would be easily generated for building
houses.
Supporting local areas will support the local areas which needs to be developed and
needs more homes. Homes England aims of working with the local areas and provide the
primary infrastructure facilities in the local areas. Corporation aims of providing 200 houses to
the local areas in financial year 2022 to 2023. Through these the local areas which will be
developed according to the needs and primary facilities which will be provided to the people of
the country. Local areas would be developed which would increase the sale of the houses and
also it would increase the economy of the country.
Delivering ownership of the houses to the owners of the houses which have owned the
houses. Homes England is providing ownership in the form of shared ownership and owners
which have bought the houses, it will deliver upto 130000 houses by march 2022. People are also
provided with the loan facilities which will encourage them to buy the houses and by march 2018
upto 169000 houses were delivered by the providing the loan facilities (Szczepura, and et.al.,
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2016.). Through delivering the houses to the owners company have encouraged the people to buy
the houses and also encourage people to invest in the housing schemes as well.
Homes England is concentrating on the long term objectives which will fulfill the
mission of the corporation. Through increasing the productivity of the construction sector
corporation would improve the facilities and the quality of the houses which would be provided.
Unlocking lands and unlocking the funds would provide better places for building the houses
with the facilities as well. Homes England is also trying to achieve the objectives of the financial
plan and also increase the funds which would help the company. Company is supporting the
local areas which would increase the standard of living of the people and also provide basic and
primary facilities in the houses. Competition in the market is increasing because the new builders
are entering the market which is increasing the competition and because of competition
innovative ideas are brought up by the companies for surviving in the market.
Strategic choice decision in the light of competitive advantage
Homes England is concentrating on the needs of the customers which do not have houses
at the right places and also there is shortage of land with the lack of funds as well. Company
needs improve the productivity of the construction sector and also expand the market for the
company. Company is trying to achieve the objectives which will help the company to achieve
the long term goals (Donaldson, Johnstone, and Myint, 2019).
Ansoff model strategies
Ansoff model consists of market penetration, market development, product development
and diversification. It is focusing on the competition in the market which will have the effect on
the development of the company.
Market penetration strategy is focusing on the market share and market growth.
Customer loyalty would be analyzed and also improvement of customer value. Through market
penetration strategy the Homes England would concentrate on the market share and also includes
the customers support for the houses which would be provided to them.
Market development includes using modern methods of construction and innovating
techniques which would be used for construction. Market development consists of the market
segments which customers can be easily attracted towards the company. Through this strategy,
the market for the company has been risen and the company would take competitive advantage
of market development.
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Product development is used for increasing the productivity or improvising the product
according to the need of the customers. Homes England can improvise the houses which would
be made according the standard of living of the people and also provide the basic facilities to the
people (Hill, 2017).
Diversification in the products and suppliers is must because these factors affect the
sales of the company. Company can diversify the houses on the basis of localities and the areas
which would be provided in the houses.
Homes England can use market development strategy which would increase the sales
of the company. Company would use innovative techniques which can increase the productivity
as well as improve the quality of the houses which would be provided to the people. Company
can use modern methods of construction which would also improve the productivity. Homes
England would use digital marketing for promoting the products of the company. Through this
strategy company would achieve the objective of unlocking the lands of private and public sector
would also unlock the funds which would be generated by public and private sectors. Company
would also increase the market through welcoming the new entries in the market and also
increase the competition as well (Bertozzi, Ali, and Gul, 2017).
Porters generic strategies
Porters generic strategies helps the company to achieve long term objectives which will
also help the company to achieve long term goals. Strategy includes cost leadership,
differentiation, cost focus, and differentiation focus. It will help the company to generate the
funds from the private and public sector and also unlock the private and public sector lands for
building the houses (Hamdan, 2017).
Cost leadership is targeted through the broad market, company has options of keeping
the low cost of the product and also company can ensure the market share with the average
prices of the product.
Differentiation is done on the basis of the products which are sell by the company.
Company must ensure that the products are innovative and product must have features which
would ensure that the product would fight the competition in the market. Product need to be
improvised with good research in the product ans well as including the innovations of the
product.
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Cost focus is depended on the company would offer the lowest process of the product or
as well as company could also launch the product by average prices of the product.
Differentiation focus consist of the competition in the market. The product in the market
need to be unique which would attract the customers of the company. These strategies include
promotion of the product and brand loyalty is must in the promotion of the product. Product of
the company needs innovation for fighting the competition in the market (Ansoff, and et.al.,)
Homes England need to use differentiation strategy which could help the company to
achieve the long term goals and it would also help the company to fight the competition in the
market. Through applying the differentiation strategy the company would innovate the houses
according to the need of the customers and also use modern methods of construction for building
the houses. Primary facilities as well as luxury facility would be provided to the customers
according to their selection. These facilities would increase the standard of living of the
customers. Company is generating the funds for building the houses by marketing of the
company and also funds would be generated by brand loyalty in the market. Increase in the
productivity would be possible due to the using the modern methods for construction. Unlocking
the land of private and public sector for building the houses for the people of the country
(Fleischmann, and et.al., 2016).
CONCLUSION
Homes England is concentrating on the building the houses for the people of the country.
Company have made the long term goals which are to be achieved by the company, and the
company want us to prepare the strategies which can help the company to achieve the long term
goals. In England many people are living without the houses and some do not have the homes at
the right places where they want. So the company must work according to the needs of the
people. Company is focusing on unlocking the land of private and public sector and also in
generating the funds for the building the houses. There is low productivity in the construction
sector which needs to be improved. Company can use differentiation strategy and market
development strategy which will increase the productivity of the construction sector and also
company can use innovative ideas for promoting the houses or company can use modern
methods of construction which would help the company in building the houses. Company is also
helping in increasing the standard of living by providing the facilities to the owners of the
houses. These strategies would help the company to fight the competition in the market.
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REFERENCES
Books and journals
Ansoff, and et.al., 2018. Implanting strategic management. Springer.
Bertozzi, F., Ali, C.M. and Gul, F.A., 2017. Porter’s five generic strategies; A case study from
the hospitality industry. International Journal For Research In Mechanical & Civil
Engineering (ISSN: 2208-2727). 3(2). pp.09-23.
Donaldson, A., Johnstone, A. and Myint, P., 2019. Optimising Nutrition and Hydration in Care
Homes—Getting It Right in Person Rather than in Policy.
Fleischmann, and et.al., 2016. Interprofessional collaboration in nursing homes (interprof): a
grounded theory study of general practitioner experiences and strategies to perform
nursing home visits. BMC family practice. 17(1). p.123.
Hamdan, A.L., 2017. Porter’s Strategies in Healthcare. In Strategic Thinking in a Hospital
Setting (pp. 9-15). Springer, Cham.
Hill, T., 2017. Manufacturing strategy: the strategic management of the manufacturing function.
Macmillan International Higher Education.
Mathooko, F.M. and Ogutu, M., 2015. Porter’s five competitive forces framework and other
factors that influence the choice of response strategies adopted by public universities in
Kenya. International Journal of Educational Management. 29(3). pp.334-354.
Noe, and et.al., 2017. Human resource management: Gaining a competitive advantage. New
York, NY: McGraw-Hill Education.
Szczepura, and et.al., 2016. Antipsychotic prescribing in care homes before and after launch of a
national dementia strategy: an observational study in English institutions over a 4-year
period. BMJ open. 6(9). p.e009882.
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