Analysis of Honda's Marketing Mix and Customer Loyalty: A Report

This report examines Honda's marketing strategies, specifically focusing on the price mix and its impact on customer loyalty. The analysis covers aggressive pricing strategies, payment options, and sales discounts employed by Honda to boost sales and revenue. The report references academic sources to support its findings and provides insights into how Honda uses pricing and payment flexibility to attract and retain customers. It also explores the importance of online transactions, credit cards, and early loans in facilitating purchases. The document highlights the role of discounts in driving sales and protecting against sales losses. The report concludes by emphasizing the effectiveness of Honda's pricing strategies in the competitive market.

Price Mix
Aggressive pricing – it is one of the most effective pricing
strategy that is adopted by the company. It is widely used by
Honda as it launches its product at lower price in comparison to
its competitor. It boosts up its sales and help in earning higher
revenues. Sales losses are protected by Honda through following
this tactic.
Offers are given like reduction in the interest on loans or
keeping the down payment very low which attracts different
segments of the customers. For egg. if a person is or have been
an employee of the NHS, MOD, Fire Service, Public Sector
then they will get exclusive offers across the Honda range
saving up to 21% of list price.
Payment
agreements –
Honda gives range
of options to the
public so that they
do not find it
difficult to make
their purchase. I can
be done using the
online transactions,
credit cards, early
loans etc.
Discounts – it is an important technique used
under the pricing strategy. Honda offers great
discounts during the year end which help in
boosting the sales.
REFERENCES:
Wijoyo, A., 2013. Pengaruh variable Marketing Mix terhadap Customer Loyalty Honda-Ramayana Basuki Rachmad
Surabaya dengan Customer Satisfaction sebagai variable intervening. TVS, 19, pp.0-26.
Kartika, E.K., 2014. Analisa Pengaruh Bauran Pemasaran Terhadap Minat Beli Ulang Sepeda Motor Honda Kategori
Sport Mid. E-Journal Graduate Unpar, 1(2), pp.162-175.