Analysis of Honda XS-FIT for Asian Market: Report and Strategy

The report provides an analysis of the Honda XS-FIT, a new car model designed for the Asian market, focusing on countries like Philippines, Malaysia, Indonesia, Thailand and India. It examines market testing strategies to ensure product safety and gather customer feedback, emphasizing the integration of advanced technology and high-quality materials. The report highlights how the product is tailored to meet the needs of the target demographic by considering factors like climate, road conditions, and consumer preferences. Furthermore, it discusses the importance of market research, product development, and feedback in the automotive industry. The conclusion emphasizes the importance of thorough market analysis to ensure the product's success and outlines the steps for final product launch. The report also includes references to relevant academic sources.

CW1 Presentation
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INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Market Testing........................................................................................................................3
Technology.............................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5
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INTRODUCTION
In order to enhance existing competitiveness and market share in automobile sector Honda is
looking forward to launch a new car model XS-FIT in Asian market segment. Main aim behind
this is to provide highest quality product to customers while serving their needs. In this report
discussion has been made on two common questions from audience.
MAIN BODY
Market Testing
New product, XS-FIT will offer highest quality product with reasonable price range to
customers in Asian market segment that will include countries like Philippines, Malaysia,
Indonesia, Thailand and India. The new car is manufactured as per according to the climate, road
condition and structure of the market segment (Zhang and et. al., 2020). Along with this, the
product emphasize upon the status of every individual as it is fashionable, reasonable, qualitative
and highly advanced. This product involves certain features such as tubeless tyre, air bags for
front seat, manual assisted windows and steering and other. In order to ensure safety of
customers the market testing will be done in which company will distribute it some of the new
car sample to their customers and suppliers and will undertake feedback suggestions and
response to the test of product. Furthermore, according to their responses that for the process and
market testing will be done
In order to serve customers in best effective manner product testing, product
development, product designing, test marketing is done in an effective manner with the help of
proper market survey, research and feedback from customers in respective market segment.
Technology
It has been identified that Honda is performing that business operation as a leading
market player in automobile sector. In their new product companies will use new technological
products and will offer highly advanced features in a new product to customers in order to serve
them in effective manner. Company with their new product will serve customers with the
highest quality of raw material through which customers get best experience.
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CONCLUSION
According to the above mentioned analysis it has been identified that with the help of in-
depth analysis and understanding of human behaviour in Asian market place the new product is
developed according to their needs and demand. The respective product of company will target
medium and low class family as it is both affordable, high-quality and as per according to their
status of living. In order to assure proper safety of customers that market testing will be done in
certain targeted areas with the help of proper monitoring of the product in particular region, after
this company will finalize the products for ready to use and will finalize the final launch date.
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REFERENCES
Books and Journals
Zhang, J and et. al., 2020. Modeling and application analysis of car-following model with
predictive headway variation. Physica A: Statistical Mechanics and its Applications. 540.
p.123171.
O'Neill, E., Moore, D., Kelleher, L. and Brereton, F., 2019. Barriers to electric vehicle uptake in
Ireland: Perspectives of car-dealers and policy-makers. Case Studies on Transport
Policy, 7(1), pp.118-127.
Lambert-Pandraud, R. and Laurent, G., 2020. Impact of age on brand choice. The Aging
Consumer: Perspectives from Psychology and Marketing.
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