COVID-19 Impact: A Case Study of Honest Burgers' Strategic Challenges

This report analyzes the strategic challenges faced by Honest Burgers during the COVID-19 pandemic. It highlights the pandemic's impact on organizational performance, using PESTLE analysis to identify external market factors and SWOT analysis to assess internal strengths and weaknesses. The report explores solutions for overcoming these challenges, evaluating strategies to enhance organizational performance and competitiveness. Key findings summarize the pandemic's impact on the hospitality industry, including decreased sales, customer reduction, and changing market conditions. The research also discusses motivations for conducting the study and the evaluation process used. Ultimately, the report aims to provide insights and recommendations for Honest Burgers to navigate the challenges posed by the COVID-19 pandemic and achieve sustainable growth.

INTEGRATED CASE STUDY

Content
• Summary of Research
• Steps Taken
• Strength and Weakness of research
• Originality of thesis
• Findings relate to literature work
• Summarising Key Findings
• Major motivations behind research
• Process of evaluation
• Key focus of this research
• Summary

Summary of Research
This report is mainly focusing on the strategic challenges that were faced by Honest Burgers during the COVID-
19 pandemic. Honest Burgers is a chain of fast food restaurants that is based in Wales, England and was
established in the year 2011. The report has mainly focused on highlighting how the COVID-19 pandemic has
influenced the activities of organisation and led to the declining in the levels of organisational performance.
Moreover, this report describes various challenges with the help of PESTLE analysis for identifying various
external market factors that influence the organisation and its activities. Along with this, the report has provided
a SWOT analysis of the organisation for identifying its internal strengths and weaknesses along with the
external opportunities and threats for overcoming various challenges.

Steps Taken
The most important thing is to start a course-work assignment is to and start early. If there is enough time to
plan, research, write and revise the assignment work then it should be properly planned. The main stages of this
document consisted of the operation, research and writing.

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Understanding the assignment task: Before the
assignment was started it was made sure that the
assignment task or questions are analyzed and what
needs to be done. This helped to focus on the research .
Planning how to answer assignment tasks or questions
was helpful to focus and make writing assignment
easier. This also helped to derive a structure to follow,
and it was made sure that the answer to assignment
tasks are given correctly.

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Planned research of the topic and relevant and reliable
information was obtained from course materials and
recommended readings, along with the open
polytechnic library, online sources, and talking to
experts.
Reading and taking notes helped draft following plan to
research. Fill in the gaps, writing main points for each
section through notes helped a lot. Writing freely
helped me to understand better about the preparation of
the project.

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I wrote the assignment through continuous
understanding of my work and has identified the
assignment details that could be entitled to complete it
effectively and efficiently.
Editing and Proof-read: Finally I edited and
proofreader the content written and evaluated the
mistakes so that work can be modified and assessment
can be of complete optima that provides best results.
The mistakes were then edited and final checking was
performed.

Strength and Weakness of research
Strengths Weaknesses
Descriptive research can provide an in-depth view of
any topic we might want to study, and the level of
detail that we can find in descriptive research is
extremely valuable. This is particularly true of
descriptive research that is collected qualitatively. In
this form of research, we may find information that we
never even knew to look for!
We cannot determine a cause and effect relationship
from descriptive research. For example, if a student
talks about engaging with a particular learning strategy,
and then provides an in-depth account of why they
think it helped them learn, we cannot conclude that this
strategy actually did help the student learn. We also
have to be very careful of reactivity in this type of
research.

Originality of thesis
Originality is one of the most important criteria for a successful thesis. Your thesis should be a significant
addition to the accumulated knowledge within your discipline, which implies it must offer something new.
• generate new data

Originality of thesis
• apply new methods to existing data

Originality of thesis
• create new interpretations of existing data

Originality of thesis
• support for
existing theories,
models or
interpretations