Project Management Plan: Honey Hill Handicrafts Trade Show Exhibition

This project provides a comprehensive project plan for Honey Hill Handicrafts, a handicraft business, to participate in a trade show. It begins with an introduction to the business and its functions, including strategic management and customer relationship management (CRM) considerations. The rationale for exhibiting at a trade show is discussed, highlighting the opportunity for product promotion and business growth. The core of the project is a detailed project plan, including the project scope and objectives (promoting products and handicraft items), work breakdown structure (WBS) with various tasks from initial preparations to project closing, a project schedule presented with a Gantt chart, project milestones, a potential return on investment (ROI) analysis (25% sales increase and 20% ROI), and a project budget. The project concludes with a summary of the findings and the importance of utilizing effective management tools and strategies to ensure the trade show's success. The project also includes a bibliography of cited sources.

Running Head: PROJECT MANAGEMENT
Planning and Preparation for a Trade Show - Honey Hill
Handicrafts
Name of the Student
Name of the University

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Table of Contents
1.0 Introduction and Summary of the Case Study Business........................................................2
2.0 Business Functions and Management Tools Used by the Business......................................2
3.0 Rationale for Exhibiting in Trade Show..................................................................................3
4.0 Project Plan for Trade Show Exhibition..................................................................................3
4.1 Project Scope and Objectives............................................................................................3
4.2 Project Work Breakdown Structure....................................................................................3
4.3 Project Schedule with Gantt Chart.....................................................................................4
4.4 Project Plan Milestones......................................................................................................5
4.5 Potential Return on Investment..........................................................................................6
4.6 Project Budget.................................................................................................................... 6
5.0 Conclusion............................................................................................................................. 6
Bibliography................................................................................................................................. 7

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1.0 Introduction and Summary of the Case Study Business
This project focuses on planning and preparation of an organisation for attending a trade
show. A trade show is an event whether hundreds of big, medium and small business
organisations set up stalls within a fair ground and promote their products and services among
the interested customers.
The organisation under focus in this report is Honey Hill Handicrafts Ltd., an organisation
in England that started with the production and sale of basic handicraft items. With time, the
organisation has grown significantly and now has a proper management structure and
employees. Currently, the organisation is considering attending an upcoming trade show in
London in order to promote their products and also encourage the use of handicraft items
among the people of the country.
2.0 Business Functions and Management Tools Used by the Business
Honey Hill Handicrafts was initially a small handicrafts producer run by a group of two
people with 10 workers creating handicraft items. The leaders of the organisation focussed on
strategic management in helping the organisation to grow. With increased sales, the company
grew rapidly and the management board was formed to supervise manufacturing and sales. The
management focussed on product quality rather than quantity and also ensured the customers
are reached in time and with the best possible outcome. The leaders always maintained strong
relationship with the customers and ensured the customers are provided with the best quality
products. Currently, the management team is considering CRM implementation in the business
and wants to participate in an upcoming trade show in order promote its products in front of
national audience.

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3.0 Rationale for Exhibiting in Trade Show
A trade show provides a significant opportunity to an organisation to showcase their
products and services in front of national or even global audience. For SMEs (small and
medium sized organisations), trade show provides the opportunity to promote their products and
help them grow in terms of business. Hence, it is a significant opportunity for Honey Hill
Handicrafts to promote their products and grow in business.
4.0 Project Plan for Trade Show Exhibition
4.1 Project Scope and Objectives
The main scope of the project is to host the exhibition in the trade show. The objectives
of the project are as follows.
To promote their products among the customers
To promote the use of handicraft items in place of synthetic and non-recyclable
items
4.2 Project Work Breakdown Structure
The work breakdown structure for the project is shown in the following table.
WBS Task Name
0 Planning and Preparation for Trade Show by Honey Hill Handicrafts
1 Initial Preparations for the Trade Show
1.1 Conduct Initial Meeting between Stakeholders
1.2 Discuss about the Possibility of Attending the Trade Show
1.3 Discuss the Benefits of Attending Trade Show
1.4 Discuss the Costs and Return on Investment from the Trade Show
1.5 Develop Proposal for the Project of Attending Trade Show
1.6 Decide for Attending the Trade Show
2 Project Planning and Detailed Preparation
2.1 Identify Scope of the Project
2.2 Define the Project Objectives
2.3 Estimate Budget Required for the Participation in the Trade Show
2.4 Develop Schedule for Preparations and Setting Up Stall

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2.5 Determine Resources Required for Setting Up Stall in the Trade Show
2.6 Identify Products to be Showcased in the Trade Show
2.7 Acquire License and Application Approval to Participate in the Trade Show
2.8 Hire Presentation Specialist for Demonstrating the Products in the Trade Show
2.9 Proceed to Execution
3 Setting Up Stall and Final Preparations
3.1 Allocate Budget to the Team
3.2 Receive Allocated Area in the Trade Fair Ground
3.3 Set Up Basic Amenities in the Area
3.4 Set Up Stall Counter and Show Cases
3.5 Set Up Temporary Walls and Roofs
3.6 Ready for Trade Show
4 Exhibition at the Trade Show
4.1 Conduct Detailed Exhibition in front of Interested Customers
4.2 Promote the Use of Handicraft Items
4.3 Sell Some Products to the Customers
4.4 Give Handicraft Souvenirs to the Customers
4.5 Clean Up the Area after the Trade Show
4.6 Pack Up from the Event Ground
5 Project Closing and Future Planning
5.1 Review the Success of the Trade Show
5.2 Develop Future Plan to Fulfil Increased Demands
5.3 Sign Off and Closing
4.3 Project Schedule with Gantt Chart
The project schedule is shown in the table as follows.
WBS Task Name Duration Start Finish
0 Planning and Preparation for Trade Show by
Honey Hill Handicrafts 62 days Tue 20-08-19 Wed 13-11-19
1 Initial Preparations for the Trade Show 12 days Tue 20-08-19 Wed 04-09-19
1.1 Conduct Initial Meeting between Stakeholders 2 days Tue 20-08-19 Wed 21-08-19
1.2 Discuss about the Possibility of Attending the
Trade Show 2 days Thu 22-08-19 Fri 23-08-19
1.3 Discuss the Benefits of Attending Trade Show 2 days Mon 26-08-19 Tue 27-08-19
1.4 Discuss the Costs and Return on Investment from
the Trade Show 2 days Wed 28-08-
19 Thu 29-08-19
1.5 Develop Proposal for the Project of Attending
Trade Show 4 days Fri 30-08-19 Wed 04-09-19
1.6 Decide for Attending the Trade Show 0 days Wed 04-09-
19 Wed 04-09-19
2 Project Planning and Detailed Preparation 20 days Thu 05-09-19 Wed 02-10-19
2.1 Identify Scope of the Project 2 days Thu 05-09-19 Fri 06-09-19
2.2 Define the Project Objectives 2 days Mon 09-09-19 Tue 10-09-19
2.3 Estimate Budget Required for the Participation in 3 days Wed 11-09- Fri 13-09-19

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the Trade Show 19
2.4 Develop Schedule for Preparations and Setting Up
Stall 2 days Mon 16-09-19 Tue 17-09-19
2.5 Determine Resources Required for Setting Up
Stall in the Trade Show 2 days Wed 18-09-
19 Thu 19-09-19
2.6 Identify Products to be Showcased in the Trade
Show 2 days Fri 20-09-19 Mon 23-09-19
2.7 Acquire License and Application Approval to
Participate in the Trade Show 4 days Tue 24-09-19 Fri 27-09-19
2.8 Hire Presentation Specialist for Demonstrating the
Products in the Trade Show 3 days Mon 30-09-19 Wed 02-10-19
2.9 Proceed to Execution 0 days Wed 02-10-
19 Wed 02-10-19
3 Setting Up Stall and Final Preparations 14 days Thu 03-10-19 Tue 22-10-19
3.1 Allocate Budget to the Team 3 days Thu 03-10-19 Mon 07-10-19
3.2 Receive Allocated Area in the Trade Fair Ground 2 days Tue 08-10-19 Wed 09-10-19
3.3 Set Up Basic Amenities in the Area 3 days Thu 10-10-19 Mon 14-10-19
3.4 Set Up Stall Counter and Show Cases 3 days Tue 15-10-19 Thu 17-10-19
3.5 Set Up Temporary Walls and Roofs 3 days Fri 18-10-19 Tue 22-10-19
3.6 Ready for Trade Show 0 days Tue 22-10-19 Tue 22-10-19
4 Exhibition at the Trade Show 9 days Wed 23-10-
19 Mon 04-11-19
4.1 Conduct Detailed Exhibition in front of Interested
Customers 7 days Wed 23-10-
19 Thu 31-10-19
4.2 Promote the Use of Handicraft Items 7 days Wed 23-10-
19 Thu 31-10-19
4.3 Sell Some Products to the Customers 7 days Wed 23-10-
19 Thu 31-10-19
4.4 Give Handicraft Souvenirs to the Customers 7 days Wed 23-10-
19 Thu 31-10-19
4.5 Clean Up the Area after the Trade Show 2 days Fri 01-11-19 Mon 04-11-19
4.6 Pack Up from the Event Ground 0 days Mon 04-11-19 Mon 04-11-19
5 Project Closing and Future Planning 7 days Tue 05-11-19 Wed 13-11-19
5.1 Review the Success of the Trade Show 2 days Tue 05-11-19 Wed 06-11-19
5.2 Develop Future Plan to Fulfil Increased Demands 5 days Thu 07-11-19 Wed 13-11-19
5.3 Sign Off and Closing 0 days Wed 13-11-
19 Wed 13-11-19
4.4 Project Plan Milestones
The project plan milestones are as follows.
WBS Task Name Duration Start Finish
1.6 Decide for Attending the Trade Show 0 days Wed 04-09-19 Wed 04-09-19
2.9 Proceed to Execution 0 days Wed 02-10-19 Wed 02-10-19
3.6 Ready for Trade Show 0 days Tue 22-10-19 Tue 22-10-19
4.6 Pack Up from the Event Ground 0 days Mon 04-11-19 Mon 04-11-19

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5.3 Sign Off and Closing 0 days Wed 13-11-19 Wed 13-11-19
4.5 Potential Return on Investment
From initial study, it has been estimated that the exhibition in the trade show will
increase the customer count of the company such that the sales will increase by 25% within the
next 6 months. It is also expected that the increase in sales will help to generate a return on
investment of around 20% considering the costs encountered in participating in the trade show.
4.6 Project Budget
The project budget breakdown is shown in the following table.
Resource / Requirement Estimated Cost
Exhibition Host Salary £1500
Stall Setup Costs £1250
Amenities and Stall Counter Costs £1250
Products Setup Costs £1000
Food and Other Costs £1000
TOTAL £6000
5.0 Conclusion
Finally, it can be concluded that although there are some estimated amounts of return on
investment and business growth of the organisation, the success of the organisation in the trade
show will depend on the customer reach the organisation will be able to generate. It is important
to utilise suitable management tools, techniques and strategies in order to ensure the project is

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executed in a way that the organisation is able to attract maximum customers during the trade
show.

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Bibliography
Adams, R., Coyle, T., Downey, C. and Lovett, M., 2017. Macroeconomic impact on trade show
goals. Journal of Business & Industrial Marketing, 32(5), pp.710-721.
Gottlieb, U. and Bianchi, C., 2017. Virtual trade shows: Exhibitors’ perspectives on virtual
marketing capability requirements. Electronic Commerce Research and Applications, 21, pp.17-
26.
Kerzner, H., 2017. Project management: a systems approach to planning, scheduling, and
controlling. John Wiley & Sons.
Rinallo, D., Bathelt, H. and Golfetto, F., 2017. Economic geography and industrial marketing
views on trade shows: Collective marketing and knowledge circulation. Industrial Marketing
Management, 61, pp.93-103.
Schwalbe, K., 2015. Information technology project management. Cengage Learning.
Singh, J., Shukla, P. and Kalafatis, S.P., 2017. IT usage for enhancing trade show performance:
evidence from the aviation services. Journal of Business & Industrial Marketing, 32(3), pp.398-
408.