MKT358 Integrated Marketing Communications: Hong Kong Culture

This report examines Hong Kong's cultural tourism sector, highlighting its appeal to international tourists, particularly those from Singapore. It emphasizes Hong Kong's rich cultural assets, including temples, museums, and historical monuments, and the government's efforts to promote cultural tourism through various festivals and heritage sites. The report also discusses how the blend of Chinese and Western cultures makes Hong Kong a unique and attractive destination, especially for Singaporeans interested in art, music, and traditional performances. The study further points out the reasonable pricing of food, accommodation, and cultural experiences, which caters to the middle-income group of Singaporean tourists. It concludes that Hong Kong's cultural tourism sector is continuously evolving, with ongoing efforts to unveil more of its vast and interesting culture to the world. Desklib provides access to similar assignments and study resources for students.

Running head: HONG KONG AND ITS CULTURE
Hong Kong and its Culture
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1HONG KONG AND ITS CULTURE
In Hong Kong, tourism has been one of the important aspects that contribute to the
economy. With domestic tourists, the place has accounted to have a significant visit from foreign
tourists hailing from Japan, United States, Singapore to India, Canada, Germany and others
(Smith, 2013). Considering the Singaporeans lacking rich culture being a place of multiple
cultures merged together, the cultural values of Hong Kong serves to be of major interest for
them.
With temples, museums, art centres and monasteries, every aspect of the place echoes the
culture of the region. The history and lifestyles of the local community of the different places
enhance the tourists to get attracted towards the culture. Hong Kong is generally observed as the
“shopping paradise”, however, the country tries to develop varying types of tourism as well.
Having the mutual blend of both Chinese and Western culture, the government has the potential
to promote cultural tourism to attract the tourists and enjoy their remarkable stay at Hong Kong
(Richards, 2016).
Hong Kong has sufficient cultural capital and assets that delve in a depth of aesthetic and
historical values. The government has initiated various measures to promote and uplift the
unique culture that Hong Kong has in its region (Zhang, Decosta & McKercher, 2015). Various
celebrations commemorating the culture such as the Hong Kong Dragon Boat Carnival or
International Chinese New Year Night Parade also takes place that serve to be very attractive for
the tourists. The Old Tai O Police Station and Former Marine Police Headquarters have been
transformed to be the ‘Tai O Heritage’ and the ‘1881 Heritage’ for cultural significance (South
China Morning Post, 2018).

2HONG KONG AND ITS CULTURE
The culture presentation through the various monuments and other memoirs echoes the
history of Hong Kong that is very interesting for the tourists. The Antiquities Authority stated
that there are about 108 monuments that reflects the cultural heritage of the place and in terms of
the intangible heritage, the government has also issued the First Intangible Cultural Heritage
Inventory of Hong Kong in 2014 that comprises about more than 450 items (South China
Morning Post, 2018). Thus, the government has been able to potentially develop cultural tourism
that has been highly appreciated by the tourists. Considering the tourists from Singapore, the
combination of Asia and Europe that frames the Singaporean culture, stands in contrast to the
culture of Hong Kong. Thus, exploring their culture serves to be very interesting for the tourists.
The cuisine also differs that grows a keen interest in them towards the Hong Kong cuisine. The
public holidays also collide with the holidays in Hong Kong that brings in a major population to
serve as tourists for Hong Kong.
The Kowloon is the cultural district of Hong Kong that welcomes the tourists to cherish
the flavor of Hong Kong’s culture. The theatres displaying the Cantonese Opera Talent with the
essence of their native language is also very fascinating for the tourists coming to Hong Kong.
The portrayal of the culture of the place with no artificiality is highly praised that helps to bring
in more tourists to get engrossed in the traditional Chinese culture. The presentations are played
at reasonable prices that can be afforded by the middle income group of Singapore who mainly
frames the tourist crowd travelling to Hong Kong. The food, hotels and cultural places have fair
prices that make the tourist authority target the middle income group of Singapore.
Singaporeans are also interested in art and music that grows interest in them on having
the flavor of the cultures of other nations. Hong Kong being a hub of art thus serves to be a place
of interest for them. They enjoy the dance and traditional shows that vary from their folk culture,

3HONG KONG AND ITS CULTURE
but make them engrossed in the presentation of the culture. With various cultural establishments,
the government of Hong Kong has been striving to promote cultural tourism where Singaporeans
form a major crowd. They equate themselves with the culture of Hong Kong and holds good
repute of the same. The government along with the people of Hong Kong believes that their
culture is even more vast and interesting that is yet to be unveiled to the world.

4HONG KONG AND ITS CULTURE
References:
Richards, G., (2016). Cultural tourism. In Archaeological Displays and the Public (pp. 1-11).
Routledge.
Smith, M., (2013). The Routledge handbook of cultural tourism. Routledge.
South China Morning Post. (2018). IN FULL: The Hong Kong cultural heritage list. [online]
Available at: http://www.scmp.com/news/hong-kong/article/1534799/over-500-hong-
kong-traditions-must-be-safeguarded-under-un-convention [Accessed 5 Apr. 2018].
Zhang, C.X., Decosta, P.L.E. & McKercher, B., (2015). Politics and tourism promotion: Hong
Kong’s myth making. Annals of Tourism Research, 54, pp.156-171.